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Aegis Group Quattro Media/ Vizeum CCAR Credentials

Aegis Group Quattro Media/ Vizeum CCAR Credentials. Aegis is one of the world’s leading marketing communications groups. Market Research. Marketing and Business Consultancy. Media Planning & Buying. Outdoor Specialist. Digital Marketing. Media. The Vizeum Global Network .

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Aegis Group Quattro Media/ Vizeum CCAR Credentials

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  1. Aegis Group Quattro Media/Vizeum CCARCredentials

  2. Aegis is one of the world’s leading marketing communications groups. Market Research Marketing and Business Consultancy Media Planning & Buying Outdoor Specialist Digital Marketing Media

  3. The Vizeum Global Network Countries:50 Offices : 61 Staff:2,631 Vizeumworldwide Montreal Vancouver Toronto Beijing Tokyo New York Santa Monica Seoul Mexico City San Juan Mumbai Taipei Panama City Caracas Cape Town Buenos Aires Sydney Melbourne Vizeum Aegis Media

  4. In the process of opening in KZ Operates in KZ since 2007 In the process of opening in KZ Operates in KZ since 2007

  5. Aegis in CCAR: family of communication agencies • Posterscope and Isobar business units – part of Aegis communication family • Kazakhstan is the Hub office for the CCAR Region Kazakhstan Mongolia Georgia Uzbekistan Kyrgyzstan Armenia Azerbaijan Bishkek Tajikistan Turkmenistan

  6. We know about the local advertising market beginning the period of its formation 1998 was founded the Panda agency 2006 media staff was separated into Quattro Media Vizeum Kazakhstan & CCAR was founded in 2011 based media agency Quattro Media Quattro Media\ Vizeum CCAR Staff: 25employers Personnel rotation 2008:15% Top management rotation: 0% Average experience: Top management– 10+ Mid-level staff – 4+ 5 years in the media market of Kazakhstan

  7. Background Agency is a member of the Joint Industry Committee since 2000 and is a subscriber to all TNS Gallup Media Asia media software since 1997 • Vizeum KZ billings 2011 : $28.5M Aegis vs. Market dynamics, Kazakhstan

  8. Business team structure

  9. One contact point HUB coordination • Final responsibility • Guarantee of the same standards for all markets • Vizeum Moscow coordinates and supervises Client service and contractual files throughout CIS, with agreed level of responsibilities in each sub-HUB markets (Almaty and Kiev). • VizeumAlmaty coordinates and supervises media campaigns for the whole CCAR region • Convenient logistics • Tracking cross-country opportunities and best practices • Increased media efficiency • Aligning the campaigns upon their feasibility by countries, and fast settlement of any issues • Round the clock availability

  10. Improved Communication Resources Intranet connecting Vizeum offices in Moscow, Almaty, and Baku (+other regions upon need) for regular exchange of updated plans, reports and presentations On-line access to all necessary data Annual and current plans Competitive analysis PBA’s Research reports and tracking Easy exchange of creative materials Better confidentiality Skype video conferences Quarterly update online meetings with the participation of all involved departments of Client and Agency offices throughout CCAR

  11. Unique planning approach DISCOVER • Reveals what is the exactly core of the motivation of people's lives, brands and communications JOURNEY FOOTPRINT IndividualCommunityAudience Touchpoints Motivation Challenge Insight Idea Architecture Portrait Attitudes Lifestyles Resources Reveals the internal conditions and accumulates the brand idea in order to conduct the relationship with it at the right time at right place Learning Evaluation Optimisation RESULTS STRATEGY Bought Owned Earned Action Timing Responsibility DELIVER CREATE PROGRAMME PLAN Planning strategy and brings to life our ideas with maximum efficiency

  12. Transforming Communications At Aegis, we passionately believe that communications have the powers to transform our clients’ business.

  13. Clients: Russia vs Kazakhstan Vizeum Russia VizeumKazakhstan new new new new new Central Partnership 13 13

  14. Services 24/7 Media services: Communication Strategy development Negotiations / Contracts Media Buying / Scheduling TV National and Regional Press National and Regional Radio National and Regional OOH countrywide Digital Ru.net and Kaz.net Reporting (Competitive Analysis, PB, Media Landscape, etc.) Research and Analysis Ambient: PR projects Sponsorship Events POS Client Accounting / Administration Creative Outsourcing: • Brand development • Brand name • Package development • Design • Production and Dubbing Creative In-House: • Adaptations (all media) • Local executions

  15. We use difference tools, both Aegis and Industry, during the planning and reporting 2

  16. Vizeum Advantages Regional media Internet National & cable TV Outdoor Operative selection of the best targeted OOH program Leading position at the billings and quality of non- standard digital projects In TOP 3 teams of the regional TV and radio placement Depth study of preferences of the audience and effective planning. • Best scheduling professional with highest skills in optimizing media plans and getting the biggest productivity one of the leading buying units, so we guarantee the best possible buying costs Direct contracts with 200 regional media Trendsetter category. The most professional team at the local digital market.

  17. Extensive experience servicing the largest local and international clients. • The total buying all agencies within the AEGIS Media, is the key to guaranteed low prices • Strong strategic and research base • Understanding of the market and category forecasts • The full multimedia support projects and much more (non-standard, digital) • Focusing on the customer sales growth (forecast analytic ) • Privacy and transparency in the conduct of transactions • Professional and ambitious team ready to work hard and happy to see the results • People working in the Agency represent the whole wealth of the local ethnic groups with a inborn knowledge and feel of the country and the people • Probably the largest experience in Kazakhstan and CCAR in buying, planning and controlling regional campaigns • Largest European network support in all spheres – tools, techniques, knowledge • Quattro Media\Vizeum is growing very fast and is highly motivated in further development Why us? * Confirmation letter from Aegis Media Network

  18. Appreciation of partners “... Quattro Media is one of our long-term partners” «… the professional way of use the media research data and the high level of media planning…” “…the agency provides custom and personal approach to the clients tasks”

  19. We thank you and welcome to Quattro Media\ Vizeum CCAR! www.quattromedia.kz You will find us here:

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