Peter Murchison

1. Optimize and Innovate with Business Process Management Vice President WebSphere Software, Asia Pacific Peter Murchison

2. Business View Process View IT View BPM—holistic approach to innovation and optimizationGlobally aligning your strategy with business and IT execution

3. BPM and SOA – Better Together “…SOA and BPM initiatives…are moresuccessful and the benefits are compounded when they are united” “Organizations that align their BPM and SOA initiatives in 2007 will double their likelihood of becoming an industry leader by 2011” Source: BPM and SOA, Better Together, Paolo Malinverno, Janelle B. Hill, Gartner, Feb 2007.

4. BPM Projects are Disguised in Various Ways Marketing, sales, and services (Contact Center Optimization) Financial Management (SOX Compliance) Supply Chain (Inventory Management) Product Lifecycle Management (Category Line Extension) Human Capital Management (Employee Self-Service)

5. Business Process Management is a Discipline… BPM solves common business challenges . . . Processes aren’t Bottlenecks prevent Limited visibility documented efficiency into performance KPIs not Process change Complex integration across multiple processes defined is cumbersome BPM Includes Integration Modeling Monitoring Software Forms Rules Engine Workflow Models Process Knowledge Metrics Expertise and Assets Policies Business Logic Methodology BPM governs organizational and operational activities

6. These challenges inhibit LOB and IT from quickly driving innovation, managing risk and enabling change IT people often don't know which business events and transactions impact business processes Business people know which business processes and events are relevant, but aren’t equipped to implement SOA BPM bridges the gap between business and IT IBM is Best Positioned to Deliver BPM

7. BPM from IBM Empowers You To Embrace Change and Continuously Optimize Your Business Model and Simulate Rapidly Deploy and Change Continuously Optimize Sales Operations Partners Finance End-to-End Processes Monitor, Predict and Act

8. Challenge Solution End-to-end business process integration improves productivity LG Chemical • Difficulties integrating all of the company's systems with its established business processes slowed down productivity and operational cycles • Business Benefits • Increased productivity from standardized business processes • Improved business insight into end-to-end processes • Multi-lingual and time zone facilitation to support global operations • Model end-to-end processes • Service enable legacy systems • Deploy on an SOA

9. Introducing IBM's BPM Suite IBM BPM Suite Comprehensive Set of Role-Based Capabilities for Continuous Process Optimization Embrace change with dynamic processes that support an Agile Business

10. Model, analyze and simulate business processesA better way to understand how your business operates Model for innovation Predict results before deployment • Advanced Simulation Capabilities • New Interoperability – FileNet P8, MS-Word • Traceability to easily maintain model consistency IBM is positioned in the leaders quadrant: Gartner, Inc., “Magic Quadrant for Business Process Analysis Tools, 2H07-1H08” WebSphere Business Modeler 6.1

11. WebSphere Business ModelerBusiness Level Modeling And Simulation • Designed for business users • Import models directly from Visio • Hundreds of process templates available (IFW, IAA) • Optimize all aspects of your business – set KPI’s and metrics • Collaborate with subject matter experts through the Publishing Server • Model, simulate, and analyze • Enhanced analysis and simulation capabilities. Fully understand impacts before deploying. • Clean hand-off to I/T • Rapid and accurate deployment of your solutions • Business modeling is the starting point for IT deployment (WID)

12. Combine the power of BPM and SOA in one engineAdvanced capabilities in a simple to deploy package WebSphere Integration Developer • Simple, flexible, and powerful execution of standards-based business processes • Combine process flows, human tasks, business state machines, and ESB capabilities in one SOA engine WebSphere Process Server • Inherently uses SOA principles to build optimized processes • Easy-to-use tool for assembling business processes • User-friendly authoring environment based on Eclipse • Improved consumability and usability • Enhanced human-centric BPM capabilities • Extended reach of process solutions • Now available on i5/OS

13. Assemble, Don’t Code! Simple deployment of processes without codingWith SOA, leverage existing assets! Legacy Systems HumanTasks JavaApp StateMachines PackagedApps

14. WebSphere Integration DeveloperAccelerated Solution Assembly • The complete toolbox for building composite applications • An Assembly Editor for wiring solutions together • All the tools you need for building solution components (Editors for BPEL, Business Rules….) • One, easy to learn user interface based on Eclipse • Architected for reuse and flexibility • Simplified component interfaces • Plug-and-play solution components One Tool, One set of skills, Many uses Integrating services across the enterprise: Processes, Mediations, Adapters, Components

15. BusinessProcesses ServiceComponents BusinessObject Maps Mediation Flows(ESB) SupportingServices InterfaceMaps Relation-ships Service ComponentArchitecture BusinessObjects Common EventInfrastructure SOA Core WebSphere Process Server Component Architecture ..also on z/OS* WebSphere Application Server ND (J2EE Runtime) HumanTasks BusinessStateMachines BusinessRules DynamicServiceSelection Mediation Flows *1Q 2007

16. Robust execution of business processes Reliable, scalable, secure, open standards Single integrated runtime for all SOA based process automation Supports all aspects of process integration Process flows Business rules Human steps Services State machines Rapid process change ensuring business agility Reuse existing services that you already have and create new services for future use. Build process flows without knowing where the information is coming from (late binding of services) Business rules control the execution sequence of the process and can change dynamically WebSphere Process Server The Engine Room of Business Process Management

17. Process Integrity Takes SOA to the Next LevelEnabling Integrity of Transactions, Interactions and Information Process Integrityis the ability to conduct reliable business activity in a secure, scalable SOA environment with seamless synchronization between:Services n Human Tasks n Information n Domains nUsers Transactions Must Execute Consistently with Ability to Recover as Required Users Must Be Provided with Up-to-date, Secure Access to Information and Content Information Must be Reliable, Complete and Manageable

