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Kevin Bowler on Tourism 2025 24 June 2014

Kevin Bowler on Tourism 2025 24 June 2014. What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?. Grow sustainable air connectivity. Productivity for profit. Prioritise insight to drive and track progress.

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Kevin Bowler on Tourism 2025 24 June 2014

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  1. Kevin Bowler on Tourism 2025 24 June 2014

  2. What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025?

  3. Grow sustainable air connectivity Productivity for profit Prioritise insight to drive and track progress Drive value through outstanding visitor experience Target for value

  4. Target for value More higher-value visitors Higher value markets Higher value market segments

  5. Grow sustainable air connections Formalised airline partnerships Cooperate with airport initiatives Assist with government connections

  6. Visitor experience Qualmark i-SITE China ready Sharing market insights

  7. Productivity Create shoulder and off-peak demand Distribute demand across segments and sectors Ensure regional spread

  8. Insight Develop market insight Improve platforms for better industry access

  9. Grow sustainable air connectivity Productivity for profit Prioritise insight to drive and track progress Drive value through outstanding visitor experience Target for value

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