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Influencer marketing trends in 2020

Want to keep your process up to date with the latest influencer trends? These influencer marketing trends will keep you ahead of the 2020 curve. Read more from the PPT.

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Influencer marketing trends in 2020

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Presentation Transcript

  1. Influencer Marketing Trends in 2020 - What to expect

  2. Introduction Influencer marketing has taken many major turns in the past few years, and the industry has almost completely transformed from what it was in the beginning. Let's take a quick look at some of the major influencer marketing trends that are bound to come up in 2020.

  3. Who will the Brands work with? Influencer marketing in 2020 will continue to expand its focus on micro and mid-size influencers. There are many reasons to believe that this is the standard way of moving forward: Smaller influencers have higher engagement rates, cost less, are more approachable, and are getting easier for brands and agencies to find.

  4. What type of collaborations can be effective? Brands have already started partnering with influencers in the long term, with 51% of marketers are working with influencers for six months or longer, according to Mobile Marketer. This is expected to grow, 2020 is definitely going to be the year of long-term collaborations.

  5. What type of collaborations can be effective? Instagram was used in 79% of influencer campaigns in 2019. Standing in 2020, we still predict Instagram to be one of the strongest forces of influencer marketing platform. Besides Instagram and Youtube, TikTok, LinkedIn, and podcasts will also refine their relevancy in the influencer marketing world.

  6. What is expected to go out of style? Stale, unauthentic, and unrelatable content will be a big no-no. The audience will welcome influencers’ branded content, as long as the sponsored content is relevant and interesting to the audience. The audience will also expect transparency in influencer’s content.

  7. Would there be any new guidelines? The Government may introduce more influencer marketing guidelines for certain industries like alcohol, baby products, and cosmetics. Social media platforms like Instagram and Youtube themselves might also integrate new systems for influencer marketing.

  8. Created By www.influglue.com

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