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Promotion

Promotion. Promotion. Persuasive communication used to inform people about products and services. The objectives of promotion are to inform, persuade, and remind. Promotional Mix. The combination of different types of promotion that a business uses to persuade customers to buy its products.

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Promotion

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  1. Promotion

  2. Promotion • Persuasive communication used to inform people about products and services. • The objectives of promotion are to inform, persuade, and remind.

  3. Promotional Mix • The combination of different types of promotion that a business uses to persuade customers to buy its products

  4. Types of Promotion • Advertising • Personal Selling • Sales Promotion • Publicity • Direct Marketing • Direct Mail

  5. 1. Advertising Any paid form of non-personal presentation of ideas, goods, or services

  6. 2. Personal Selling • Planned, personalized communication to influence purchasing decisions.

  7. 3. Sales Promotion • All marketing devices other than personal selling, advertising and public relations, designed to stimulate purchasing and sales

  8. 4. Publicity • Placing newsworthy information about a company, product, or person in the media. • Publicity is free so the communication of information cannot always be controlled.

  9. 5. Direct Marketing • A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience. • Two forms are direct mail and electronic mail. The goal is to generate sales or leads for sales representative to persuade.

  10. 6. Direct Mail • Includes catalogs, newsletters, coupons, samplers, circulars, and invitations to special events

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