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Astronomy in my shopping cart

Astronomy in my shopping cart Today I bought some asteroids, hundreds of black holes and three solar systems! Communicating Astronomy with the Public 2007 Athens, Greece 11 October About us Caterina Boccato Elena Lazzaretto Astronomy degree INAF-Astronomical Observatory of Padua - Italy

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Astronomy in my shopping cart

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  1. Astronomy in my shopping cart Today I bought some asteroids, hundreds of black holes and three solar systems! Communicating Astronomy with the Public 2007 Athens, Greece 11 October

  2. About us Caterina Boccato Elena Lazzaretto Astronomy degree INAF-Astronomical Observatory of Padua - Italy Communicating Astronomy with the Public 2007 Athens, Greece 11 October 1/14 INAF Astronomical Observatory of Padua

  3. Aim of the project To bring Astrophysics to real people SUPERMARKETS SHOPPING MALLS Why? How? Communicating Astronomy with the Public 2007 Athens, Greece 11 October 2/14 INAF Astronomical Observatory of Padua

  4. Towards 2009 - Pilot project - 2007 testing - 2008 implementation - 2009 new proposal under the aegis of IYA2009 6.200.000 Communicating Astronomy with the Public 2007 Athens, Greece 11 October 3/14 INAF Astronomical Observatory of Padua

  5. Shopping malls as real breeding grounds of “science consumers” Follow the Public! Where? “…the activity’s location in space is truly as important as its format” “…match closely with local demographic profiles” Experience value Communicating Astronomy with the Public 2007 Athens, Greece 11 October 4/14 INAF Astronomical Observatory of Padua

  6. aγορά Communicating Astronomy with the Public 2007 Athens, Greece 11 October 5/14 INAF Astronomical Observatory of Padua

  7. Twosteps • Inside the supermarket Outside the supermarket - inside the shopping mall’s Gallery Communicating Astronomy with the Public 2007 Athens, Greece 11 October 6/14 INAF Astronomical Observatory of Padua

  8. The message Astronomy exists and it is an active science To do Astronomy I need a method Communicating Astronomy with the Public 2007 Athens, Greece 11 October 8/14 INAF Astronomical Observatory of Padua

  9. The first step’s result Inside the supermarket Interested or not, the generic consumer, at this point, will understand that astrophysics research exists and produces results! Communicating Astronomy with the Public 2007 Athens, Greece 11 October 10/14 INAF Astronomical Observatory of Padua

  10. Second step Outside the supermarket Not all the consumers will choose to stop at the stand, only the “science consumers” will Related activities Communicating Astronomy with the Public 2007 Athens, Greece 11 October 11/14 INAF Astronomical Observatory of Padua

  11. Conceptual path • Astronomy exists and it is an active science • you CAN understand the Universe despite the fact you CAN’T reach and touch its objects but you have to really make the effort • better understanding of natural laws and technology improvement • enrichment of human knowledge and improvement of everyday life Communicating Astronomy with the Public 2007 Athens, Greece 11 October 12/14 INAF Astronomical Observatory of Padua

  12. The philosophy Communicating Astronomy with the Public 2007 Athens, Greece 11 October 13/14 INAF Astronomical Observatory of Padua

  13. Conclusions The ultimate aim is giving our science consumer the possibility to bring home shopping bags filled not only with consumer goods but also with a piece of knowledge about astrophysics and the way astronomers understand the universe and its phenomena. Communicating Astronomy with the Public 2007 Athens, Greece 11 October 14/14 INAF Astronomical Observatory of Padua

  14. Contacts Caterina Boccato caterina.boccato@oapd.inaf.it Elena Lazzaretto elena.lazzaretto@oapd.inaf.it Tel: +39.049.8293537 Fax: +39.049.8759840 Communicating Astronomy with the Public 2007 Athens, Greece 11 October INAF Astronomical Observatory of Padua

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