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Advertising in Egypt after revolution

Advertising in Egypt after revolution. Coors’ Light cold train hurtling toward Bud. International Marketing Ryan Collins. What’s next?. New atmosphere Be mindful of the revolution New global tourism campaign slogan Old = “Egypt , where it all begins”

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Advertising in Egypt after revolution

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  1. Advertising in Egypt after revolution Coors’ Light cold train hurtling toward Bud International Marketing Ryan Collins

  2. What’s next? • New atmosphere • Be mindful of the revolution • New global tourism campaign slogan • Old = “Egypt, where it all begins” • New = “Welcome to the country of peaceful revolution”

  3. Who to target? • Younger crowd • Respect the maturity of the young people • Higher media interest • Coca-Cola • Facebook

  4. Foreign environment (uncontrollable) Economic forces Political/legal forces Domestic environment (uncontrollable) Competitive structure Competitive Forces Political/ legal forces (controllable) Cultural forces Price Product Channels of distribution Promotion Geography and Infrastructure Level of Technology Economic climate Structure of distribution

  5. MillerCoors: CoorsLight • Close to dethroning Budweiser • “Budweiser is going down, baby” • Bud Light still king * Source: Beer Marketer's Insights

  6. Coor’s Plan • Pep-rally-like conventions for distributors • Increase marketing spending by $50 million • Continue “Man Up” campaign • “Taste Points”

  7. Foreign environment (uncontrollable) Economic forces Political/legal forces Domestic environment (uncontrollable) Competitive structure Competitive Forces Political/ legal forces (controllable) Cultural forces Price Product Channels of distribution Promotion Geography and Infrastructure Level of Technology Economic climate Structure of distribution

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