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Read the PPT that explains how influencers can help you to better engage your target audience. Influencers can help you build brand trust and reach your target audience in an effective way.
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Introduction Marketing campaigns that are not built on trust between consumers and brands are doomed to fail. When activating influencers to spread your message, it’s important to rely on that trust. Here are five ways to build and establish trust with your audience through using influencer endorsements.
Know your audience Going into the campaign, know who you are trying to target. Is there a specific state or region you’d like to access? What age and gender is your idea audience? What are they going to be interested in? By establishing your audience you will be able to effectively tailor your message to appeal to them.
Be engaging Influencer marketing strategies work best with content that provides value to the target consumer. Instead of telling your customers about how great your product/service is, focus on creating a lasting connection with the consumer. To do this, provide consumers with content that will engage them.
Share emotions and stories There’s a reason sharing emotion is powerful, simply because it’s science. Create content that will cause your audience to laugh, cry, ponder, or learn something new. This will keep your audience interested and engaged with your influencer as well as strengthen your relationship with them.
Engage your audience by asking them to interact Invite your audience to engage and interact with your influencer and your brand via social media. This will not only further engage consumers and build authentic and trusting relationships but also help increase the exposure of your campaign.
Be authentic Start by asking yourself who is already talking about your product/brand? Who already loves your industry? Work with fitness enthusiasts who genuinely love what you are doing to produce authentic endorsements. Strive for authenticity at all cost.
Final Word Getting ready for your first "authentic" influencer marketing campaign? Get in touch with us now!
Created By www.influglue.com
