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How to Create Profitable Digital Marketing Sales Funnels - IIM

Digital Marketing sales funnels has totally changed the way of communication with the customers. There are various steps involved in designing digital marketing sales funnel which can attract web traffic and generate huge leads for customers

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How to Create Profitable Digital Marketing Sales Funnels - IIM

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  1. How to Create a Profitable Digital Marketing Sales Funnel What is Digital Marketing Sales Funnel? A combination of marketing strategy incorporated in the businesses to generate traffic to their web platform and utilise it to attract loyal clients who buy your business offerings. The digital marketing sales funnel has totally changed the way of communication with the customers. There are various steps involved in designing digital marketing sales funnel which can attract web traffic and generate huge leads for your business.

  2. A.Generate exposure of the Business to derive various Leads: This is the first step to design the sales funnel by generating exposure and tempt the customer to visit your web platform of the business. This is considered as TOFU (top of the funnel). At this stage, businesses aware the customers about their offerings. It attracts a huge amount of traffic towards the web platform and thus considered as the widest part of the overall sales funnel. As we move down the funnel, this traffic is qualified as loyal customers. Businesses adopt various strategies to attract customers as much as possible. PPC, social media marketing, video marketing and Guest post etc. strategies are adopted to create awareness among the customers. B.Grab the Target Audience: If the execution of online marketing strategies works perfectly, it can grab the attention of the customers and your funnel can fill with huge prospective customers who are actually interested in buying your offerings or get to know more about them. This is the perfect time to explain the features and benefits to the customers. You can explain how this product can help to solve the customer’s problem. Get to know about your customers and then figure out the ways through which you can educate and communicate with the customers. Common strategies you can adopt are display advertising, blogging, PR campaigns, webinars etc. C.Potential Customers may consider your product over other Brands: After customers become aware of your customers, they will compare your product with other brands. They check the value and benefits your brands possess and how well it can solve their problem. Businesses adapt strategies to show their product different than others and provide solutions to their customers. They take positive reviews and testimonials from the customers to market their customers. Testimonials, positive reviews. Client case studies etc. are the marketing strategies are used in this stage.

  3. D.Conversion of prospective Customers into Loyal Customers: In this stage, content is curated to generate leads for the business. Strategies like a landing page, sale letter etc. are used to convert web traffic into leads and finally into customers. This stage is called BOFU (bottom of the funnel). Businesses have to create a unique selling point which can compel the user to take action towards your product. Common marketing strategies businesses can adopt are chat-bots, landing pages, contact forms, product guide etc. E.Establish a better Customer Relationship: Closing the deal is not the final step of the process. Take follow up of the customers. Make sure they are happy with your offerings. You have to establish a relationship with the customer to generate more business from them. Ask whether they are happy with the product or not? Are there any further changes they need in the product? Taking their reviews and providing various suggestions will help you to create a valuable relationship with your customer. Your customer will feel that they really care about them and their needs. Common strategies you can adopt are customer surveys, check-in calls, deals/coupons, loyalty points etc. F.Retention of the Customers: It is not easy to acquire new customers. But it is easy to retain your old customers. Utilise the marketing strategies to attract new customers but don’t forget to retain your old customers. Establishing a relationship with your customers will help to retain them. You can do it by providing better customer service which can build loyalty and trust among the customers. Use email marketing, e-messages, retargeting campaigns to retain the customers. Profitable digital marketing sales funnel is created in six stages. The use of digital marketing channels helps in investing less money and gaining more returns on investments. Reference: https://www.sooperarticles.com/business-articles/marketing-articles/how-create- profitable-digital-marketing-sales-funnel-1770206.html

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