18. IT Architect Business Analyst WebSphere Business Services Fabric “Changes the Behavior of a Process Without Changing the Process” • Dynamic selection of reusable business services • Business service policies change outcome of business processes Traditional BPM BusinessProcess C Services: B C B A A A End Points: c2 a1 b1 c1 b2 a2 a3 BPM with WebSphere Business Services Fabric Abstracted Process Services: B A C Policies Composition Studio Business Service & Policy Repository Meta-Data Business Services Dynamic Assembler End Points: a2 a3 b1 b2 c1 c2 ……. N a1 Increased time-to-value with integration with WebSphere Business Modeler and WebSphere Business Monitor Enhanced support for easier search & discovery of industry assets Expand industry content packs and increase framework pre-integration

19. Business Services Are The “Building Blocks” Templates that Align Business Intent With IT Execution Business Service definition: A “Business Service” is an encapsulated business function whose execution can be adapted at runtime based on business policies and user context. • Designed at the business level to represent discrete, encapsulated business functions • Provides dynamic, adaptable process behaviorbased on defined business policies and user contexts • Derived from assembling disparate IT resource functions • Built using Web service and industry standards • Provisioned through multiple communication channels • Can be readily combined into loosely coupled Composite Business Applications

20. Employee Speed time to market for composite business applicationsExtending BPM with pre-built industry accelerators Industry Content Packs Composite Business Applications Contains pre-built SOA acceleratorsBased on industry & technical standardsSpeeds time to marketExtensible and configurableIncreases reuse of services Customer Partner Telecom Operations  Banking Payments  Healthcare Payor  Insurance Property & Casualty IBM is positioned in the leaders quadrant: Gartner, Inc., “Magic Quadrant for Application Infrastructure for New Service-Oriented Business Application Projects, 2Q07, and Gartner, Inc., “Magic Quadrant for Application Infrastructure for Composite- Application Projects, 2Q07” WebSphere Business Services Fabric 6.1

21. Information for better business decisions at your fingertipsEmpowering business people with actionable insight in dashboards • Actionable; Role-Based; Contextual Visibility into Performance • Take proactive and corrective actions directly from the dashboard • Analyze activity with decision making assistance • Dynamically create new views with Web 2.0 functionality • Automated alerts provide warning to preempt bigger problems WebSphere Business Monitor

22. Scorecards Key Performance Indicators for business units Collaboration Work with teams to resolve situations Business Alerts Notification of situations that require response Reports & Analyses Understanding trends by combining real-time performance and historical information External Information Information affecting performance WebSphere Business MonitorAchieve Real-time Visibility into Processes

23. Selecting the right performance metricsHow am I doing? Traditional Key Performance Indicators Examples: • Current WIP volume • Raw materials on hand • COGS as a percentage of revenue • Total annual inventory turn rate Benchmarking expertise across 17 industries Business of IT Dashboard Customizable unified view to evaluate performance of what is important to you

24. Business Event Processing Provides the ability to sense when electronic signals (events) indicate that an actionable business situation has occurred and coordinate the right response (action) at the right time.

25. Other Applications Systems Business Business Event Processing (BEP) enables business situations to be detected, empowering response to change WebSphere Business Events provides two key benefits: Earlier and more intelligent insight for timely and effective business decisions SOA-based loose coupling of applications to improve time-to-deployment, flexibility and maintenance Event Processing Event Consumer Events Actions BAM • Consume, react to events • Alerts • Trigger Workflow • Automated actions Events Perform operations on events Generate and publish events Early insight into business situations - WebSphere Business Events Enable new business insight, leveraging a common event processing stack Provide faster time-to-value by evolving to Industry-Specific BEP Solutions

26. Identify Theft Industries Fraud Customer Service Marketing/Sales Interactions • Financial Services • Public Sector • Telecommunications • Industrial • Distribution • Technology Financial Trading • And More! Case Management Exception Alerts Supply Chain Optimization Regulatory Compliance Broad Applicability to Industries and ApplicationsSense and Respond capability is required by all industries

27. Introducing IBM's BPM Suite IBM BPM Suite Comprehensive Set of Role-Based Capabilities for Continuous Process Optimization Embrace change with dynamic processes that support an Agile Business

28. IBM's BPM Suite Enables Flexible and Dynamic Processes That Adapt Rapidly to Changing Needs Points of Agility: Human Interaction and Collaboration Business Process Modeling and Design Service Selection Policies IBM BPM Suite Events Rules Active Content Business ActivityMonitoring and Analysis ProcessExecution Analytics

29. IBM's BPM Suite Provides Comprehensive, Role-Based Capabilities That Deliver Value Across the Organization Aligning Business and IT for Continuous Process Optimization Business IT Business User IBM BPM Suite IT Leader Business Leader IT Developer Process Owner Business Analyst IT Architect

30. IBM BPM Suite and Starter SetsValue: Making it easier to get started IBM BPM Suite Foundational Offerings: IBM WebSphere Dynamic Process Edition IBM FileNet Active Content Edition Business Event Processing Asset repository for BPM Collaboration Tools Advanced Analytics Process Accelerators and Adaptors Extended Value Offerings: BPM Methodology  BPM Professional Services  BPM Mentoring

31. Why IBM? Trusted, experienced guidance based on 5700 customers* Basic to advanced to grow as you needs evolve Simplicity & robustness for consumability and confidence Pioneering metrics for SOA and agility End-to-end processes based on industry best practices Investment protection through open standards Only vendor across people, process, and information *# of Customers using our SOA offerings

32. More Information: www.ibm.com/software/info/bpmsoa