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Students will understand different forms of media

Standard 3.1. Students will understand different forms of media. Advertising Media. Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.

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Students will understand different forms of media

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  1. Standard 3.1 Students will understand different forms of media

  2. Advertising Media • Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication. • Advertising Media – non-personal communication of information to inform, persuade or remind customers about products (goods, services and ideas)

  3. Print Media • Print Media – Any printed medium • Newspapers • Magazines • Directories • Programs • (Theatrical/Sporting)

  4. Broadcast Media • Broadcast Media - • Radio Ads • Television Ads

  5. Direct-Mail Media • Direct-Mail Media – mail or email advertising to prospective customers • Emails • Sales Letters • Coupons • Brochures • Samples

  6. Outdoor/Transit Media • Outdoor/Transit Media – • Billboards • Bus/Taxi/Subway • Bus/Train Terminal Posters • Vehicle Wraps • Building Wraps

  7. Electronic/Internet Media

  8. Specialty Media • Specialty Media – • Ad’s during movie previews • Pre-Recorded Telephone messages while on hold • Small inexpensive logo give away items

  9. Which Media to use? • Discuss as a class or small groups the following situations: • An international hunting & fishing expo is coming to your state. What form(s) of media would you suggest they use to advertise this event? Why? • A public Service 4+ year campaign on the risks of tobacco is looking for ways to reach the target audience of 14-50 year old males in Salt Lake City. What form(s) of media would you suggest they use to promote this message? Why?

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