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How to Build an Effective Lead Funnel For Your Business?

Every business needs customer who is ready to pay the price for your offerings. Marketer spent most of their time in creating lead generation strategies so that leads never stops coming in. They also need to optimise the lead generation funnel by streamlining the whole conversion process.

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How to Build an Effective Lead Funnel For Your Business?

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  1. How to Build an effective lead funnel For Your Business? Every business needs customer who is ready to pay the price for your offerings. But how will find the right customer for your product or service? Well, marketer spent most of their time in creating lead generation strategies so that leads never stops coming in. They also need to optimise the lead generation funnel by streamlining the whole conversion process. Lead Funnel It is just like a sales funnel. It contains a series of a pathway that ain interesting prospect has to go through to become a lead and finally a paying customer. If you own a business and aiming for a return on investment, you have to build an effective lead funnel. Before building a funnel, you must know about the different stages of the funnel. The marketing part of the funnel includes: A.Awareness:Awareness about your brand is important if you want anyone to purchase your product. It can be done through a PPC campaign and search engine marketing. It can be achieved by reaching out to the customer and telling them what you are offering and how can you fulfil their need?

  2. B.Lead capture:At this stage, they have to voluntarily provide the necessary contact details so that they willingly allow you to contact them. This shows their interest in your offerings. Now you have to convince them to the next stage. It can be done through the following techniques: 1.PPC campaigns:Online paid advertising platform enables you to place the link of a landing page. Create a landing page along with a call to action button. Visitors can submit their forms here. Social media platform like Facebook, LinkedIn etc provides this feature to capture the leads. 2.Organic search:You can attract huge traffic to your website by writing articles including suitable keywords and increase the raking of the sites. Search engine optimisation is the cheapest method to get unlimited traffic to your site. You have to select the appropriate keywords to rank in the top positions. 3.Third-party integration:You need to find an aggregator and register with them. These are the place where you can get leads for a price. Olx is a great example.

  3. 4.Offline marketing:Events, trade shows etc are the ways through which you can market your products or services. You can use tools or methods to persuade your customer to sign up with you. You can get their email or contact details of the interested people. C. Prospect:Now you have leads who are actually interested in your products. Now, what will you do next? You have to continuously nurture your leads to turn them into prospects. You can use email marketing and send promotional content to the contacts. The content must include why you are better than others and what are the unique features your product has? D. Marketing qualified lead:Marketers have captured the leads and nurture their efforts. Now you have to convince your prospectsso that they give a positive conversion action. You can arrange a demo or request a quote or sign for a free trial for the customer. E. Sales qualified lead:This is the stage when the blame game starts. The marketing team has done their work and they have convinced the leads. The sales team starts the screening and analyse the leads. The sales team can use a lead scoring tool to assign a particular score for the lead.

  4. F. Opportunity:At this stage, the sales team find opportunities where they can persuade the prospects to buy their products. They provide discounts, offers, coupons and also negotiate with the prospective customers. This is the stage where you can finally convince the customer and finally close the deal. G. Customer:This is the final stage where the prospective customer chooses and buy the products. Do not consider this stage as the end of the funnel. A smart business knows that constantly nurturing the customer provides loyalty of the client. We hope this article will help you to build an effective lead funnel for your business. Make sure you have the right product and the right team to target the right customer. Reference:https://www.sooperarticles.com/business-articles/marketing- articles/how-build-effective-lead-funnel-your-business-1785337.html

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