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Bryn Mawr Brew & Chew

Bryn Mawr Brew & Chew. Presenters: Lori Jamolawicz, Tom O’Brien, Sonali Parikh, Ryan Rew. 870 West Lancaster Ave. Bryn Mawr, PA 19010. Overview. Market Analysis Core Competencies Products and Services Operations Strategy Quality Management Demand Management Pricing. Mission Statement.

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Bryn Mawr Brew & Chew

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  1. Bryn Mawr Brew & Chew Presenters: Lori Jamolawicz, Tom O’Brien, Sonali Parikh, Ryan Rew 870 West Lancaster Ave. Bryn Mawr, PA 19010

  2. Overview • Market Analysis • Core Competencies • Products and Services • Operations Strategy • Quality Management • Demand Management • Pricing

  3. Mission Statement To provide the community with a casual and fun place to meet up by delivering the highest quality in food and events. Bryn Mawr Brew & Chew aims to encourage shared interests and experiences in the company of others.

  4. Environmental Scanning

  5. Market Analysis- Segments

  6. Target Market

  7. Market Needs Assessment

  8. Core Competencies

  9. Competitive Priorities • Differentiation • Coffee & Tea House • Evening Events • Unique • Quality • Eclectic Variety

  10. Products & Services • Beverages • Coffees: Lattes, Espressos, Cappuccinos • Tea • Hot Chocolate • Fresh Orange Juice • Bakery Items • Pound Cakes • Muffins

  11. Products & Services • Food Items • Paninis • Salads • Soups • Services • Bands • Room for Expansion

  12. Products & Services

  13. Operations Strategy • Assemble-to-Order • Coffee • Teas • Hot Chocolate • Make-to-Order • Paninis • Salads

  14. Supplier Relationship • Location: Close Proximity • Lancaster Avenue • Main Line • Criteria • Fair Trade • Sustainable • Organic • Chosen Suppliers

  15. Quality Management • Total Quality Management • Foundation: Fair trade, organic • Supplier certification • Organization • Lean Ordering System • Customization allows for supplier flexibility • Donating leftovers leaves no holding cost • Queue Management

  16. Quality Control- Inputs • Food Provider Visits • Meet workers • Understand process • Concern for environment • Inspection

  17. Quality Control- Inventory • Labelled with expiration date • Proper Storage • Airtight containers • Refrigerator • Glass display case • Trained Staff • Sanitation • Friendly and helpful

  18. Contribution to TQM • Focus is customer • Involved employees • Use feedback

  19. Our Suppliers • Goal is the least amount of suppliers with the most variety • The Lancaster Farm Fresh Cooperative • Produce, Meat, Dairy, Pantry Items • The Philly Fair Trade Roasters • Coffee, Tea • Main Line Bakery • Muffins, Breads, Cakes

  20. Delivery Logistics • Lancaster Farm Fresh Cooperative • $100 Minimum

  21. Delivery Logistics • Philly Fair Trade Roasters • 3 Business Days • Free Shipping on orders > $50 • Main Line Bakery • 3 Business Days • Free Shipping on orders > $75

  22. The Weekly Order • Thursday: based on supplier capabilities • Shipping cost savings • FIFO policy

  23. Inventory Management

  24. Single Period Model • Keeps an eye on spoilage • Seasonal items and varying demand • Review demand on a week-to-week basis makes us more agile

  25. Expected Demand • Weekly Customers • At least 35% college students eat off campus weekly • Assumed market share of 8% • 385 Customers/Week

  26. Expected Demand • Product Demand Breakdown • 100% customers will purchase a beverage • 40% bakery items: morning hours • 30% food items: lunch/evening hours

  27. Fixed & Startup Costs • Kitchen Appliances • Storage Equipment • Counter-Top Equipment • Coffee Appliances • Technological Costs • Sound System • Employee Training • Marketing Expenses • Legal & Licensing Expenses • Insurance & Rent

  28. Monthly Variable Costs • Coffee Inventory • Produce Inventory • Bakery Inventory • Supplies • Inspection & Spoilage Costs • Variable Holding Costs • Utilities

  29. Thank You! Questions? Bryn Mawr Brew & Chew

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