World Refugee Day 2013 PSFR Results

1. World Refugee Day 2013PSFR Results

2. 1 Family Site 3 x calls to action • Advocacy - Pinterest • Donate • Fundraise

3. Top line Results

4. PSFR Regional and International $244,889 * Initial results to date

5. WRD Regional Results Australia for UNHCR $ 104,976 Canada $ 3,107 Italy $ 1,479 USA for UNHCR $ 11,492 Benelux $ 30,000 Spain $ 3,308 Total $ 154,362 * These are initial figures and will need updating

6. WRD – International International site - Donations $ 71,749 WRD - Help Protect a Family Fundraising site $ 18,778 Total $90,527 • Figures are to date and will need to be updated – all figures taken from 17th – 30th June 2013 • International site donations include, single gifts ($39,391), regular gifts (1 x year value - $22,356) plus online CAF payments (approx $10k) • International site donations include – UK, Gulf, LA, France

7. PSFR International

8. Bespoke WRD donation Landing pages • Created pages in: • English – International Site • English – UK • French • Portuguese • Spanish

9. WRD Email Campaign International Series of 5 x emails (list size 60,000)

10. Integrated email campaign Advocacy, Messaging and Fundraising WRD messaging focusing on Syria Follow us on Facebook Advocacy – Pinterest Stories and video Fundraising Donations

11. Integrated Search CampaignWRD messaging, 1 Family Site, Donations Promotion of Syria Emergency Information page (International site) WRD donations Promotion of 1 Family site Syria donations

12. WRD – online banners

13. WRD promotions – 2 x International Facebook posts Facebook – top traffic driver to both Fundraising site and the WRD donation page Higher than average ‘likes’ for fundraising

14. WRD promotions – 2 x International Twitter postsTwitter – top traffic driver to both Fundraising site and the WRD donation page

15. World Refugee Day PSFR Regional

16. Australia for UNHCR • Annual WRD Breakfast attended by 250 raised more than $100,000 (Australian dollars) • Re-launched Syria Fundraising Appeal using WRD to leverage it • 2 online banners (One minute versus Syria) • Takeover of home page of national multicultural broadcaster SBS for the week • Ran specially made film focused on UNHCR theme ‘One family torn apart by war is too many’ in Sydney, Melbourne and Brisbane at outdoor locations of high foot traffic where F2F team were working. Generated 25% uplift in results for the day • Raised more than $3,500 from pop up on home page for WRD • Raised more than $10,000 from print advertising in major metropolitan newspapers in Sydney and Melbourne

17. Canada and Japan • Canada for UNHCR • Raised $3,220 CAD in response to WRD • Japan for UNHCR • F2F campaigns at 13 locations including the symposium organized by UNHCR Branch Office Japan and the special event organized by college students on WRD • Press advertisement on a political party’s newspaper to solicit monthly donors • Online advertisement soliciting one-off monthly donations • Social media engagement (Facebook, Twitter)

18. Italy • TV advert in collaboration with PI redirecting donors to www.unhcr.it/1family • Free banner advertisement on several websites • UNHCR website home page overlay www.unhcr.it • Social network activities in collaboration with PI (Twitter, YouTube, Facebook) • Newsletter sent on 20th June to existing donors (75,000) • House e-mailing €981 • Online donations €25 • Website prospect €128 • Total revenue for WRD 2013 to date: €1,134

19. USA for UNHCR and Hong Kong • USA for UNHCR • 1family webpage raised $11,492 in single gift donations (77 donations) • Email Campaigns - social celebrity activity, • Hong Kong • 6th Refugee Film Festival: Raised 80,080 (not sure what currency, awaiting confirmation) • 2 photography exhibitions. Raised 159,696 (not sure what currency, awaiting confirmation) • E-news + Facebook activities. Raised 95,798 (not sure what currency, awaiting confirmation) • Revenue from film festival and photo exhibition set to increase and running until the end of June.

20. Benelux and Spain • Benelux • As part of partnership with Thalys, the high speed train company, every ticket sold on WRD led to a €1 contribution to UNHCR. Expected revenue approx. €20,000 • International school of The Hague organized a fundraising event on WRD where UNHCR were invited to speak. Expected revenue approx.€3000. • Spain • Did not use WRD as a case to support any fundraising appeal but received spontaneous donations as a response to e-update of €2536

21. UK ITV Daybreak online promotion – 19th and 20th June Online presence to integrate with the UNHCRITV Daybreak editorial (TV coverage) focussed on WRD and Syria Homepage Takeover WRD Messaging Syria – Call to action Online Banners

22. UK -– online donations Big spike driven from ‘Daybreak’ promotion (DRTV, Banners, and Daybreak programme)

23. International SiteOnline Donations

24. International Site Donations – WRD 2013 comparison to 2012 • 303% increase in income from 2012 • Increase from $10,859 (2012) • to $43, 807 (2013) • Increase from 128 x donations (2012) • to 621 x donations (2013) • Large spike in donations from 19th – 20th and ‘longer tail’ increase in donations for following week • 303.40% Increase from 2012

25. International Site – Regular Gifts Significant increase in Regular gifts from the UK and US

26. International Donations WRD – Country of origin

27. Help Protect a FamilyFundraising Site

28. Fundraising Site • Concept • Set up a fundraising page to help support a refugee family for WRD • Messaging • Take 1 minute to support a family forced to flee • Information about WRD • Site can be reused for Syria (and/or any other campaign) • Can also be translated and linked to any currency • All donor details remain with UNHCR

29. Concept – donations linked to helping to protect a family by providing emergency relief items ie 1 x family = $670

30. Results • Total income to date - $18,778 • 176 fundraising pages set up • 24,800 people targeted with WRD messages through Facebook Top traffic drivers • Facebook • Twitter • Email • unhcr.org (1 family site) • acnur.org