A BIRDS EYE VIEW ON BATA

1. A BIRDS EYE VIEW ON BATA Presented by: Group 4 1. Kh. NazimuzShahadaturRahman E0902008 2. MokarramHussain Khan E0902009 3. Md. Anwar Khurshid E0902011 4. Md. Morshedul Islam E0902015 5. Md. ShahidurRahman E0902003 6. Md. Aminul Islam E0902007 7. ImranMomin E0902010 8. RaihanKamal E0902048

2. Introduction Bata Shoes is a large, family owned Shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide It has a retail presence in over 50 countries and production facilities in 26 countries. In its history, the company has sold more than 14 billion pairs of shoes.

3. Background Of BATA • The company was founded in 1894 in Zlín by Tomáš Baťa. A large order from the army, military shoes and rising demand for them, during World War I started rapid growth and small manufacture turned into modern industrial concern. • The phrase "work collectively, live individually" is one of his sayings. Baťa recognized the potential of large-scale production, and was often called the "Henry Ford of Eastern Europe". • He saw technology as a means of progress, and wanted to make the shoes as cheaply as possible so that the greatest number of people could access them.

4. Chronological Development Of Bata: A. Jan AntonínBaťa • Under Jan AntonínBaťa the company grew quickly, continued its expansion throughout Europe, North America, Asia, and North Africa. • Zlín accommodated the largest part of the company, with manufacturing and headquarters. Apart from shoes, Baťa also diversified into other areas (tyres, toys, plastic fibers, etc.).

5. Subsidiaries in several foreign countries (Brazil, Britain and Canada). Jan Baťa expanded the Bohemian and Moravian part of the business, more than doubling its size to 38,000 employees, 2,200 shops, and 70 enterprises. • In Slovakia, he grew the business from 250 employees to 12,340 and 8 enterprises. Due to worldwide depression, Jan Baťa expanded the company more than six fold its original size throughout Czechoslovakia and the world. B. Thirties and forties • C. Bata-villes • Company policy was to set up villages around the factories for the workers and to supply schools and welfare. • These villages include in the Netherlands,Slovakia, Czech Republic, Croatia, Yugoslavia, France, Canada, East, England, Pakistan and Batanagar, India. The British "Bata-ville" in East Tilbury inspired the documentary Bata-ville: We Are Not Afraid of the Future.

6. D. During World War II • After Germany occupied the rest of pre-war Czechoslovakia (15 March 1939) Jan Antonín Baťa, tried to save as much as possible, submitting to the plans of Germany as well as supporting financially the Czechoslovak Government-in-Exile led by Edvard Beneš. • The United Kingdom insisted on the huge bail because Mr. Baťa was the owner of the largest industrial concern in occupied Czechoslovakia. • Jan Baťa helped hundreds of Jewish families to escape from Czechoslovakia, sending them all over the world throughout the Baťa organization and beyond the Nazis' reach. • E. During Communist Czechoslovakia • In 1945 the company was nationalized. In spite of incredible odds and a political climate that had put the machinery in motion to nationalize all large businesses, • Jan Baťa fought against the alleged 64 crimes of which the communists had accused him. And in fact, the jury found Jan A. Baťa innocent of all 64 charges.

7. F. Bata International Centre 1965-2004 • Anticipating the Second World war, Thomas J. Bata, together with over 100 families from Czechoslovakia, moved to Canada in 1939 to develop the Bata Shoe Company of Canada, including a shoe factory and engineering plant, Batawa, Ontario. • Thomas J. Bata successfully established and ran the new Canadian operations and during the war years he sought to maintain the necessary coordination with as many of the overseas Bata operations as was possible. During this period the Canadian engineering plant manufactured strategic components for the Allies war effort and Thomas J. Bata worked together with the Czechoslovak government.

8. Present Growth of Bata • After the global economic changes in 1990s the company closed a number of its manufacturing factories in developed countries. In developing countries it still has a large number of manufacturing units and still produces a significant number of shoes each year. • Bata Store Wenceslas Square in Prague, the Czech Republic – 2005. The company is currently headquartered in Lausanne, Switzerland, with 4 business units: • Bata Europe, Lausanne • Bata Emerging Markets, Singapore • Bata Branded Business, Best, Netherlands • Bata North America, Toronto

9. Conclusion • Changes in the world market and technological advancement have posed new challenges to expansion of Bata’s core business in saturated markets of Europe, USA & Japan. • Continued to focus on mass production through developing a competitive Supply Chain strategy of sourcing goods from the third world countries while the contemporary designs etc. sourced from Europe & Canada for their top end products. • Bata’s financial record indicates, market saturation and intense competition in advanced economies has squelched their growth trajectory. • They have actively begun to pursue the economies of vastly populated countries such as China, India, and the former Soviet Union which presents a profusion of consumers and immense growth potential.

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