BEHAVIORAL GOLF INSTRUCTION

1. BEHAVIORAL GOLF INSTRUCTION • ED FEENEY • DESIGNER OF BEHAVIORAL GOLF INSTRUCTION Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

2. BEHAVIORAL GOLF INSTRUCTION A PROCESS TO SHARPLY AND MEASURABLY IMPROVE: • HOW INSTRUCTORS GIVE INSTRUCTION • HOW GOLFERS TAKE, PRACTICE AND APPLY INSTRUCTION Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

3. BEHAVIORAL GOLF INSTRUCTION OBJECTIVE: • TO LOWER STUDENT’S AVERAGE SCORE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

4. IMPROVE INSTRUCTION FROM ALL SOURCES • PRIVATE GOLF LESSONS • BOOKS, MAGAZINES, VIDEOS • CABLE, TV, SATELLITE • WEB SITES • FRIENDS • OBSERVATIONS AND SELF-EXPERIMENTS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

5. HELP FOR YOU • RESEARCH SHOWED A HUGE OPPORTUNITY TO IMPROVE • DESIGNED A NEW PROCESS TO CORRECT THE PROBLEMS • WRITING BOOK, GIVING WORKSHOPS • FREE WEB SITE

6. WHAT YOU CAN DO • LISTEN • APPLY THE PROVEN IDEAS • TELL OTHER GOLFERS AND INSTRUCTORS ABOUT YOUR SUCCESS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

7. GOLFER BENEFITS • REDUCES AVERAGE SCORE • ALL GOLFERS IMPROVE • IMMEDIATE IMPROVEMENT • MEASURABLE IMPROVEMENT IS IN SUBJECT AREA OF LESSON • LAST FOR REST OF PLAYING CAREER Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

8. REACTON TO BEHAVIORAL GOLF INSTRUCTION INSTRUCTOR REACTIONS: • JOHN MILLER, JOHNNY MILLER GOLF ACADEMY. “IMMEDIATE..” • CHAD EVANS AT TPC OF TAMPA BAY “I CAN QUARANTEE,,,” • ERIC STARR: “…AHEAD OF ANYONE IN GOLF INTRUCTION.” • ROGER MAAS, “PGA OF AMERICA OUGHT TO TEACH IT.” Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

9. REACTION OF PLAYERS • DAVID FORD: 100 TRADTIONAL LESSONS, RAND MCNALLY GOLFER. “… WORST SHOT NOW BETTER THAN MY BEST IN PAST.” • GOLF COMMITTEE CHAIRMAN, “EVERYONE YOU TEACH WITH THIS PROCESS IMPROVES” • ACADEMIC ALL AMERICAN GOLFER, NORTHWESTERN, VIRGINA JUNIOR CHAMPION. “…SET GOLF ON ITS EAR” Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

10. MY OBJECTIVES FOR YOU • APPLY AT LEAST ONE RECOMMENDATION AND HOPEFULLY ALL OF THEM • RECOMMEND BEHAVIORAL GOLF INSTRUCTION AND WEB SITE ApplyGolfLessons TO OTHER STUDENTS AND TO INSTRUCTORS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

11. ED FEENEY’S EXPERTISE • LIFETIME AWARD FOR APPLIED BEHAVIOR ANALYSIS IN BUSINESS • 50,000 CASE HISTORIES SHOWING MEASURABLE IMPROVEMENT • FILM WITH PROFESSOR B. F. SKINNER • SALES TRAINING PROGRAM, 25 YR Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

12. ED FEENEY’S GOLF PERFORMANCE • WON ABOUT 25 GOLF CLUB CHAMPIONSHIPS, CLUB, SENIOR, SUPER SENIOR, TWO-MAN TEAM SCRATCH, MAN AND WOMAN • FINISHED IN TOP THREE IN THREE STATES FOR SENIOR AMATEUR, SUPER SENIOR • HANDICAP LOWEST: 1.6 AT AGE 73 • WON $5 FROM ARNOLD PALMER 1970 Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

