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Global Agenda Atelier: Program Development

Global Agenda Atelier: Program Development. Proposal by David A. Rice World Economic Forum Geneva, Switzerland. E-Government in the Developing World Proposal Objectives. Contribute to the improvement of the Forum’s overall knowledge of global issues

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Global Agenda Atelier: Program Development

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  1. Global Agenda Atelier: Program Development Proposal by David A. Rice World Economic Forum Geneva, Switzerland

  2. E-Government in the Developing WorldProposal Objectives • Contribute to the improvement of the Forum’s overall knowledge of global issues • Develop and transfer new skills and processes to Forum colleagues • Increase the range of options for the Forum to substantially engage its partners and key members • Decrease the Forum’s dependency on a small number of vulnerable products

  3. Global Agenda Atelier Product Lines

  4. Global Agenda Atelier Annual Program Annual Meeting 2003 Regional Summits Atelier Workshops Annual Meeting 2002 • Feb • Nov • Jan • Mar • Apr • Feb • May • Jun • Jul • Aug • Sep • Oct • Dec • Jan Annual Meeting Post AM 02 • Atelier Briefs • Global Agenda Monitor • Presentations on briefs • January Supplement • Governors’ Prep Meetings Regional Summits • Atelier Sessions • Atelier Scenarios • Regional Monitors Arab Meeting European Summit Eurasia Summit Africa Summit East Asia Summit East Asia Summit India Meeting (See 2003 work plan) • Workshops 2001 • Sustainable Development • Security in the 21st Century • Registry of Corporate • Climate Commitments Global Agenda Atelier Workshops Post September 11th Economic Cost Geopolitics and the global economy Atelier Sessions Atelier Sessions

  5. Annual Meeting 2002/2003 Developed the Atelier Session concept and Global Agenda Monitor at the AM 2002 • Contributed to the development of a deeper comprehension of the six core themes of the global agenda, which helped create the Annual Meeting programme • Conducted six Global Agenda Atelier sessions on the gravity themes. The workshops served to establish an organised knowledge capturing process of the Annual Meeting discussions • Produced a series Global Agenda Atelier Brief's on each gravity theme • Developed the 'boardroom' style workshop session format, implemented for the first time during the Annual Meeting 2002 • Produced the Global Agenda Monitor 2002

  6. Annual Meeting 2002/03 Global Agenda Atelier Process Objective 2002/03 Strengthen the Atelier Program by replicating the success of the Annual Meeting 2002 and building value from one Atelier product to the next • Atelier Sessions • on Annual Meeting • Gravity Themes • Global • Agenda • Monitor • Geopolitics • Presentations • Regional • Summits • Atelier Briefs • Information • gathered during • the AM Atelier • Sessions is used • to give regional • summits a more • global perspective • Briefs are • prepared for each • Atelier Session, • serve as the basis • for the Monitor • and the Forum’s • understanding of • the global agenda • The Forum’s • Report on the • AM, drawing • from Atelier • sessions with a • chapter on each • gravity theme • written by a • rapporteur • Presentations • based on Atelier • Sessions, tailored • for special Forum • meetings (e.g. • World Business • Council) and • regional summits • Sessions engage key • leaders in business, • government and • academia regarding • the primary issues on • the global agenda

  7. Atelier Workshops Cross-Sector workshops as a new service of the Forum in 2001/2002. • Sustainable Development (July, 2001) on the prospects for the World Summit for Sustainable Development in Johannesburg 2002 and future steps towards a viable CO2 emissions regime. Result: Partnership with Andersen on developing a a Register of Voluntary Climate Commitments • Security in the 21st century, (October 2001) analyzing the consequences of 11 September • Preliminaries for a Registry of Voluntary Corporate Climate Commitments, (January 2002) on the business case of a Register of Voluntary Corporate Climate Commitments. Natsource and Andersen committed to assist the Forum in the development of a register

  8. Atelier Workshop Development Produce Report Feedback from Internal Knowledge Integration Team 6 2 3 Atelier issue identification Conduct Workshop Consult PDT 1 5 1 4 Global issues impacting business Propose to CGI

