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Current Student Communication

Current Student Communication. The missing link. Current Situation Analysis. Retention is a high priority issue Communication of key action steps to current students is crucial to retention There is a communication flow for prospective students but not for current students

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Current Student Communication

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  1. Current Student Communication The missing link

  2. Current Situation Analysis • Retention is a high priority issue • Communication of key action steps to current students is crucial to retention • There is a communication flow for prospective students but not for current students • Communication to current students is fragmented and siloed

  3. Siloed Communication

  4. Proposed Solution Communications Department

  5. Proposed Solution Process • Identify key Action Steps (Messages) for current students • Pay tuition • Meet with counselor or advisor to set up educational plan • Take advantage of academic success resources • Register for next semester • Complete next year’s FAFSA

  6. Process Map Communication Flow

  7. Select Communication Tool Priorities of Communication Tool (Customer Relationship Management—CRM tool) • Student must be able to select communication means • Mail, email, text, phone blast • Century user must be able to select communication means • Most processes must be automated • Institutional Technology must be involved early and be invested as a part of Communication Department

  8. Next Steps • Propose creation of communication department for current students • Form committee to develop messages, process map and select communication tool

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