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The Wannabe BCBG Girl

The Wannabe BCBG Girl. Bat-el Miller. Intro/Project Overview. BCBG Bon Chic Bon Genre Max Azria. Research. Fashion Industry Competitors Fashion Bloggers BCBG Social Media. SWOT. Project Purpose/Goals. Bridge the Gap Increase exposure Gain support Explore new options.

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The Wannabe BCBG Girl

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  1. The Wannabe BCBG Girl Bat-el Miller

  2. Intro/Project Overview • BCBG • Bon Chic Bon Genre • Max Azria

  3. Research • Fashion Industry • Competitors • Fashion Bloggers • BCBG Social Media

  4. SWOT

  5. Project Purpose/Goals • Bridge the Gap • Increase exposure • Gain support • Explore new options

  6. Marketing/PR Plan • The Avatar • The Cover Photo • Social Media tools • Website components • Blogs

  7. The Avatar and Cover Photo

  8. Home Page

  9. Home Page

  10. Become a BCBG Girl

  11. Trends

  12. Blog

  13. Star BCBG Girls

  14. Be Our Guest

  15. Facebook Fan Page

  16. Twitter

  17. Evaluation • What I learned • What worked • What didn’t work • What I would change if I had more time

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