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Supporting Talented Sports People Tim Lawler - June 2007

Supporting Talented Sports People Tim Lawler - June 2007 Scene Setting SportsAid (and athlete funding) Inspiration Team Challenge SportsAid – There at the Start Core function is to fund emerging sporting talent Structure – London HQ, 10 regions, Home Nations

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Supporting Talented Sports People Tim Lawler - June 2007

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  1. Supporting Talented Sports People Tim Lawler - June 2007

  2. Scene Setting • SportsAid (and athlete funding) • Inspiration • Team • Challenge

  3. SportsAid – There at the Start • Core function is to fund emerging sporting talent • Structure – London HQ, 10 regions, Home Nations • Well established in athlete talent pathway • Help c3,000 athletes per year • Engage with up to 50 NGB’s • Able bodied and those with disabilities • Deliver TASS for DCMS & UK Sport

  4. Lottery Sporting Excellence TASS2012 TASS Supporting Young Talent SportsAid In Community Increasing Participation In School Athlete Funding Landscape

  5. Supporting and fast-tracking the young medal winners of the future. Core funding from Government. Specially designed to cater for special needs of athletes within the education system. Aims to reduce drop-out of 16-25 yr old talented athletes due to academic and financial pressures. TASS Explained

  6. Example Partners in Sport Government Sports Governing Bodies Education Strategic Partners

  7. SportsAid Athletes Xavier Mohammed Age: 16 Region: London Sport: Swimming - Sprint Silver Medal at the FINA WORLD Youth Championships Rio de Janeiro, Brasil August 2006 Laura Collett Age: 17 Region: Gloucestershire Sport: Equestrian Junior European Champion – Necarne, England September 2006

  8. Why SportsAid? • Strong values of youth, potential, aspiration and performance – these have broad public appeal • Relevance to 2012 Olympic & Paralympic decision for London • Low risk, ie charitable, multisport, next generation, educational, British • Proven track record of impact, lead agency for emerging talent • Work with credible partners in sector • Flexibility to focus on certain age-groups, sports and geography • National reach with regional angle • Link to SportsAid alumni • Ability to start tomorrow

  9. How do our recipients spend their SportsAid Grant? a - Equipment 450 400 b - Food 350 c - Physiotherapy 300 d - Coaching 250 Number of recipients 200 e - Membership 150 f - Comp fees 100 50 g - Travel 0 h - Accomm Options i - other Inspiration • On average, recipients spend c£5,000 a year on their chosen sport. • Recipients spend on average nearly 19 hrs travelling over 574 miles per month to train. • They also spend another 13 ½ hrs travelling over 503 miles per month to compete.

  10. Managing Challenges • Over 91% of our young talented athletes would welcome a guide to help them and their parents to plan and manage their lives and decisions. • All of them are prepared to be part of SportsAid activities such as attend award cheque presentations, participate in sporting activities to display their sport or attend fundraising lunch/dinner to for Q&A’s.

  11. Young Athlete World Athlete Bursaries Specialist support, ie, tailored services Scientists Physios Coach Medics Education Athlete Family Peers Lifestyle NGB Squads Medical Insurance Volunteer PD First cash and recognition into Core Team Institutes Facilities Prof Development

  12. Inspiration • Of the 17 GB Gold Medallists at the Athens Olympiad, SportsAid funded 15 during their development and of Team GB, SportsAid funded just over 50%. • If SportsAid was a country, it would have come 6th in the Medal Table at the 2006 Commonwealth Games in Melbourne. • At the recent Australian Youth Olympic Festival, 39 athletes were supported by SportsAid, of which 16 received no other funding other than that received through SportsAid. Testimony: “SportsAid were a lifeline of funding for every day expenses and those costly competitions. Their support was crucial to my own success.” [James Hickman Five Time World Champion Swimmer] “I received the first of my SportsAid grants as a junior in 1987. Quite simply, without money I would have remained an aspiring young sportsman, but with it I became a World and Olympic Champion. That’s how much SportsAid means to me.” [Sir Matthew Pinsent – Four-time Olympic Gold Medallist] “Lottery money has given British sport a fantastic boost, but it can’t do everything. That’s why the work of SportsAid is so important. If you are young, ambitious and just beginning to experience success, SportsAid is where you go for help.” [Sir Steve Redgrave – Five-time Olympic Gold Medallist]

  13. Team • Knowing where you fit • Playing your part • Focus • Taking responsibility • Common purpose • Clear communication

  14. Avoid confusion…………….. ensuring proven connections utilised Maintain consistency……….. for key stakeholders in talent pathway Provide clarity……………….. for NGB’s, athletes and funding agents Ensure impact………………. helping the right athlete at the right time Take a lead…………………. for other such interested organisations/parties Drive momentum…………… an annual “Class of..” feel for emerging talent Develop a legacy…………… of talented human capital in sport With SportsAid

  15. Case Studies Regional solution for CSP – Key deliverable of ‘Ready for Winners’ partnership Regional Talented Athlete Scheme - £500 awards to regional young talent Local businesses to contribute to the scheme Athletes identified and awards distributed by SportsAid • Relationship Development • Olympic Dreams Exhibition • 14 SportsAid athletes • 5 cities • To Leverage London 2012 • Bid Partnership • 3,000 business contacts • invited • £300,000 media value • Point of Sales Promotion • SportsAid beneficiary • Cause Related Marketing • Programme • - On-pack promotion • - production of recipe books • supported by • Olympic champions • Over £3m media value

  16. Relevant Examples • Community Cohesion & Pride (to celebrate icons): • Local Newspaper Week • Regional Exhibition Roadshow • Local funding stays local • Disability Sport: • new partnership with Deloitte; new funding • collaboration with BPA & DSE and others • Disability Carer Fund • Environment and “Green Games”: • Cartridge recycle initiative to help emerging talent - TWISE • Cultural Legacy: • Collaboration with International Sports Artist of the Year

  17. Challenge • Shift philosophy – actually bring values of sport to life • Begin legacy now and see as positive thing – help create tomorrow’s heroes • No more “Tinkerbelle Theory” • Get away from only fiscal issues into quality issues • Celebrate competition • Adapt

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