1 / 27

MARCH 2014

MARCH 2014. AGENDA. COMPANY UPDATES. MARKETING. Welcome New Team Members Deal Process Update Dues Increase Update. Preview of Up Grade and Referral ETS hitting in March March and April Advertising Preview of Purl Direct Mail hitting in March Pottery Barn update-relationship

izzy
Télécharger la présentation

MARCH 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MARCH 2014

  2. AGENDA COMPANY UPDATES MARKETING Welcome New Team Members Deal Process Update Dues Increase Update • Preview of Up Grade and Referral ETS hitting in March • March and April Advertising • Preview of Purl Direct Mail hitting in March • Pottery Barn update-relationship • Resources-Reminder on Access and Materials • Augie’s Quest Updates SALES UPDATE AND FEBRUARY FINISH • 100% Club winners • February Winners • February Budget • March pricing, promotions, etc. • New Member Service Calls–Omni Hotel and Resort Referral Offer • Upgrade Promotion runs through March 31

  3. WELCOME NEW TEAM MEMBERS

  4. COMPANY UPDATES

  5. FEBRUARY SALES & ATTRITION RESULTS

  6. FEBRUARY 2014 HIGHLIGHTS SALES ATTRITION

  7. FEBRUARY 100% CLUB

  8. 100% CLUB WINNERS CIRCLE – FEBRUARY 2014 UNITS, DUES, & I-FEES Karen Goodwin – BCSF Frank Pezzullo – BCSF Cameron Gill – BCM Ashley Milbridge – BCM Lili Fader – BCM Tori Seixas – BCSFT Daniel Asher – BCSFT

  9. FEBRUARY LEADERBOARD

  10. FEBRUARY LEADERBOARD | TOP 5: TOTAL I-FEES 5th Place: Writing $7,620 for a $200 Bonus Frank Pezzullo 4th Place: Writing $7,650 for a $400 Bonus Karen Goodwin 3rd Place: Writing $8,300 for a $600 Bonus Tori Seixas 2nd Place: Writing $9,401 for a $800 Bonus Ashley Milbridge 1st Place:Writing $10,747for a $1,000 Bonus Cameron Gill

  11. FEBRUARY LEADERBOARD | TOP 5: TOTAL DUES 5th Place: Writing $5,880 for a $200 Bonus Luke Gillard 4th Place: Writing $6,808 for a $400 Bonus Alison Dotters 3rd Place: Writing $6,985 for a $600 Bonus Cameron Gill 2nd Place: Writing $7,230 for a $800 Bonus Frank Pezzullo 1st Place:Writing $7,723for a $1,000 Bonus Karen Goodwin

  12. MARCH BUDGET

  13. MARCH BUDGET SALES ATTRITION

  14. MARCH TRAFFIC DRIVERS/PRICING/PROMOTION HIGHLIGHTS 

  15. MARCH REFERRAL PROMOTION REFER A FRIEND AND GET YOUR GETAWAY TODAY! Happiness is in the air this March, and what better way to celebrate love than sharing your Bay Club experience and lifestyle with a friend? This March, refer your friends to the Bay Club and when your friends become a new member, at the Executive Club or Club West level, we will give you a two-night getaway at the Omni Hotel or Resort* of your choice.  What's more, when your friend becomes a new member at the Executive Club or Club West level, he or she will also receive a two-night stay at any Omni Hotel or Resort property. (A $1000 Value!)

  16. MARCH UPGRADE OFFER Began February 15th! Desk Top signs & in club signs should be at your clubs. Great way to help grow our dues line and earn extra commission! MARCH UPGRADE OFFER Upgrade your membership and receive a $125 Lifestyle Gift Card! (Cannot be applied to I-fee or dues! Gift card expires in90 days!) - $250 Upgrade fee plus pay the difference in dues. - The $125 Gift card comes off of MD and Club I-fees. So $125 and difference in dues go into MD commission buckets!

