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Objective for today : Impact of sports and entertainment marketing on the economy.

Objective for today : Impact of sports and entertainment marketing on the economy. WARM-UP. Write the objective shown above on the top of your paper. You should start writing on the 1 st sheet in the “2 nd ” section of your notebook. Ask for clarification if unsure.

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Objective for today : Impact of sports and entertainment marketing on the economy.

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  1. Objective for today: Impact of sports and entertainment marketing on the economy. WARM-UP Write the objective shown above on the top of your paper. You should start writing on the 1st sheet in the “2nd” section of your notebook. Ask for clarification if unsure. Fold your this first sheet in half, but do not take it out of the notebook. Prepare to start class with a discussion of sports and/or entertainment. Which do you think is better and give 1 reason why. (Write on index card provided)

  2. Objective for today: Impact of sports and entertainment marketing on the economy. What do I need to know? Essential Questions: What is the definition Marketing? What is the difference between a good and a service? What are the segments of “sports” and “entertainment? What is the financial contribution of sports and/or entertainment on the economic community of the United States.

  3. What is definition of marketing? “All of the ACTIVITIES in getting the product from the producer to the consumer” MARKETING

  4. “All of the ACTIVITIES in getting the product from the producer to the consumer” ACTIVITIES • Developing • Promoting • Pricing • Distributing

  5. Include both ________and__________ Services Goods Intangible Tangible Products

  6. Sports & Entertainment • Involves the use of ______________ to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers. Marketing Sports Entertainment

  7. Generates an average of $350 billion in annual revenue. • Over 35 million people visit Walt Disney World each year. • The Titanic, the movie, grossed almost $1 billion in global ticket sales. Economic Impact From 2011 CIAA IMPACT OF SPORTS AND ENTERTAINMENT ON THE ECONOMY

  8. $2,400 - $23,730 for a game ticket • $55 for a parking space a mile away or $550-$990 for a closer space. • $1,198 for a 2 night stay at the Motel 8 Approximately 111 million people watched the 2011 Super Bowl. 103, 219 people attended the 2011 Super Bowl. Super Bowl 2011 in Texas

  9. WARM-UP Right Side The involvement of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers is known as: What entertainment industry segment is represented by PS2, X-Box, and Nintendo Game Cube? The Tampa Bay Buccaneers, Carolina Hurricanes, and Boston Celtics are examples of which division of sports marketing? CDs are known as: In the Sports Marketing Industry explain how Duke and the Carolina Panthers are alike and different. • Left Side • Answer: • 1. • 2. • 3. • 4. • 5.

  10. STUDENT ACTIVITY Segments of Sports & Entertainment Industry/Examples of Goods & Services Directions: Select 3 of the segments you’ve learned about today and place in large circles to the left. Next provide six goods and/or services that would be needed in that segment. For example: Camps – sleeping bags, coolers, etc.

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