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Green River Community College Small Business Assistance Center Deanna Burnett Keener Dburnett@greenriver.edu

Green River Community College Small Business Assistance Center Deanna Burnett Keener Dburnett@greenriver.edu. Helping Businesses Thrive and Grow. Building a Better Economic Future. Economic Impact Since 2001: Businesses Helped - more than 4000 Jobs Created or Saved - over 600

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Green River Community College Small Business Assistance Center Deanna Burnett Keener Dburnett@greenriver.edu

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  1. Green River Community CollegeSmall Business Assistance CenterDeanna Burnett KeenerDburnett@greenriver.edu Helping Businesses Thrive and Grow

  2. Building a Better Economic Future Economic Impact Since 2001: • Businesses Helped - more than 4000 • Jobs Created or Saved - over 600 • Funding Acquired - more than $78,600,000

  3. Roofing Contractor’s Association of Washington Working with you to take your businesses from “Good to Great”

  4. How We Can Help Your Members Tips from Jim Collins

  5. We Work with You To • Learn the concepts of building an enduring great company • Gain the insights, tools, and practices for building a great business • Provide classes at discounted rates and free consulting

  6. Building a Better Economic Future SBAC Services: • No Cost Professional Counseling • No Cost Information & Referral Services • Low Cost Business Education

  7. About Good to Great • Enduring Business Book • 5 year study-specific period of time • 11 companies selected • Comparison companies

  8. Identification of Focus Implementing Good Practices Learning By Example 11 years of face to face work with local companies at SBAC Data compiled by 3rd party studies Growth in profits Growth in Revenues Increased skills • Fundamentals remain the same • Industry specifics can be incorporated • Services can be customized • Focus is King • Giving you tools

  9. Comparisons 1) Upjohn 2) Silo 3) Great Western 4) Warner-Lambert 5) Scott Paper 6) A&P 7) Bethlehem Steel 8) R.J. Reynolds 9) Addressograph 10) Eckerd 11) Bank of America GTG Companies & Comparisons GTG Companies 1) Abbot 2) Circuit City 3) Fannie Mae 4) Gillette 5) Kimberly-Clark 6) Kroger 7) Nucor 8) Philip Morris 9) Pitney Bowes 10) Walgreens 11) Wells Fargo

  10. The Findings • Level 5 Leadership • First Who . . . Then What • Confront the Brutal Facts • Hedgehog Concept • Culture of Discipline • Technology Accelerators • Flywheel & Doom Loop

  11. “Good is the Enemy of Great” 2008 through 2011 Proof that “Good” wasn’t enough

  12. SBAC Walks You through • Best Practices-one on one, Classroom, Workshops, Mentors • Networked with State, Federal, and local resource providers • Bankers, Accountants, SBA, Ec Dev, Commerce, Export • We help you find the connections • We give you the tools

  13. Good to Great Definitions • Disciplined People • Level 5 Leadership – work horse rather than show horse – put company success before ego and person agenda. • First Who . . . Then What – get the right people on the bus before vision, goals, and strategies.

  14. Good to Great Definitions • Disciplined Thought • Confront the Brutal Facts – have faith in the end result, but confront brutal facts. Deal with the worms under the rocks. • Hedgehog Concept – a simple unifying governing concept that describes your focus, passion, and economic driver.

  15. How to Get There • Greenriver.edu/businesscenter • Resources-Tools • WSBDC.org Brutal Facts- Financials-learn to use them Understand them Make them work for you

  16. Confront the Brutal Facts • GTG begins with confronting brutal facts • Right decisions become evident • Truth needs to be heard • 4 Practices • Stockdale Paradox • Motivating people is a wasted effort

  17. Don’t Ignore the Brutal Facts

  18. Work Horse or Show Horse?

  19. First Who . . . Then What • Right people on, wrong people off • Who before vision and strategy • 3 practices • Debate then unify • Compensation not correlated • “Right people” are biggest asset

  20. Get the Right People on the Bus!

  21. Culture of Discipline • Self-disciplined people • Disciplined people – thought – action • Culture of discipline not “tyrant” • Fanatical adherence to Hedgehog Concept • Opportunities within three circles • “Stop doing” list

  22. Hedgehog Concept

  23. Hedgehog Concept • Understand your own three circles • Best At • Passionate About • Economic Drivers • SBAC will work with you to identify • Took 4 years to get Hedgehog Concept • Know “one big thing” and stick to it • set goals on understanding not bravado • Showed results within 2 years

  24. the fox knows many things the hedgehog, one big thing

  25. Your Mission: • Passion for Greatness • Hedgehog Concept • Breakthrough

  26. SBAC Offers SolutionsCall 253 333 4953EmailDburnett@greerniver.edu

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