Presentation Transcript

1. Diederik Doorenbos VP Sales & Marketing, EMEA
2. Business updates Opportunity RenewalLaunch Plan – the theory Body Galvanic launch - results Trends, data, “the R² Opportunity” Exclusive scientific video presentation Opportunity Renewal Launch Plan 2012-2013 Survey
3. Truman welcome video
4. Business update
5. $5 BILLION $2 BILLION COMMISSIONS REVENUE
6. ® A SUPER-CLASS of ANTI-AGING PRODUCTS $1 BILLION+ BRAND
7. OUR GOAL 2010 2011 2014 2012 2013 2016 2017 2018 2019 2015 $5 BILLION 1,000 TE $2 BILLION 2,500 Million Dollar Lifetime Earners
8. Financial results & 5Y CAGR 5Y CAGR: 19,1%
9. EMEA Q1 2012 KPI, 3-month Average YoY % Change
10. EMEA Q1 2012 KPI, 3-month Average YoY % Change
11. 2015100 mill € commission AND 7,000 Execs GO DOUBLE 201050 mill € commission AND 4,000 Execs
12. EMEA CONVENTION Business update

13. Kick-Off 2012 “in a box”

    Event team – September 1st
14. Nu Generation EMEA 2012 Convention 25 to 27 October Budapest HungExpo An event not to be missed...
15. Goal: exceed5,000EMEA participants
16. We have a great line-up of speakers ready for you Paul Alan Cox, Ph.D. Director of the Institute for Ethnomedicine Joseph Y. Chang, Ph.D. Chief Scientific Officer and Executive Vice President, Product Development Truman Hunt President, Chief Executive Officer Daniel R. Chard President-Global Sales and Operations Steven J. Lund Vice Chairman of the Board, Executive Director of Nourish the Children Sandie N. Tillotson Senior Vice President
17. Early Bird … … ends July 31
18. Convention specials … free ticket *Loi & Execcannotgracethemonthafter * If a tie – Highest GSV in September counts Between May and September: 1. Sponsor 5x or more new LOI*s = 1 free entrance ticket & Top five performers* will get a personal meeting with corporate member (VP, President) 2. Build your Team and grow you G1/G2 Executives Grow by 2x Execs* or more = 1 free entrance ticket & Top five performers will get a personal meeting with an Executive committee member
19. OPPORTUNITY RENEWAL LAUNCH PLAN – the theory
20. Leadership “The task of the leader is to get peoplefromwherethey are … … towherethey have not been.” Henry Kissenger
21. … the destination … what is Nu Skin’skeydestination?
22. Or itcould even beregarded as … country pre-marketing …
23. The same tools, different results …
24. … maximisingyour opportunitygrowingfaster Proven strategy, focusing on Business & Opportunity Longterm planning Predictable “Business Rhythm” Communication and training platform Aligningaround common goals “onevoice” Story doesn’t change, it’s enhanced First EMEA resultspromising Planning successtogether
25. Opportunity Renewal Cycle Strategy For Revenue Growth Each new opportunity cycle will set higher benchmark 2010 2015 2020
26. Global Launch Best Practices Excitement is in anticipation LTO’s do not affect the duplication model Allow time between LTO’s for market to digest product It’s allabout the activitybeforeandafter the LTO Consistency LTO = limited time offer
27. Actives RMV Optimal Market Launch Behavior Phases The LTO spike in Rate of Monthly Volume is primarily due to a surge in sponsored LOIs. This results in growth in actives over subsequent phases 3 and 4. Business Building Alignment & Global Convention Market LTO Post-Launch Actives RMV Actives RMV Ideally, RMV returns to a higher level than pre-launch phase
28. Key objectives of 5 stage launch plan Increase in Sponsoring Rate Lapse Rate low due to building confidence in the market MoM sequential increase in actives Increase in LOIs and Executives & remainder of the sales growth path
29. BODY GALVANIC LAUNCH the RESULTS
30. … different … WORKS!
