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Advertising

Advertising. Intro to film & entertainment. Quick write . What comes to mind when you think of the word advertisement?. What is advertising?. The promotion of a product, service, event, or idea through some sort of public medium Can be print, broadcast, electronic, etc. slogan.

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Advertising

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Presentation Transcript

  1. Advertising Intro to film & entertainment

  2. Quick write • What comes to mind when you think of the word • advertisement?

  3. What is advertising? • The promotion of a product, service, event, or idea through some sort of public medium • Can be print, broadcast, electronic, etc.

  4. slogan Advertising terms

  5. Advertising terms • Slogan • short, memorable advertising phrase • When a product or company uses a slogan consistently, the slogan can become an important element of identification in the public's perception of the product

  6. jingle Advertising terms

  7. Advertising terms • Jingle • verse or song that repeats sounds or has a catchy rhythm • Meant to get stuck in your head! • Do any jingles come to mind?

  8. Tag line Advertising terms

  9. Advertising terms • Tag Line • a phrase that follows the brand name and it is often at the end of a commercial or the bottom of an ad

  10. fad Advertising terms

  11. Advertising terms • Fad • a custom, style, etc., that many people are interested in for a short time • passing craze

  12. demographics Advertising terms

  13. Advertising terms • Demographics • Factual characteristics of a population sample • age, gender, race, nationality, income, disability, education

  14. Target Audience Advertising terms

  15. Advertising terms • Target Audience • specific groups of people that media producers or advertisers want to reach • May be visible in ad or implied

  16. Marketing Advertising terms

  17. Advertising terms • Marketing • the process of promoting and selling a product or service based on decisions about what the product image should be and who is most likely to buy it • Who needs/will use this? How will we convince them? What medium will we use? Cost? Etc.

  18. SO… • We can take demographics to form a target audience to create a marketing plan so that the advertisement appeals to specific groups.

  19. Caption Advertising terms

  20. Advertising terms • Caption • a phrase, sentence, or short paragraph describing the contents of an illustration such as photos or charts • Photo captions are usually placed directly above, below, or to the side of the pictures they describe

  21. z-line Advertising terms

  22. Advertising terms • Z-Line • This shape can be seen in print advertising in the way that the most important pictures and information are set up • Natural pattern for the eyes

  23. appeal to emotion Advertising techniques

  24. Advertising techniques • Appeal to Emotion • an advertising technique when advertisers appeal to those emotional needs experienced by all humans

  25. association Advertising techniques

  26. Advertising techniques • Association • an advertising technique whereby products are associated with the people, values, and lifestyles depicted in the ads

  27. fear tactic Advertising techniques

  28. Advertising techniques • Fear Tactic • an advertising technique whereby products are sold based on our fears

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