  17. MARCH UPGRADE OFFER CWP UPGRADE OFFER a. If holding a membership less than one year member must pay the full I-fee to upgrade and will receive the $125 Lifestyle Gift Card b. If a member is holding a membership of over 1 year and wants to upgrade to CWP, he or she will receive 50% off the difference in rack rate of what they currently hold and either the individual, couple or family CWP membership rack rate c. If a member is holding a CWP membership for less than a year and wants to upgrade to a Couple or Family CWP, he or she must pay the difference in the I-fee of what they originally paid and CWP category they are upgrading into EX: CWP Ind. Paid $2400. Upgrade to CWP Couple $3000 –they pay difference of $600 and difference in dues! d. If a member is holding a CWP category membership for over a year and wants to upgrade to Couple or Family CWP, then he or she will pay an upgrade fee of $250 and difference in dues WEB SITE OFFER: Take a Tour and Receive a Three-Day Guest Pass (First time close-Cash in your 3 day pass for $100 off I-fee! Does not apply to CWP memberships) Enjoy a club tour and receive a complimentary thee-day guest pass as our gift to you. Click here to contact a club representative and you could be enjoying a club by the weekend! First-time visitors only; must be 18 years or older and a local resident. Pass must be activated by March 29, 2014. Offer ends March 31, 2014.

  18. MARCH UPGRADE OFFER DIRECT MAIL COMMUNICATION- MARCH 7 PURL DROP Next week drops our March Direct Mail piece going to approximately 80,000 homes. Marin and San Diego will have a 7 mile radius from the club, South Bay Clubs will have a 5 mile radius, and the San Francisco Clubs will have a 2 miles radius. This radius should optimize performance for all regions. Also with this drop we have cut out any poorly performing mosaic profiles, which should create more qualified responses. Marketing will review what the piece looks like.  All regions have a "3-day pass offer”. Tour offer: Come in take a tour receive a 3 day pass. Offer ends March 29! ALUMNI PRICING REMAINS IN EFFECT: SAVE UP TO 75% OFF ENROLLMENT FEE! Special Note: -Alumni/ reacts must join at full promotional I-fee on the Executive or CW membership levels in order to receive the two-night getaway at the Omni Hotel or Resort! -Or if they take the discounted Alumni I-fee they must sign a 12 month commitment membership!

  19. MARCH UPGRADE OFFER FAMILY ADD-ONS/COLLEGE ADD ONS – WILL BE ADDED TO THE MASTER PRICE SHEET Family/College Add-ons     Family add-on 21-24 years of age      $250    $30 / Month Family add-on 25-29 years of age      $250    $60 / Month ET TRAFFIC DRIVERS: 1.  Referral & Upgrade ET Hitting March 6 and March 12-to kick drive March into high gear 2.  Closeout offer ET Hitting March 25 to create a Big push the last 7 days of the month!

  20. MARKETING

  21. ADVERTISING & ANALYTICS KCBS & KLLC Radio DIRECT MAIL DIGITAL DISPLAY SEARCH KLLC Radio | March 3–28 KCBS Radio | March 10–28 PURL drops March 7 | single & familyOffer, Complimentary 3-day pass Trade Desk and Pandora Google Bing/Yahoo

  22. POTTERY BARN UPDATE

  23. SUMMER CAMPS

  24. ET CALENDAR

  25. MARKETING RESOURCES Fliers Membership forms Rate Sheets Wine Club Summer Camps Michael Phelps Pilates Prime BreakAway Map PowerPoint Templates WAC Files

  26. AUGIE’S QUEST UPDATE Los Gatos Campus: $19,779.21 SF Campus: $18,501 San Diego Campus: $11,224.5 Redwood Shores Campus: $9,166.3 Marin Campus: $8298.25 Silicon Valley Campus: $8251.10 With ourcorporatedonation of $10K, wehave a total of $85,220.36

  27. THANK YOU

More Related