31. …records are there to be broken € 3,714K $ 4,903K € 1,919K € 1,073K € 769K 2010 2011 2012 $5M Excl. VAT
32. …records are there to be broken 14,443 1155 AT RO BE CH CZ DK NO FR DE HU RU SA SE UK Other
33. EMEA ageLoc Body GalvanicResults France 881.738 € Germany 621.863 € Norway 432.647 € Russia 307,254 € Hungary 303.397 € EMEA 3.714.137 € West/Central 1.909.767 € North 813.126 € East 526.622 € Russia 307,254 € order size EMEA 2,00 West/Central 2,29 North 1,99 East 1,54 Russia 1,86 France 2,63 Germany 2,04 Norway 2,17 Russia 1,86 Hungary 1,55
34. Trial Rate – EU Regional
35. Trial Rate – EU Markets
36. LOI’s Europe and Russia 38
37. 3R’s – Key Business Drivers
38. 3R’s – Key Business Drivers LOI’s
39. 19% 30% 31% 22% 20% 33%
40. 27% 72% 41% 47% 61% 64%
41. TRENDS, DATA, “THE R² OPPORTUNITY”
42. Video how you age …
43. How youage is yourdecisionHow you take care of your body todaydecides how you live tomorrow We’ll show you how the challenges of our modern day life and demographic situation in Europe is our Opportunity. Fact Figures Every day we are exposed to pollutants People are looking for plain solutions to help them through the day, prevent illness, and enhance their quality of life People do not rely on regular medicines or OTC We grow older Work longer Toxins clog up into our body, even if you live healthy…
44. “Live long and prosper!”
45. Many toxic chemicals in umbilical-cord of European infants. Greenpeace U.K. study 2005 148 toxic chemicals in the blood of broad cross section of Americans. Center for Disease Control and Prevention Agriculture releases nearly 4.5 kg of pesticides per person in the food supply each year Blood of three generations of women in 12 European countries. Largest number of chemicals found in grandmothers. Next-highest level, among their grandchildren, 12 to 28 collected 59 different toxic chemicals. World Wildlife Fund National Survey on Family Growth: rates of infertility raise for -25y women. A spike scientists attribute, at least in part, to routine exposure to toxic chemicals. Center for Disease Control and Prevention 75% of most cancers are caused by environmental and lifestyle factors. British Medical Journal
46. Even if you live healthy you consume substances toxic to the body Small scale exposures that occur day after day contribute to the build up of toxins in our bodies. additives, preservatives and food colorings products containing caffeine [coffee, tea, cola, chocolate], first hand and second hand smoke, carbon dioxide, carbon monoxide, alcohol prescription medications [are chemicals, not food], OTC medications [contain additives, preservatives, binders, fillers], Etc. J. Krohn, MD, MPH, C.HOM Los Alamos New, Mexico US 2000 | Environmental Working Group
47. Why do we need to detoxifyevery day? Every day we are exposed to toxins in our environment Every day our body eliminatestoxins naturally, butstores the excess It is imperative that the body adequately eliminate toxins Overload of toxins accumulate anywhere in the body Potentially leading to inflammation “Bodies detoxify naturally every day, which allows people to stay balanced. For many others their bodies can become overloaded, manifesting illnesses.” J. Krohn, MD, MPH, C.HOM Los Alamos New, Mexico US 2000 Baker, S. MD (2003). Detoxification and Healing. Toronto.
48. A mega-trend for the coming years:The quest to reduce the risk for chronic disease and keep strong as long as possible. As people are working longer into retirement, there is a greater need for products geared towards vitality and health in the senior workforce. “At the moment energy drinks are marketed towards youth, but they will become more about getting people through the day at an older age.” “Looking to the future of energy drinks, people are becoming more concerned about health and wellness and look for natural ingredients, or organic variants.” “Nutritional supplements are popular with Adolescents for more energy and for better health and reduce risk on health”. Source: Mintel. Richard Cope Principal Trends Analyst 2011.
49. The fascinating side of body purification and energy is our opportunity Main reasons to purify Health condition Diet compensation Risk reduction Illness treatment Health maintenance Fashionable thing to do The pressure to succeed is a strong motivator: young adults want to perform, seniorcitizens want to keep up, all want to prevent health risks. The appeal of a natural purification motivates consumers to switch from standard OTC (Chemicals) to non-toxic options The idea of preventing chronic diseases attracts people
50. NO Energy, NO Cleansing Clogged up organs make it harder to absorb enough nutrients to provide energy The body and cells need energy to cleanse But also to function If not enough energy left the detoxification processes halts 70% of our energy is used to digest and to eliminate waste. Jensen B. Cleansing through body management. Sandra Hillawi AMH CT MT ET, Jensen B. Cleansing through body management.
