Mobile Marketing: 20 Actionable Tips You Need to Know
On January 9, 2007, the entire world changed. Thatu2019s the day Appleu2019s first Smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted. As Smartphone use has raised, marketers have had to adapt their strategy to keep up. Those who donu2019t adapt will be left behind. Marketing company in Mumbai can helps you mobile marketing plan to make sure youu2019re not leaving any opportunities on the table. Today weu2019ll be looking at: What is mobile marketing? Mobile marketing statistics you need to know 20 actionable tips to improve your mobile marketing strategy What Is Mobile Marketing? Mobile marketing is adapting your marketing efforts to reach users who are interacting with your brand or business from their mobile devices. Mobile Marketing Statistics You Need to Know If you do a quick Google search for u201cmCommerce statistics,u201d it wonu2019t take you long to see how quickly mobile shopping is taking over. There are hundreds of mind-blowing mobile marketing stats to sift through but here are the five we found most to be the most relevant to eCommerce merchants: In 2019, the average Smartphone user spent around 3 hours and 10 minutes on their Smartphone every single day in the U.S. The average Smartphone user checks their phone 96 times per day (some research puts this number as high as 150 times per day) 49% of consumers use their mobile phone for shopping In 2019, 61.6 million people used mobile payments (and that number is up from 55 million in 2018 and 48.1 million in 2017) About $1 in every $4 generated in ecommerce comes from mobile (totaling over $35 billion annually) The bottom line is that there are enough mobile marketing benefits to make it more than worth your time and attention. So in the words of the great philosopher Toby Keith: Letu2019s have a little less talk and a lot more action. How to Improve Your Mobile Marketing Strategy Here are 20 actionable tips you can use to start getting more bang for your mobile marketing buck today. 1. Make Mobile Your Priority Ok, you should have done it in 2018, but you got busy with other stuff. Then 2019 came around and, despite your best intentions, your mobile marketing strategy sat on the backburner. Well, you really canu2019t put it off any longer. You need to spend as much effort on your mobile marketing plan as you do marketing through desktop. But in all honesty, you should likely be spending even more time and effort on mobile. Why? Because all trends point to its continued growth in the world of ecommerce. 2. Make Your Website Mobile-Friendly If you want to work on your mobile marketing strategy, making sure your website is mobile-friendly is an absolute must. Otherwise, youu2019ll get super effective at attracting new visitors via mobile, but lose them when they actually arrive on your site. If youu2019re not sure where to begin when it comes to making your site mobile-friendly, check out our mobile SEO guide. This article has all the tools and resources you need to get your mobile site performing at optimal levels. 3. Adapt User Interface (UI) for mobile We already mentioned that mobile marketing is an entirely different beast from desktop marketing. One of the main (and obvious) differences is that the screens on smartphones are smaller. That means your buttons, text fields, and text sizes need to be much larger. The content of your website should be visually appealing when viewed on a smartphone. That means large text sizes, appropriately placed and sized images, and large buttons that make your mobile-site easy to navigate. One tool you can use for your own site is mobiReady. It shows you a preview of how your site will look on desktop, high-tier phones, medium-tier phones, and low-tier phones. Hereu2019s a look at OptinMonster on desktop and high-tier phones: 4. Create Responsive Email Newsletters for Mobile About 71% of people open their email from their mobile phones. So when it comes to launching an email or newsletter campaign to your audience, you want to make sure youu2019re optimizing for mobile. Most email marketing services like Constant Contact, Drip, and Mailchimp allow you to test your newsletter before sending by either viewing the email in u201cmobile viewu201d or letting you send a test email to yourself and colleagues. 5. Focus on Local Marketing with Google My Business Think about the last time you were looking for a restaurant. You probably Googled something like u201cRestaurants inu2026u201d and saw a result that looked like this: Google search results for restaurants for mobile marketing Local marketing agency in Mumbai helps you to run a business with a physical location, you should be making an effort to ensure that your business appears for related Google searches like the one above. How? With Google My Business (GMB). Using GMB you can create a business profile that sets your brand apart with custom web copy and photos. Google My Business manage now More importantly, however, is that GMB lets you stay connected and engaged with customers via Google Search and Google Maps on Smartphoneu2019s. This is especially important when you consider that a typical business gets 59 actions from their Google My Business listing every month. 6. Use More Video According to 80% of marketers, using video has directly helped to increase sales. And, videos have an even bigger advantage for smart phones: theyu2019re way more accessible to viewers than text. Rather than straining their eyes trying to read on a small screen, people clearly prefer to throw on their headphones and watch a video on their Smartphone. Since life often has loads of dead time like waiting in line at the DMV or sitting on the bus for a daily commute, itu2019s no wonder that more than 70% of YouTube video consumption happens on mobile devices. As both video and mobile marketing become increasingly prevalent, it may be time you consider creating content in the form of shareable videos.
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