Bucharest, 20 January 2010

1. EU Strategy for the Danube: a new challenge in thecontext of the territorial cohesion in the SEE Bucharest, 20 January 2010 SEE Joint Technical Secretariat

2. Danube area…

3. …the SEE area

4. The financial instruments ERDF 228 MEuro IPA 3.337.268 (yearly) ENPI 1.000.000

5. The Programme budget ERDF Total % IPA 2nd CfP Nat. Pub. Contr. P1. Facilitation of innovation and entrepreneurship 4,333,383.80 EUR P2. Protection and improvement of the environment P3. Improvement of the accessibility P4. Development of transnational synergies for sustainable growth areas 228,576,645.00 EUR

6. Results of the 1st Call for proposals

7. The “Danube” projects

8. The failures: lack of transnationality Umbrella project – collection of partners from different countries with hardly related problems / activities into a partnership under vague objectives; Inventing a problem - that is not really relevant on transnational level, but based on local needs of PPs forming a partnership

9. The failures: missing objectives Proposal narrowly focused with little impact on SEE area • solving the problems of a fish species in Danube(there are other programmes) • International cultural festival (not promotion of use of cultural values for development) Pure research and technology development- without clear links to other actors (public administration /industry) • more concrete, tangible results expected!

10. The failures: poor planning Unclear problemdefinition; Poorly defined / articulated objectives (SMART); Lack of coherence- problems – objectives – activities– outputs / results (LOGFRAME); Inconsistentbunch ofWPs; General descriptions - poor definitions, missing concrete indicators / measurements; Unrealistic objectives, activities, outputs, results (20% increase of employment, etc.) Outputs and Results confused Limited next steps planning

11. Communicating about EUSDR in the framework of the SEE Programme

12. We can have less application failures if we: • communicate better! • communicate sooner (than later)! • communicate in a balanced manner! = need for a pro-active approach !

13. SEE – complex and diverse area • SEE Programme - complex and diverseinstrument • aims to improve cohesion, stability and competitiveness of the region. • helps to promote better integration between the Member States, candidate and potential candidate countries and neighbouring countries • supports projects which are covering the whole area but also which are aimed to develop specific sub-areas as Black Sea, Adriatic, Aegean, Charpatian, Danubian, • provides a suitable framework to take to a practical level the political cooperation that has been achieved so far among the Danube countries and to explore new opportunities to promote cooperation among countries in the region = complex and diverse communication!!!

14. EUSDR: important topic – adding to what already is an extremely interesting and varied programme • How can the SEE Programme be involved? • How does EUSDR reflect upon the current / the future projects? • What kind of input would be useful? • What type of information is needed for a start? • How to connect the right stakeholders and communicate towards /with them? • What lessons can be learnt from the SEE programme / projects management for the Danube Strategy?

15. SEE pro-active approach: “prepare the ground” for the strategy : • Awareness-building and information: raising awareness of the Danube Strategy among the beneficiaries, potential beneficiaries, other stakeholders. • Identifying relevant projects, in order to show the added-value of SEE cooperation projects for the regional development of the Danube area.

16. Some communication challenges • Inform about the strategy (timely, correctly); • Provide balanced information: the SEE Programme is not only about the Danube – on the other hand it is in a special position, as it does cover almost the entire EUSDR area (Germany to be included within the 20% flexibility rule); • Integrate some elements related to the strategy in future programme communication; • Involve the current projects on Danube: project results and achievements of cooperation • Attract potential projects that are in line with the Strategy to apply in our Programme (without prejudicing projects on other topics);

17. The existing projects • Highlight their added-value for the regional development of the Danube area • Cooperating with each-other – joint events, joint actions for a more powerful impact / the bigger picture

18. Some examples of planned project actions • WANDA – River shows in ports of the participating countries; • NEWADA – Danube Information Services Conference • DATOURWAY - Transnational conference: Big River and Network building • Donauregionen - website featuring  a  GIS  server   Module: enables presentation of  GIS  data and supports elaboration of geographic  analysis

19. The future / potential projects • Inform about the Strategy at our events (Annual event, Lead Applicant seminars, Lead Partner seminars etc.) • Encourage projects related to the Strategy to apply to our programme (in line with the characteristics of the future calls)

20. Connecting (with) the stakeholders • Cooperation between the programmes / projects involved in the strategy (common events, exchange of experience) • Addressing relevant thematic issues in a cooperation context and facilitating the exchange of information

21. THANK YOU! Lelia Rotaru Communications Manager South East Europe Transnational Cooperation Programme Joint Technical Secretariat E-mail: rotaru@southeast-europe.net; jts@southeast-europe.net www.southeast-europe.net