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Association of Bookmobile & Outreach Services 2018 Conference Raleigh, NC. Outreach 101. Tulsa County – Fast Facts. 587 Square Miles 9 Communities (urban + suburban) 640K people (15% live below poverty level) 350K cardholders 8.4+ M circs $30M annual budget 400+ staff
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Association of Bookmobile&Outreach Services2018 ConferenceRaleigh, NC Outreach 101
Tulsa County – Fast Facts 587 Square Miles 9 Communities (urban + suburban) 640K people (15% live below poverty level) 350K cardholders 8.4+ M circs $30M annual budget 400+ staff 24 Public Buildings (every cardholder lives within 5 miles of a site)
Outreach Services • 9 staff (7 FT + 2 PT) • 3 vehicles + 1 • Services(FY17 stats) • Bookmobile – adults & families • 20 sites w/ 142 customers • 24 sites w/ 871 customers • 48000 circ • Books-By-Mail • 103 customers w/ 390 items • Volunteer Homebound Delivery • 5 customers w/ 91 items • Staff Homebound Delivery • 90 customers w/ 441 items • Deposit Collections • 2 sites w/ 32 items • Community Outreach Events • 159 events w/ 79K attendees
Who? Are these current and/or new users? Who made contact? Are you the best person/dept? • Specific age or interest • Individuals that are homebound or have mobility issues • Individuals, families, professionals • Other nonprofits, businesses • Colleagues • Recent immigrant populations that are not familiar with our concept of libraries and/or speak a first language other than English
Why? • Promotion • Provide direct service/materials/equipment • Establish/enhance relationships • Address information need • Exposure/visibility Why are you doing this? Does it fit in with your mission? What is the intended outcome?
What? • Provide core library services • Make a presentation • Provide a program • Participate in an event • Serve at an information table • Host an event • Sign people up for library cards • Check out library materials • Provide giveaways What is the need & what can you do to meet it? What do you need or have to say yes? Is there any data/$$ to support your decision?
When? • Date/time/length – are you available? • Is the event already scheduled or do you have the ability to schedule? • Is this a one-time event or an ongoing commitment? • How can you avoid overscheduling, while optimizing your schedule?
Where? • Environmental issues • Location • Other participants • Special training/equipment?
How? • What staff will participate? number, safety issues, areas of expertise, bilingual, any overtime issues • Are volunteers appropriate? • What equipment will you need and who will provide it? • What does success look like?
Miscellaneous Thoughts… • Stay focused on the end result • Identify priorities • It’s a learning process • Don’t reinvent the wheel • Tailor your efforts to the community/event/service • Say yes if you can • Outreach can be inside your building • Failures=opportunities • Prepare for the unexpected • Communication is key • Document everything • Make a site visit if possible • Have fun!!! POWERED BY
Questions?? Thank You & Get Outreaching!! Tracy Scott Tracy.Warren@tulsalibrary.org Jamie Pierson Jamie.Pierson@tulsalibrary.org