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SELLING ON AMAZON!

SELLING ON AMAZON!. by Steve & Andrea. Selling On Amazon. WHY SELL ON AMAZON? Sell to Better Buyers World ’ s Biggest Marketplace Higher Prices Easy to Do Almost Anything is Already in Their Inventory Amazon is What eBay Wants to Be FBA !. It ’ s So-o-o-o-o Easy.

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SELLING ON AMAZON!

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  1. SELLING ON AMAZON! by Steve & Andrea

  2. Selling On Amazon WHY SELL ON AMAZON? • Sell to Better Buyers • World’s Biggest Marketplace • Higher Prices • Easy to Do • Almost Anything is Already in Their Inventory • Amazon is What eBay Wants to Be • FBA !

  3. It’s So-o-o-o-o Easy • If You Can Buy on Amazon,…You Can Sell!!

  4. AMAZON VS. EBAY AMAZON EBAY Pay to List High Fees Feedback Problems You set Shipping Crooked Customers Garage Sale Prices Good Place to Source for Amazon Selling! • Free Listing • Higher Prices • Better Customers • Amazon Handles $$ • Feedback less of an Issue • Amazon’s Reputation • FBA • Inventory and Reach is IMMENSE

  5. What Can You Sell On Amazon? MEDIA MEDIA #2 Auto Manuals (Brand) Yearbooks Craft Pamphlets Exercise/Diet Systems Rich Dad stuff Instructional Materials Popular Christian teaching Books on Tape • Books (more on this) • Niche Magazines • Cassettes • VHS • DVDs • CDs • Computer Games • Textbooks • Bibles

  6. Books That Still = Profits • Yearbooks • Niche Non-Fiction • How To • Niche w/in a Niche • Children’s Books • Bibles/Unusual Transaltions • Craft Magazines • Vegan Cookbooks • Fake Books • Music Instruction • Manufacturer Auto/Motorcycle Manuals • Craft Pamphlets • ???????????????

  7. What Can You Sell on Amazon? Toys and Games Electronics New floppy disks DVR Recorders Cables Chargers Remotes Zip Drives Vintage Computer Gear Note: Check it out-It must work!! • Board Games $$$$$$$$ • New Puzzles • Electronic Toys • Vintage Games- Sell as ‘Collectible’ • NOTE: All pieces and instructions must be included. Condition of box and game/toy is Important

  8. What Can You Sell on Amazon? New Stuff $$$$$$$$$$$$ Miscellaneous Supplements Food Stuffs Pregnancy Test Kits Filters Hallmark Ornaments Weight Loss Products Toilet Lid Art Your Own Products – w/ an UPC or ISBN • Office Supplies • Curtains • Kitchen wares • New Baby Products • Small Appliances • Hardware $$$$$$$$$ • Power Tools • Pencil Sets • Linens

  9. Prohibited Categories & Items (W/out Amazon Approval) Categories Items Promotional Media Pornography Copied Media Broken or Non-Working NOTE: Read the Amazon Guides for Every Category You Sell In. Amazon Does Not Suffer Fools Gladly. They will Shut You Down. • Automotive Parts • Clothing & Accessories • Jewelry • Shoes • Gift Cards • Watches • Motorcycle & ATV • Industrial and Scientific

  10. 4 Kinds of Sellers • An Individual Selling Account (can start right from your buyer’s account) • Pro-Merchant Subscribers ($40 a month. Allows you to add new listings to Amazon inventory, use online postage. No .99 closing fee) • FBA (Fulfillment By Amazon) Sellers  • Merchants Program

  11. What is FBA??? • Fulfillment by Amazon • Only for Pro-Merchant accounts • Identify high profit item/quick sale items during listing process, choose “I want Amazon to ship and provide customer service..” • Box up, ship via UPS to Amazon fulfillment center. Amazon does the rest!! • Wait for email…Amazon has shipped the item you sold.

  12. Amazon’s Basic Fees • Pay Fees after Item Sells and Buyer Pays…. • Referral fees range from 6% -15% (books 15%) • .99 cent Closing Fee (waived Pro-Merchant) • Variable Closing Fees (Books- $1.35) (Don’t Forget to Factor In Your Own Costs When Doing Business Analysis- Initial Cost, Tape, Labels, Envelopes, Gas to PO etc)

  13. Fees Example - Book • Sold For……………………………..20.00 • Referral Fee 15%................... 3.00 • Variable Closing Fee……………. 1.85 • .99 cent fee………………………99 cents * • Initial Cost…………………………50 cents *Waived w/ Pro Merchant Profit = 13.66

  14. Where to Find Stuff to SELL • Thrift Stores • Garage Sales • Free Boxes • Craig’s List • College Dumpsters • Free Stuff From Friends • Auctions • Buy Lots on eBay • Scoop up poorly listed eBay Items • Retail Arbitrage • Sell Other’s Stuff for a Commission (often 30%)

  15. WHAT IS RETAIL ARBITRAGE? • Retail Flipping- Buying close-out New retail items and selling them for a higher profit on Amazon via FBA • Most use a smart phone or scanner w/ PDA to identify items and Margins • Amazon Price Check- free phone app • Many sellers use FbaFinds.com or ScoutBandit to identify sales ranking and FBA competition

  16. The Best PLACE To Start YOUR HOUSE………….. SELL YOUR OWN STUFF!

  17. GETTING STARTED SELLING • Start with a Basic Buyer’s Account • New? Buy some Stuff! • Get Used to the Emails, Leaving Feedback, Searching for Products • Find Something in Your House to SELL • Search for it on Amazon-it has to be EXACT

  18. BASIC SELLING STEPS • Create an account • Click Sell Your Stuff • Search for an item to sell • Click the Sell Yours button • After Condition/Quantity, You will Select Shipping Options-Think Big! • 1st Time Buyers Create a Sellers Account

  19. Creating A Seller’s Account • Pick a Good Display Name- Your Brand • Enter Financial Information-Have a Check and Credit Card Ready • Verify Identity

  20. I Found Something To Sell?? • Is It Easy To Ship? • Good Margins? • Lightweight? • Can it Ship Media Mail? • First Class Package? (under 13 ounces) • Decent Sales Ranking? • Like New-Good Condition? • Any Stains, Tears, Smells? • Original Box/Instructions?

  21. Use Amazon Search

  22. The Sandwich Technique for Describing Your Item • Good-BAD-Good • Be Honest • Describe All Faults • State Your Guarantee • Describe Your Shipping • Always Lead w/ the Best Feature • Don’t Overstate-Don’t be too Humble

  23. A Quick Look At Pricing2 schools of thought Chasing the lowest price Value Pricing Never price above Amazon How else can you Stand Out? Use something besides price to drive sales- Feedback, Descriptions, Guarantee FBA increases price!! • Common technique • Good for items that you need to sell • Can be counter-productive

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