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2009 Business Review & 2010 Plans Presented to Robbie Leonhardi By Steve Meyers February 24 , 2010

2009 Business Review & 2010 Plans Presented to Robbie Leonhardi By Steve Meyers February 24 , 2010. Agenda. Nielsen South Convenience Store Data Core-Mark Atlanta Business Review 2010 Promotional Plans Nascar Upcoming Promo Power Events Divisional Support 2010 Innovation

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2009 Business Review & 2010 Plans Presented to Robbie Leonhardi By Steve Meyers February 24 , 2010

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  1. 2009 Business Review & 2010 Plans Presented to Robbie Leonhardi By Steve Meyers February 24, 2010
  2. Agenda Nielsen South Convenience Store Data Core-Mark Atlanta Business Review 2010 Promotional Plans Nascar Upcoming Promo Power Events Divisional Support 2010 Innovation February Launch Items March Launch Items Core Items Importance Priority List Next Steps
  3. Nielsen South Convenience Store Data
  4. Wrigley is the #2 confection vendor in South Convenience Stores! Total South C-Store Confections = $1.13B, +1.2% Segment Dollars / Share (Dollars % Chg YAG) Vendor Dollars / Share (Dollars % Chg YAG) Wrigley & Mars = ~40% Share of Category! Non Chocolate (+5.7%) All Other (Flat) Hershey (+3.1%) Gum (-2.9%) Nestle (+0.9%) Cadbury (- 3.4%) Mint / Strips / Beads (Flat) Mars (WO/SS) (+1.7%) Chocolate (+1.7%) Wrigley (+1.1%) Source: Nielsen ScanTrack, SOUTH C-Store, 52 weeks Ending 12/26/09
  5. Wrigley is #1 in Gum, #2 in Mints and #1 in NC in South Convenience Stores! Gum = $295 MM, - 2.9% Mints = $48.4MM, - 2.5% Non Choc = $313.4MM, +5.7% Dollar Share of Gum (Dollars % Chg YAG) Dollar Share of Mints (Dollars % Chg YAG) Dollar Share of Non Choc (Dollars % Chg YAG) All Other (+2%) Hershey (+13.6%) Hershey (-19.7%) All Other (+5.7%) Wrigley (+12.4%) Cadbury (-19.1%) All Other (Flat) Hershey (+7.9%) Tic Tac (- 7.1%) Cadbury (- 3.4%) Wrigley (- 1.5%) Nestle (+3.5%) Wrigley (-9.1%) Wrigley’s success is achieved through continued category innovation in brand development, consumer insights, and trade support Source: Nielsen, SOUTH C-Store, 52 weeks ending 12/26/09; Mints excludes Strips/ Beads
  6. Core-Mark Atlanta 2009 Business Review
  7. Business Review Core-Mark Net Sales ATLANTA 2009vs.2008 WWY $X,XXX,XXX $X,XXX,XXX XX% S&S $ XXX,XXX $ XXX,XXX XX% Total $X,XXX,XXX $X,XXX,XXX XX% Goals2010 WWY $X,XXX,XXX S&S $ XXX,XXX Total $ X,XXX,XXX Source: Wrigley P&L Core-Mark Sales Reports Jan-Dec Sales
  8. Atlanta Brand Contribution #1 Brand, LIFESAVERS is 14% of sales #5 Brand, ORBIT is 10% of sales YE Sales Source: Wrigley P&L Core-Mark Sales Reports Jan-Dec Sales
  9. 2010 Promotional Plans
  10. 2010 Nascar
  11. February and March Promo Power Events
  12. April and May Promo Power Events
  13. June Promo Power Events
  14. Divisional Programs
  15. Wrigley Supports Atlanta Division Programs April-May 2010 Order Guide Front Cover Smart Buy Guide Front Cover- February 2010
  16. Wrigley Supports Atlanta Division Programs Jet Set Merchandise Placement Program The Jet Set program is designed to insure manufacturers that their best selling products are placed in our customers store schematics for merchandising purposes. Vendors and Manufacturers receive added benefits such as merchandising support, special treatment of new products, preferential treatment for promotional opportunities and consistency of placement across our customer base. Jet Set also provides a benefit to the retailer to have new items worked into their schematics when products are first introduced. It also provides a mechanism to weed out slower selling products and discontinued items. Manufacturers can make changes throughout the year on items they would like to add or delete from the program.
  17. 2010 Innovation
  18. February/March 2010 Wrigley Innovation Ships 2/1 Ships 3/1
  19. 2010 Innovation February Items ordered- Thank you March New Items- Please order as soon as possible: Altoids Smalls Simply Mint CM# 263376 Skittles Fizzl’d Fruit Theatre Box CM# 263400 Skittles Fizzl’d Fruit Pouch CM# 263129 Starburst Summer Fun Fruits CM# 263079
  20. Core Items
  21. Importance of Core Items Convenience, Candy, & Profit Study This study uncovered major opportunities available through improved manufacturer, distributor and retailer collaboration directed at broadening the scope of category management to include: • Keeping core brands in stock at all times.• Improving in-store product placement.• Understanding and responding to consumers’ typical shopping practices to maximize prime selling areas and secondary multi- vendor merchandising opportunities.• Improving execution of new item strategies.• Improving exit strategies for poor performing items. Source- Consumer Store Decisions, May 2009. May 01, 2009 “Sweet Opportunity” by Bob Gatty, Contributing Editor
  22. Wrigley Priority List
  23. Next Steps Wrap Up Discussion Open Forum Aged Inventory Report Returns/Spoils Merchandising Room Thank You for Your Business!
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