13. WHY THE DECISION TO IMPROVE GOLF INSTRUCTION • PAYBACK FOR A GREAT GAME • IMPROVED GOLF GIVES JOY • OBJECTIVE: SPREAD THIS PROCESS WORLDWIDE • NOT INTERESTED IN MAKING MONEY WITH IT Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

14. WHAT IS BEHAVIOR AND BEHAVIOR ANAYLSIS • BEHAVIOR: EVERTHING YOU DO AS A PLAYER AND INSTRUCTOR. • BODY AND MIND • BEHAVIOR ANALYSIS: SCIENCE, LAW, PROCEDURE, EXPERIMENT • APPLICATIONS: TOILET TRAINING, SMOKING, PRODUCTIVITY, READING Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

15. LEARN HOW TO CHANGE YOUR BEHAVIOR • BE SPECIFIC • STATE THE POTENTIAL BENEFITS • MEASURE PERFORMANCE BEFORE, DURING AND AFTER • SHAPE BEHAVIOR GRADUALLY • SELF-CORRECTING FEEDBACK • APPLY POSITIVE CONSEQUENCES Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

16. ED FEENEY’S RESEARCH • INTERVIEWED 150 GOLFERS IN DEPTH • OBSERVED 100’S OF LESSONS, PLUS SOLO PRACTICE AND ROUNDS • MEASURED BEFORE & AFTER • TESTED & MEASURED EFFECTS OF EACH NEW STEP Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

17. OPPORTUNITIES TO IMPROVE • AS MANY GOLFERS QUIT AS BEGIN TO PLAY GOLF • SINCE 2000, THE NUMBER OF GOLFERS IS ON A PLATEAU IN THE USA Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

18. OPPORTUNITIES TO IMPROVE IN SPITE OF: • IMPROVED EQUIPMENT, • SHARP INCREASE IN QUANTITY, QUALITY AND AVAILABILITY OF INSTRUCTION • BIGGER AND STRONGER GOLFERS AVE. HANDICAP INDEX STAGNANT FOR DECADES 15.7 FOR MEN Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

19. OPPORTUNITIES TO IMPROVE MY RESEARCH: • A SMALL FRACTION TAKING LESSONS LOWER THEIR AVERAGE SCORE AND SUSTAIN IT LONG TERM Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

20. OPPORTUNITIES TO IMPROVE • “INSTRUCTORS AND STUDENTS NEED A SHARPLY IMPROVED PROCESS TO… TRANSFORM GOLF KNOWLEDGE INTO GOLF PERFORMANCE. I HAVE ONE. IT IS TESTED AND PROVEN” Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

21. WHICH IS OUR BIGGEST PROBLEM, 1 OR 2 ? • STUDENT CANNOT FINDKNOWLEDGE OF HOW TO PLAY? • STUDENT DOES NOT TURN KNOWLEDGE INTO PERFORMANCE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

22. ONE PROCESS FOR APPLYINGALL INSTRUCTION • YOU NEED TO LEARN A HUNDRED DIFFERENT SHOTS • THOUSANDS OF APPROACHES FOR LESSON CONTENT • JUST ONE GENERAL PROCESS FOR APPLYING ALL LESSONS. Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

23. DRIVES FAIRWAY WOODS ONLY ONE APPLICATION PROCESS: BEHAVIORAL GOLF INSTRUCTION IRONS CHIPS, PITCHES PUTTS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

24. START BY STATING IDEAL GOALS FOR THIS PROCESS • START BY STATING “IDEAL” –OBJECTIVES FOR RESULTS • HELPS EVERYONE THINK CREATIVELY, “OUTSIDE THE BOX” • CHAIN BACKWARDS FROM GOALS TO WHAT TO DO TO PRODUCE THEM • MAY NOT ACHIEVE ALL GOALS, BUT WILL REACH MORE OF THEM Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

