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Successful Entrepreneur~ Starbucks ~Howard Schultz

Successful Entrepreneur~ Starbucks ~Howard Schultz. Presenter: Chun Yu Chien(Janet) ESL 156-Comparative Cultures Studies Instructor: Lyra Riabov. Outline. Introduction: Definition entrepreneur Introduce Starbucks basic information Introduce Howard Schultz background

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Successful Entrepreneur~ Starbucks ~Howard Schultz

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  1. Successful Entrepreneur~ Starbucks ~Howard Schultz Presenter: Chun Yu Chien(Janet) ESL 156-Comparative Cultures Studies Instructor: Lyra Riabov

  2. Outline • Introduction: Definition entrepreneur • Introduce Starbucks basic information • Introduce Howard Schultz background • Howard Schultz how to led Starbucks successfully • Conclusion • References

  3. Introduction • Definition of entrepreneur: An entrepreneur is a person who has possession over a new enterprise or venture and assumes full accountability for the inherent risks and the outcome.

  4. Founded: In 1971 Seattle, Washington (Pike Place Market) Headquarters: Seattle, Washington, USA Key people: Howard Schultz, Chairman, President and CEO Industry: Restaurants Retail Coffee and Tea Retail Beverages Entertainment Starbucks Starbucks Headquarters, Seattle. Countries that contain Starbucks stores

  5. Products: Whole Bean Coffee, Boxed Tea, Made-to-order beverages, Bottled beverages, Baked Goods, Merchandise, Frappuccino beverages Revenue: US$9.411 billion (2007) ,mn Operating income: US$1.053 billion (2007) Net income: US$672.64 million (2007) Total assets: US$5.343 billion (2007) Total equity: US$2.284 billion (2007) Employees: 172,000 (Dec '07) Subsidiaries: Starbucks Coffee Company, Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Hear Music,Ethos Water Starbucks Starbucks Venti Java Chip Frappuccino

  6. Named: From Moby-Dick Logo: "twin-tailed siren" (the siren of Greek mythology). Website: Starbucks.com Starbucks Starbucks in the Financial District of Boston, Massachusetts First Second In Germany

  7. Howard Schultz in Vancouver on March 1st, 2007 Born: July 19, 1953, Brooklyn, New York, U.S Graduated: In 1975, he earned his bachelor's degree in communication from Northern Michigan University Occupation: Chairman and CEO, Starbucks Salary: US$ 4,798,745 Net worth: $1.1 Billion Religious beliefs: Jewish HowardSchultz Howard Schultz in Vancouver on March 1st, 2007

  8. He is a CEO of Starbucks. He is also the former owner of the NBA's Seattle Supersonics. He also owned the WNBA's Seattle Storm. In 1982, he founded the first Starbucks in Seattle. In 2006, Forbes Magazine ranked Schultz as the 34th richest person in the United States, with a net worth of $1.1 billion dollars. He owns a $35 million dollar townhouse in New York City, and a beach house in the Hamptons Howard Schultz

  9. How To Led Starbucks Successfully • Market position clear • Product innovation • International Market • No-smoking policy • Understanding of the needs of employees and customers

  10. Conclusion • If you want to become successful entrepreneur, I think that it is very important for several reasons such as insist, innovate and understanding of the needs of employees and customers

  11. References • http://en.wikipedia.org/wiki/Starbucks • http://zh.wikipedia.org/wiki/%E6%98%9F%E5%B7%B4%E5%85%8B • http://en.wikipedia.org/wiki/Howard_Schultz

  12. ~Thank You~

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