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Keeping Your Equine Business a Vibrant Part of Rural America

Keeping Your Equine Business a Vibrant Part of Rural America. Kathy Anderson, PhD, University of Nebraska Chris Skelly, PhD, Michigan State University. NC Equine Business Overview. North Central Region Horse Industry Over 1 million horses 162,000 horse farms

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Keeping Your Equine Business a Vibrant Part of Rural America

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  1. Keeping Your Equine Business a Vibrant Part of Rural America Kathy Anderson, PhD, University of Nebraska Chris Skelly, PhD, Michigan State University

  2. NC Equine Business Overview • North Central Region Horse Industry • Over 1 million horses • 162,000 horse farms • Over 70% of horse owners live in rural communities of 50,000 or less • Breeding, training, boarding, etc • Spectator events – Urban settings • Race, show, etc

  3. The EBN Conference • Partnership of 4 Universities • Targeted to NCR, nationwide application • Simultaneous conferences, 4 locations • Interactive webinar • Various business related topics • Equine Business Network Facebook page • Equine Business Blog • Equine Business web page (eXtension)

  4. Purpose • Enhance rural equine businesses • Profitability • Sustainability • Develop organized business management resources • Equine Business owners & employees

  5. Purpose • Increase equine business knowledge • Exploring employment opportunities • Horse industry business development • Enhance efficiency • Increased revenue • Expand industry

  6. What we did Hosted concurrently One live speaker each location + 3 webcast Liability/Legal issues Marketing Insurance Accounting/Business structure Pre-Conference webcast Promotional 6 weeks prior to conference • Michigan State University • University of Nebraska • Iowa State University • University of Minnesota

  7. Equine Business Conference November 2012 56 views Equine Business Network December, 2012 Over 600 fans • Conducted February, 2012 • Total attendance – 130 • MI – 50 • MN – 40 • IA – 20 • NE – 20

  8. What we did Equine Business Network Facebook page Launched November, 2011 Horsebiz Blog Launched September, 2012 eXtension Resource Area HorseQuest Launched November, 2012 Road blocks Coordination Technology challenges Clientele challenges • Affordable program • Archived webcasts available • My Horse University • Round table discussions • Program Evaluation • Post- program • 6 month post-program impact survey

  9. Benefitting the Management of Horse Operations • 95% -68% of the conference participants agreed or strongly agreed the information obtained from each topic would benefit the management of their horse operation, with Equine law being the most beneficial an=117

  10. Making Changes in their business • All participants indicated they would make at least one change in their horse operations following the conference • Nearly all (95%) would make changes related to legal issues an=117

  11. What Changes are the making? an=117

  12. Increasing their knowledge • The pre-conference knowledge of conference attendees was lowest on Equine Law and Insurance with each of those having the greatest gain in knowledge (150% and 138% respectively) following the conference • However, conference participants indicated their greatest post-conference knowledge was in the areas of promotions, marketing and advertising and equine law (4.0 and 3.9). an=117 b1 (very little knowledge) to 5 (very much knowledge)

  13. New Information

  14. Number of Views for the Archived Webinars

  15. Expected Changes to Equine Businesses in One Year N = 21

  16. One-Three Year Benefits of the Equine Business Conference • 60% indicated they would have increased profitability, in part due to their enhanced understanding of how to reduce their risk of liability and improved insurance. N=21

  17. EBN Facebook Timeline Fan Photos in Timeline Photo

  18. Equine Business Network Facebook Insights October 13, 2012

  19. Q/A for Multi-State Conference

  20. EBN Informational Post

  21. EBN Promotion Day/Most Popular Post

  22. EBN Program Promotion

  23. Horsebiz Blog

  24. eXtension EBN Resource Area

  25. eXtension EBN Articles

  26. EBN Archived Webinars

  27. Upcoming EBN 2013 Program

  28. EBN Upcoming 2013 Program

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