25. BEHAVIOR GOLF LESSONS - GOALS FOR STUDENTS • LOWER AVERAGE SCORE • MEASURABLY BETTER IN SEGMENT OF GAME WITH LESSON • ALL STUDENTS IMPROVE • IMPROVE IMMEDIATELY • SUSTAIN IT PERMANENTLY Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

26. MY OBJECTIVES • TO HAVE THIS SYSTEM USED IN INSTRUCTION AROUND THE WORLD • TO GIVE BACK TO GOLF ALL THE BENEFITS IT GIVES ME Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

27. TEST INSTRUCTION BY COLLECTING DATA • QUANTIFY RESULTS • MEASURE BEFORE AND AFTER • DISPLAY IT ON TIME SCALE • LONG TRIAL • PLACEBO OR OPPOSITE METHOD • HIGH ENOUGH NUMBER TRIALS • GO BACK TO ORIGINAL CONDITION Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

28. 16 STOPS X FEET FROM CUP, 30 YARDS 13 5 BEFORE DURING AFTER Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

29. YOUR REACTIONS TO NEW IDEAS • I WILL NOT TRY IT. “I KNOW IT WILL NOT WORK . • I WILL TEST IT BY MEASURING BEFORE-AND-AFTER CHANGE • I WILL ACCEPT AND TRY IT BASED ON ED FEENEY’S DATA FROM HUNDREDS OF TESTS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

30. TEST: WHISTLE WHILE YOU PUTT SINKS MORE PUTTS? 100 GOLFERS HITTING 20 THREE, SIX AND NINE FOOT PUTTS EACH 41% 41% 42% 40% NO WHISTLE WHISTLE NO WHISTLE WHISTLE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

31. LISTEN, BE OPEN TO NEW IDEAS AND TEST • BECKY DENGLER • JOHN EMERY JR. EMERY AIR FRT. • BEST LISTENERS ARE THE HEADS OF LARGE CORPORATIONS • BUTCH HARMON • PGA IN EUROPE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

32. WHAT ARE THE BIGGEST PROBLEMS/ OPPORTUNITIES • LET US LOOK AT THE EIGHT BIGGEST PROBLEMS OR OPPORTUNITIES IN TRADITIONAL GOLF INSTRUCTION • AFTER THAT WE WILL GIVE YOU THE SOLUTIONS TO THOSE EIGHT Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

33. EIGHT BIGGEST PROBLEMS • LESSONS NOT ON BIGGEST POTENTIAL FOR REDUCING SCORE. WHY: • DID NOT SEE PLAY ON THE COURSE • STUDENTS PERFORMANCE DATA NOT USEFUL • LESSON “GOALS’ ARE NOT GOALS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

34. EIGHT BIGGEST PROBLEMS • COMMUNICATIONS: • JARGON, CLICHÉS, VAGUENESS, • SUBJECTIVE WORDS, DEMOS TOO FAST, • DOES NOT POSITION AND MOVE SLOWLY • STUDENT DOES NOT RECALL 50% TO 90% • INSTRUCTOR NOTES, IF ANY, ARE BRIEF • VIDEO SELDOM VIEWED • TIGER WOODS PHOTO – NOTHING SPECIFIC Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

35. EIGHT BIGGEST PROBLEMS • TOO MUCH CHANGE, TOO SOON • TOO BIG OF A SWING CHANGE AT ONE TIME, TOO FAST A SWING • TOP OF SWING TO IMPACT, IN 1/5TH OF A SECOND- 20 TIMES FASTER THAN A FERRARI CAN ACCELERATE • NO MEASURABLE STANDARDS TO MEET Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

36. EIGHT BIGGEST PROBLEMS • NO SELF-CORRECTING FEEDBACK SYSTEM • NO ON-GOING DATA COLLECTION BY STUDENT • POSITIVE CONSEQUENCES • NONE OR INFREQUENT • INSTRUCTOR PRAISE VAGUE 95% Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

