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STRATEGIC PLANNING By: Dr. Magdy M. Hussein

VW. STRATEGIC PLANNING By: Dr. Magdy M. Hussein. Strategy . "Strategy is the direction and scope of an organization over the long-term : which achieves advantage for the organization through its: 1- configuration of resources within a challenging environment ,

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STRATEGIC PLANNING By: Dr. Magdy M. Hussein

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  1. VW STRATEGIC PLANNING By: Dr. Magdy M. Hussein

  2. Strategy "Strategy is the directionand scope of an organization over the long-term: which achieves advantage for the organization through its: 1- configuration of resourceswithin a challenging environment, 2- to meet the needs of markets and 3- to fulfill stakeholder expectations". *Johnson and Scholes (Exploring Corporate Strategy)

  3. Three-Stage Process Strategy Formulation Strategy Implementation Strategy Evaluation Prentice Hall, 2001

  4. Strategy Formulation Vision & Mission Opportunities & Threats Strengths & Weaknesses Long-Term Objectives Alternative Strategies Strategy Selection Prentice Hall, 2001

  5. VW Mission StatementTo offer attractive, safe and environmentally sound vehicles which are competitive on an increasingly tough market and which set world standards in their respective classes. Toyota Mission: Statement To sustain profitable growth by providing the best customer experience and dealer support.

  6. Top 5 World’s Most Successful Cars Ever. 5. Ford Model T 16,500,000 sold cars 4. Volkswagen Beetle 21,529,464 sold cars 2. Ford - F series 25,000,000 sold cars 3. Volkswagen Golf 24,000,000 sold cars

  7. Top 5 World’s Most Successful Cars Ever. • Toyota Corolla • 35,000,000 sold cars

  8. VW history 1875-September 3rd, Ferdinand Porsche was born. 1931-Porsche drew first sketches of the Beetle. 1934-Adolf Hitler contracts Porsche to develop the Beetle 1938-Laying of the cornerstone of the VW factory 1939-Germany goes to war 1946-1785 cars were constructed mostly by hand. 1955-April, Volkswagen of America was originally formed 1963-Sept., 7 millionth Beetle produced. 1975-Last year for the "Thing". 1995-Sharan Van was introduced in Europe. 1998-Jan,Volkswagen unveil the production of the new beetle.

  9. VW history

  10. VW’s Garage VW owns the following carmakers: 1- AUDI 2- Lamborghini 3- Rolls-Royce 4- Bentley 5- SEAT 6- SKODA

  11. SWOT Analysis SWOT Analysis is a very effective way of identifying: Strengths (Country of Origin) Weaknesses (Partnership) Opportunities (EU vs. NAFTA) Threats (Merging)

  12. NOW LET US HAVE FUN 

  13. 1- What country makes this car? Israel

  14. 2- What country makes this car? China

  15. 3- What country makes this car? Sweden

  16. 4- What country makes this car? South Korea

  17. 5- What country makes this car? India

  18. 6- What country makes this car? Spain

  19. 7- What country makes this car? Russia

  20. 8- What country makes this car? Monaco

  21. 9- What country makes this car? The Netherlands

  22. 10- What country makes this car? Malaysia

  23. THE END

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