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CoFission KW Presentation

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CoFission KW Presentation

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Presentation Transcript

  1. Presenter Chad Goehring CEO - CoFission

  2. Quick Introduction: Players & Process • The Way It Works • Marketing Services • Training Offering • Next Steps

  3. How CoFission Keeps Your Company’s IT & MarketingTeam Impact Low?

  4. No Extra Load on IT or Marketing Departments • CoFission hosts all technology including: Web servers, email servers, video streaming servers and even domain servers when needed. No added load for IT. • All current agent web properties can be left intact and utilized for cross marketing with CoFission portals • CoFission does all postings, email pushes, social syndications – no added load for marketing departments • Compliance – all sites are compliant with RESPA and CoFission will implement any corporate compliance requests quickly and effectively. • Marketing Directives: CoFission will work to comply with all corporate marketing directives such as logo use, colorizations, etc. • CoFission marketing requires no IT infrastructure from our clients at all. • IT support may be needed in some cases for domain issues or possible integration of current corporate IDX solutions but online in a minimum capacity.

  5. The Way It Works • CoFission is a third party marketing company • Two types of Clients: Marketers & Advertisers • Marketers = Real Estate Agents & BrokersReceive digital marketing services, vetted service providers for their network & marketing training services. • Advertisers receive ads on all CoFission provided digital properties, links to landing pages/sites, access to network agents, mentions on all trainings and educational offerings

  6. The Way It Works • Marketers/AgentsSign an agreement that allows CoFission & it’s affiliated partnership groups to sell advertising on CoFission provided digital marketing properties • Revenue from ad sales allow agents to pay for their marketing services in full each month • AdvertisersAgree to advertise for a price per month

  7. The Way It Works • Agents/Marketers agree to give advertisers networking access to build a working relationship and potentially earn trust and business • There are NO OTHER requirements • Keller Williams Classic is welcome to introduce recommend key partnerships as Advertisers for the program (controlling the sponsor pool)

  8. Core Sponsors Other Sponsors Announced Soon: Title, Insurance, Moving Company, Carpet Cleaning, Credit Repair, Landscaping, Printing, Painting, Computer Repair, Staging, Home Maintenance, Etc.

  9. Pressing Digital Marketing Issues For Agents • Technical Walls • Concept: Easy and Free • Time Constraints • Cost Speculations vs. realities • Lack of actual planning and training • Confusion – What’s new… Everything • Agents are not necessarily great marketers

  10. Which ToolsActually Work?

  11. Tools of Engagement “The Non-negotiables” Engaging Content

  12. Understanding the Marketing • Agents Receive: Digital marketing services –Done for You! • Includes: Marketing portal/website WebTV Show Posted (2x per mo) Email Newsletter (2x per mo) Custom Articles Posted (2x per mo) 1 Social Media Post Per week - content Access to post, send newsletters, post to social media.

  13. Understanding the Marketing • FAQs: How exactly does the digital marketing work?

  14. How It Works

  15. Type of Content- WebTV • WebTV Show • This show offers topical content that follows the calendar of life events. • (example: Black Friday Deals, Best Local Restaurants) • The content of our WebTV show is value driven to insure that it has good value to your audience. (not real estate focused)

  16. Our Marketing Team: • Develop the creative behind every WebTV episode • Research Hot Topics for your audience • Produce TV Episodes around each Topic • Post it to your Personalized Marketing Portal • Send out an email newsletter announcement • Syndicate to all of your Social Media Profiles • “This is all Done For You”

  17. Type of Content- Newsletter Agents receive 1 Newsletter Per mo. To their database ========

  18. Video • Online video users are expected to double to 1.5 billion in 2016. (Cisco) • Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report) • Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco) • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

  19. Social Media • 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today) • Social media marketing budgets are projected to double in the next five years. (SocialTimes) • Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence.

  20. Email Marketing • Email is still the most commonly used form of digital communication in the world! • 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com) • 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency) • 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey) • For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)

  21. Tools of Engagement “The Non-negotiables” Engaging Content

  22. How Helps Keller Williams ClassicRealty Agents to Overcomethe Obstacles!

  23. CoFission Provides 4 Key Tools That Correspond to the 4 Tools of Engagement Email Newsletters WebTV Marketing Portal Social Syndication

  24. 2 Additional Custom Developed Industry Articles • Industry Focused • Well researched • Well written • Non-competitive • Expertise

  25. Custom Articles - Social Media Twice Per Month

  26. Putting it Together • Customized Marketing Portal – works alongside connects to all other agent portals • 2 WebTV Content episodes posted to your Marketing Portal each month • 2 Email Newsletters each month • WebTV Posts pushed to Social Media • 2 additional custom industry articles posts per mo. • Analytics to demonstrate engagement value • Ability to Post your own content

  27. The Creative Process • Keller Williams Classic will have final approval and creative input on all creative digital marketing elements including: • Portal design • WebTV Show: Name, Title Sequence, Ad Elements, Theme Music, etc. • Additional training topics for CoFission to provide to KWC agents

  28. While You’re Pushing Paper… Your Marketing is getting done! • While You’re Showing Homes… Your Marketing is getting done! • While You’re at the Doctor with your kids… Your Marketing is getting done! • While You’re on Vacation… Your Marketing is getting done! Done For You

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