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Kodiak Cakes

Kodiak Cakes. Shark Tank Branding Example. I am & t hey are Berry Good. Product Positioning. Flapjack & Waffle Mix 100% all whole grain No added fats or sugars Easy to Make: Just add water Also make syrups, brownies, muffins, & dessert mixes. Kodiak Cakes. Unleash Your Inner Bear.

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Kodiak Cakes

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  1. Kodiak Cakes Shark Tank Branding Example I am & they are Berry Good

  2. Product Positioning • Flapjack & Waffle Mix • 100% all whole grain • No added fats or sugars • Easy to Make: • Just add water • Also make syrups, brownies, muffins, & dessert mixes

  3. Kodiak Cakes Unleash Your Inner Bear • Slogan & Company Logo are strong & outdoorsy • Supports the all-natural appeal of product • Unique for baking goods so it will standout in aisle amongst competitors

  4. Trade Character: Berry Good • Berry the Bear • Last name is good to reinforce quality of product • Playful bear to soften product image • Do Not Use Images with a Watermark

  5. Co-Branding Strategy • Complimentary Strategy: • Partner with Nestle Toll House and make chocolate chip products • Butterscotch, Peanut Butter, Mint, White Chocolate, Dark Chocolate & Milk Chocolate flavors • Products are complimentary because they are used together

  6. Product Packaging • Flapjack, Waffle, & Brownie mixes come in brown cardboard box • Define Product Identity • Facilitate, Storage, Use, & Convenience • Cook muffins in container

  7. Label • Persuasive / Brand Label • Focus is on Product Identity • Logo is unique for type of product • Nutritional information is provided but is not what gets customers attention

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