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BAY STREET EMERYVILLE March 2013. BAY STREET EMERYVILLE. BAY STREET EMERYVILLE. Bay Street is a 400,000 sq. ft. mixed use shopping center featuring Apple, West Elm, J.Crew , Van’s, Sephora, LUSH , G By Guess, Barnes & Noble and anchored by a 16 screen Century Theatre with 1 IMAX.
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BAY STREET EMERYVILLE March 2013
BAY STREET EMERYVILLE Bay Street is a 400,000 sq. ft. mixed use shopping center featuring Apple, West Elm, J.Crew, Van’s, Sephora, LUSH, G By Guess, Barnes & Noble and anchored by a 16 screen Century Theatre with 1 IMAX.
BAY STREET EMERYVILLE The project includes 379 high-end apartments and townhouses, with separate dedicated parking.
BAY STREET EMERYVILLE Bay Street Emeryville is the East Bay’s premiere open air, mixed use, shopping and entertainment destination serving Berkeley, Oakland Hills and other affluent East Bay communities.
BAY STREET EMERYVILLE Fashionable retailers combined with delicious restaurants, weekend concerts and street performers create an active nightlife and popular downtown alternative. Bay Street Emeryville contributes almost 24% of the City of Emeryville’s total sales tax revenue.
GREEN INITIATIVES Green Certification • First certified green shopping center in California • Water conservation • Solid waste reduction • Energy conservation • Pollution prevention
Targeted customer market Generation Y, families, tech savvy, trendy/urban focused female with 75,000+ annual income. Vision statement for the asset The East Bay’s urban destination for shopping, events, live music, trends and technology. Strategy Increase active social media community targeting gen Y audience. Host community partnerships and local music events increasing foot traffic and sales. • MARKETING & ACTIVATION
EUSD Housing Survey March 2013
SURVEY OVERVIEW This teacher housing survey was created using the set of survey questions used by both Santa Clara Unified School District and San Mateo Community College District to create teacher housing communities. The questions were adapted for EUSD on February 13, 2013 from alist of questions approved by Dr. Debbra Lindo of Emery Unified School District. The survey link was distributed to 95 EUSD Employees by EUSD, of which 22 had responded by the closing date. Two reminder emails were sent out to all EUSD employees by EUSD staff during the two week survey period. The following pages are a summary of the survey results. • Open Date: February 25, 2013 • Close Date: March 11, 2013
SURVEY RESULTS Selected ‘other’ text answers: • I need to be close to my child’s school. • I own my home and love where I live. • I already live in Emeryville / I live close already
I would love to live in rental housing devoted to EUSD employees!! • The money that I can save, will afford me opportunities to pursue other degrees while I’m working. • I would love to own my own home in the near future, so renting a below market unit would be nice if it has the option to buy. • Any way to save money is a plus. I find EUSD to be a very well characteristic staff and wouldn't mind living next to work buddies. • My current landlords passed away, and I may need to find new housing. I want to stay in Emeryville. • I was looking at rental housing in Emeryville, but the rents were too high for larger family sized units. • I would prefer to purchase a single family home, so renting a below market unit would be nice if it has an option to buy. • I Already own a home. Also, Emeryville isn’t safe at night. • 14. Please comment on your answer to question 13: • SURVEY RESULTS
Washer and dryer, two bedrooms, dishwasher, microwave, garbage disposal, plenty of storage, pet friendly, and playground nearby. • Dishwasher, safe neighborhood, access to parks • Nice sized bedrooms, big back yards to play, and have family pets. • Playground or area for children to play safely. • Townhouse or multi-level unit with a yard. • Garage space for storage. • Three bedrooms • 16. What features are needed in the apartment to address the needs of families with children? • SURVEY RESULTS
I appreciate your concerns for Emery teachers and helping to create comfort, as a result students will be better served without further stress on educators and stakeholders. • Location means a lot as gas prices rise again. If my gas commute did not exist, I would have more money to save towards a house. • I’m very interested in a nice unit that is affordable for me as a teacher in EUSD. Also, I prefer two bedroom, but because I’m single I could use a one bedroom. At some point in the next three to five years I would like to buy an affordable home. • This survey does not include purchasing below-market housing. Do you have below-market value homes, etc. for purchase? • Please include other staff members besides teachers that would benefit from this program. • 17. Please share any ideas you have about this project or tell us about your specific housing needs? • SURVEY RESULTS
MADISON MARQUETTE’S STRENGTHS Local Presence –We see local community and market needs and understand the Bay Area real estate market dynamics. Placemaking–Creating special places that are distinctive and convey a sense of place for the communities they serve. Teamwork –In house expertise covering all facets of real estate development: management, leasing, development, construction, marketing, and investment. Bay Street successfully put all these approaches together. In partnership with the City, Madison Marquette transformed an industrial brownfield site into a vibrant, mixed use project that we all can be proud of. Madison Marquette’s success and track record at Bay Street makes us the most qualified developer to finish the north end of Bay Street and complete the City’s vision for the Project. SUMMARY THANK YOU