51. 85% of consumers are concerned about their energy and stamina levels. Datamonitor: Global Consumer Fatigue Report. April 2009 Major change in ability to concentrate are experienced between the ages of 35 to 80. Datamonitor: Global Consumer Fatigue Report. April 2009 As we age, sexual desire declines ~66% in women and ~36% in men. Datamonitor: Global Consumer Fatigue Report. April 2009
52. The demographic future of EuropeFrom challenge to opportunity Over-65 Population Will Double by 2050 Kinsella, Kevin and Wan He. U.S. Census Bureau and National Institute on Aging. International Population Reports. An Aging World: 2008, U.S. Government Printing Office, Washington, DC. 2009.
53. Life expectancy has risen and will continue to increase. People want to anticipate. + 8 years 1960  2006 + 5 years 2006  2050 Today 3% of the European population are very old. By 2050, 10% of population will have at least 80+. An age when their health situation can often be delicate.
54. The economic aspect of purification and nutritional supplements Tired and overworked consumers spendeuros to remain healthy and energetic People are embracing supplements as an affordable option to stay healthy and prevent diseases Healthcare costs keep rising Citizens takecontrol of their health Expensive medical care make people focus on preventing falling sick The elderly are the heaviest consumers, with more buying power Sources: Euromonitor international. Consumer health, trends and prospects 2011. And ‘One way to help your body heal is through detoxification.’ Barbara Griffin, NMD, CNC
55. Sales opportunities as the world rushes to embrace the health and wellness trend Source: Euromonitor international. Consumer health, trends and prospects 2011.
56. How you take care of your body todaydecides how you live tomorrow HOW YOU AGE IS YOURDECISION
57. AgeLoc – THE SCIENCE Mark Bartlett
58. Video
59. OPPORTUNITY RENEWAL Launch Plan 2012-2013
60. October LTO ageLOC R² pack ageLOC R² Price excl. VAT: 375€ 5% (ADR/Web) discount PSV: 500 Pack of 5 Convention pick-up only for NO, CH, TR, IC & FI
61. Opportunity RenewalLaunch Excitement & alignment phase Business building phase 2012 2013 On demand On demand R² Full Market release “Distributor organised big events” Meetings Meetings TE trip Goal alignment Recommended Meetings 3-10 Oct Convention LTO 15-19 Oct LTO open for all
62. RoadmaptoSuccess– ride the Opportunity Waves Full market release 2012 2013 Paid as Ruby / Blue Diamond trip September 2013 Paid as Ruby trip March 2013
63. GET REWARDED BY THE OPPORTUNITY! RUBY+LEADERSHIP BONUS Become an Executive by 1st October 2012, personally sell or sell in your Circle Group 6 “October Limited Time Offer” Kit €250
64. GET REWARDED BY THE OPPORTUNITY! €375 €750 RUBY+LEADERSHIP BONUS 6 10 6 6 6 6 10 10 10 10 6
65. ?
66. Or…
67. Planning success … can we do better? PV actives: 66,745 Trial rate: 10% # Kits: 14,443 Turnover: 3,714,137 € PV actives: 75,000 Trial rate: 15% Executives: 4,700 # Kits: 20,000 Turnover: 7,500,000 € PV actives: 75,000 Trial rate: 15% Executives:4,700 # Kits:20,000 Turnover: 7,500,000 €
68. … Resultingin – New records !! November 2012 € ?? “Plan your opportunity renewal” ageLoc R² Limited Time Offer Nr of R² Kits Nr of new Exec’s
69. … whatwillbeyour share? 47% 29.000 R² € 10,875K ? # of Execs? # of R² Kits? 20.000 R² € 7,500K
70. 2015100mill € commission AND 7,000 Execs GO DOUBLE 201050 mill € commission AND 4,000 Execs
71. … enjoy the ride … RENEWED And RECHARGED