37. EIGHT BIGGEST PROBLEMS • PRACTICE: NOT ENOUGH, WRONG SHOTS, NO FEEDBACK, NO DATA COLLECTION, NO MEASURABLE STANDARDS, NO SHAPING, LITTLE HOME PRACTICE, VAGUE REPORT BACK TO INSTRUCTOR • NO LONG-TERM MAINTENANCE PLAN Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

38. BEHAVIORAL GOLF INSTRUCTION SEND PROTOCOL IN ADVANCE RECORD PERFORMANCE DATA FIRST STATE CLEAR INSTRUCTION STUDENT WRITES NOTES CALCULATE LARGEST SHOT REDUCTION AREA SHAPE CHANGE GRADUALLY FEEDBACK TO SELF-CORRECT STATE LESSON GOAL ON THAT RECORD, ACCUMULATE DATA POSITIVE REINFORCEMENT S MAJOR PRACTICE CHANGES PLAN TO MAINTAIN IT Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

39. THE STEPS IN BEHAVIORAL GOLF INSTRUCTION • HERE ARE THE KEY CONCEPTS AND STEPS IN BEHAVIORAL GOLF INSTRUCTION Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

40. BEFORE INSTRUCTION STARTS • RECORD AND ACCUMULATE PERFORMANCE DATA ON ALL PARTS OF THE STUDENT’S GAME • CALCULATE HIGHEST POTENTIAL REDUCTION IN AVERAGE SCORE. TAKE LESSONS THERE • STATE MEASURABLE LESSON GOAL • READ MY EMPOWERMENT AND PROTOCOLS IN ADVANCE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

41. STEPS IN PROCESS - BEFORE LESSON STARTS • GATHER PERFORMANCE DATA • SELECT HIGHEST POTENTIAL STROKE REDUCTION • STATE AND AGREE ON A LESSON GOAL • READ EMPOWERMENT AND PROTOCOLS IN ADVANCE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

42. WHAT TO MEASURE - BACKWARD CHAINING • FROM END RESULT TO CAUSE(S) • THAT CAUSE BECOMES A RESULT WITH ITS CAUSE • ALL OBSERVABLE, MEASURABLE AND OBJECTIVE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

43. WHAT TO MEASURE • AVE. 18-HOLE SCORE: • PARTIAL HOLE SCORE I. E, 30 YARDS • BALL-STOPPING POSITION • BALL FLIGHT TO TARGET • DIRECTION CLUB PATH & FACE IMPACT • BODY MOVEMENTS AND POSITIONS • MENTAL THOUGHTS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

44. WHAT TO MEASURE • WHAT IS YOUR AVERAGE SCORE NOW, NOT BEST OR WORST? • DO YOU HAVE AN OFFICIAL HANDICAP? • WHAT IS YOUR HANDICAP INDEX? • WHAT IS YOUR LOWEST SCORE? • WHAT WOULD YOU LIKE IT TO BE? Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

45. WHAT TO MEASURE • I WILL NOW SHOW YOU EXAMPLES OF EACH STEP IN THIS BACKWARD CHAINING • WHAT IT IS AND WHAT A REPORT WOULD LOOK LIKE • A DATA COLLECTION FORM Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

46. OBJECTIVELOWER AVERAGE SCORE Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

47. #1: SCORE FROM A GIVEN DISTANCE OR CONDITION Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

48. MEDIAN STOPPING DIST IN FT. FROM CUP ON 30 YARD CHIP Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

49. CIRCLES ARE 10 FT. APART 12 9 3 6 #1: RECORD BALL-STOPPING POSITION TO TARGET Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com

50. RECORD DATA WHEN • BEFORE LESSONS • DURING LESSONS • AFTER LESSONS Behavioral Golf Instruction, Email to edfeeney@ApplyGolfLessons.com