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Planning for Success

Planning for Success. Effective Communications for NGSS Adoption & Implementation Efforts. Communications Plan Guidelines. Know your audience—what is the purpose or goal of your communications plan? Who are your spokespeople? Will press be engaged?

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Planning for Success

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  1. Planning for Success Effective Communications for NGSS Adoption & Implementation Efforts

  2. Communications Plan Guidelines • Know your audience—what is the purpose or goal of your communications plan? • Who are your spokespeople? • Will press be engaged? • Debrief key editors/reporters on the issues—be proactive • Identify and prep your spokesperson(s) for each media opportunity • Submit op-eds to support key milestones (ie, adoption support, implementation planning and roll out, etc.) • Schedule press release and social media effort to support key milestones • Utilize coalition resources to develop advocates , spokespeople and leverage communications outlets NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

  3. Communications Plan Guidelines • Celebrate the achievements of your state’s team • Utilize NGSS talking points in all key messaging efforts • Op-eds, blogs, social media • Consider partnerships with local science community: schools; technology museums and centers; labs; university research facilities; STEM employers • If possible, include local writing team member, state science supervisor, education board member or other NGSS partner as keynote speaker • Work with Achieve to coordinate media outreach, as needed NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

  4. Next Steps • Coordinate with lead states and partners on any engagement support you may need • Share your plans and tools • Develop/refine communications plan • Develop/refine implementation plan • Network with lead states to learn from each other and leverage resources • Proactively communicate with stakeholders (legislators; educators; parent and student groups; business leaders) • Utilize social media, appropriately • Ongoing engagement via social media and through local action networks NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

  5. Tools and Supports The materials below informed this presentation and may be of assistance: • Communicating the College- and Career-Ready Agenda • Achieve • http://www.achieve.org/future-ready • The Common Core Implementation Workbook • Achieve and U.S. Education Delivery Institute • http://www.parcconline.org/CommonCoreImplementationWorkbook NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

  6. COMMUNICATIONS SUPPORT CONTACTS Chad Colby, Achieve ccolby@achieve.org Marina Stenos, Widmeyer Communications marina.stenos@widmeyer.com Thank You NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.

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