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Virtual events have created new ways of enabling powerful networking and maximizing the impact by measuring engagement in real-time. The online trade shows of the future will be driven by creating break-out rooms and exhibitor booths where participants can network and learn from each other.<br>
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3 Key Features You Need in the Virtual Trade Show Software of the Future For the growth of an industry, adapting to the latest digital platforms and technology has become mission-critical. Traditionally trade shows were organized several months in advance, and the virtual trade fair organizers were forced to adjust with short timelines in case of a last- minute change or to adapt to trends in the industry. Since the COVID-19 pandemic has hit us all, there is increased focus on the need for faster adoption of virtual trade show platforms, and values of diversity, personalized content and inclusiveness are crucial to making the experience engaging. So are you ready to make your trade shows more effective and take the engagement to the next level? Virtual events have created new ways of enabling powerful networking and maximizing the impact by measuring engagement in real-time and greater depth than conventional historical polls. Here are 3 capabilities you need to evaluate when choosing your next virtual trade show software: 1
1. Does it provide intelligent matchmaking? The online trade shows of the future will be driven by creating break-out rooms and exhibitor booths where participants can network and learn from each other. Participants in virtual events are already spoiled for personalized choices by platforms like Spotify, Amazon, Netflix. So if you are considering virtual trade show platforms for organizing your next virtual trade fair, make sure you explore their matchmaking algorithm - how intelligent and personalized it is. For example, you can validate if the platform is enabling you to match attendees with others of the same industry/interests. 2. Can the Experience Be Personalized? Beyond offering intelligent matchmaking, your next virtual trade show software should enable you to segment your virtual trade fair visitors based on their context (and no, we are not talking about just dividing them based on whether they came with free or paid tickets :) ) Segmentation is the way you can create content that serves their specialized needs based on their profile, industry or interests. You also need to empower sponsors so that they can create personalized branded experiences in their virtual booths. 3. Does the platform provide rich analytics? If you measure, you succeed. With the advent of virtual trade shows, it’s as simple as that. Time to invest in your knowledge of metrics and analytics to measure the impact and ROI of your event. When evaluating the different event platforms, ensure your virtual trade show software delivers deep analytics and insights. Please note, every software platform might say they provide data, but you need to check if they analyze the engagement as well. Are they only checking the number of people attending? Not enough. The more robust the data, gathering insights and reports from it will be more accessible. Online trade shows of 2021 and beyond will not require you to spend millions of dollars or months to organize. The right virtual trade show software will let you go further than just an exhibition with simple content and virtual booths with pdfs and presentations. Time to reimagine your next virtual trade fair. Follow Us for more details: - Facebook | Twitter | LinkedIn | Instagram | Pinterest | YouTube | Blog 2