  9. Atelier-CGI Engagement of Governors • Center for Global Industries • Representing the interests of the Forum’s members and Governors • Aerospace Industries • Automotive Industry • Chemical Industry • Engineering and Construction • Energy • Food, Beverage, Retail and • Consumer Goods • Finance • Healthcare • Information Technologies and • Telecommunications • Logistics and Transportation • Media and Entertainment • Mining and Metals Industries • Travel and Tourism • Global Agenda Atelier • Analyzing global issues from the business perspective • Security • Governance & Leadership • Sustainable Development • Economic Growth • Corporate Challenges • Culture & Values

  10. Atelier-CGI Engagement of Governors C o r p o r a t e C h a l l e n g e s Atelier Workshops 2002-2003 G l o b a I I s s u e s Global Agenda Atelier Programme Center for Global Industries Governors’ Prep Meetings 2002

  11. Atelier Workshops cont... Objective 2002/2003 Deepen the Forum’s knowledge of business relevant global issues by organising a series of topical workshops in Geneva • Post-September 11th Economic Impact on Business (end October) • The potential economic costs of escalating conflict (mid November) • Values as a key driver for long term business sustainability

  12. Atelier Workshops cont... The Economic Costs of Escalating Conflicts The workshop will discuss the current relationship between major geopolitical trends and the global economy, and analyze the disruptive potential of three potential geopolitical crises: 1. Limited nuclear war between India and Pakistan 2. US/Alliance attack on Iraq to overthrow Saddam Hussein 3. Detonation of a nuclear device in major Western capital, followed by military retaliation in other parts of world Analysis of each issue will be through the development and discussion about worst, base, and best case scenarios written by experts. Each of which will be discussed in detail by all participants during the workshop.

  13. Atelier Workshops cont... Values as a key driver of long term economic sustainability • One of the key findings of the Annual Meeting 2002 states that the future financial value of companies will be based on the corporations' value system. • This trend will put tremendous pressure on internationally operating corporations and their capacity to understand emerging global values systems. Corporations will have to be capable to develop value propositions which are compatible with a highly fluid global value system. They will have to adapt operations accordingly and be able to communicate their values to a broad audience within different cultural settings. • This workshop will explore: • emerging global value systems • business' adaptation capabilities • operationalisation and communication of values

  14. Regional Summits 2002 Objective 2002 Produce a series of Regional Agenda Ateliers at Regional Summits, a family of Regional Agenda Monitors, and deepen the Forum’s regional knowledge through Regional Agenda Briefs. • Latin • America • Summit • Asia • Summit • India • Meeting • Arab • Meeting • Eurasia • Summit • Europe • Summit • Africa • Summit • Atelier • sessions on • 5 gravity • themes • Atelier • model • scenarios • First Latin • America • Agenda • Monitor • Atelier • model • scenarios • Atelier team • assistance • with new • HBS • partnership • learning • model • Atelier • scenario- • building • on politics, • economics, • geopolitics • Summit • report with • papers • from key • scenario • participants • Atelier • sessions • on NEPAD • and private • sector and • international • sector roles • First Africa • Agenda • Monitor • published • Atelier team • assistance in • development • of sessions on • the future • networked • Arab world • Atelier • sessions on • six gravity • themes • First Europe • Agenda • Monitor • published • Atelier • sessions on.. • TBD

  15. Ateliers at Regional Summits 2002 • Eurasia Economic Summit, developed Atelier scenario model for best, base and worst case on politics, economics and geo-political scenarios. • Africa Economic Summit, conducted three Atelier sessions on each of the key themes of the summit and produced the Africa Agenda Monitor • Arab World Competitiveness Meeting, modified version of the Atelier scenario model • European Economic Summit, developing Atelier sessions and a regional monitor • East Asia Economic Summit, developing Atelier sessions on the gravity themes • Latin America Economic Summit, developing Atelier sessions on the gravity themes, producing a Latin America Regional Monitor and produce a workshop based on Scenarios • India Economic Summit, developing Atelier sessions, assisting with scenarios, and conducting pilot project with Harvard Business School on a new learning model

  16. Growth and Evolution of the Atelier Program • Global Agenda Briefs • Annual Meeting • Consult on program development • (Atelier sessions, pre-summit briefing and Agenda Monitor developed by PDT) • Global Agenda Monitor • Atelier Workshops • Cross-Industry Workshops • AM03 Atelier Sessions • Atelier Scenarios and Regional Monitors • Regional Summits • TBD • Atelier Workshops • Cross-Industry issue workshops July 2002 • Global Agenda Briefs • Atelier Workshops • Post September 11th Economic Impact • Geopolitical and Global Economic Scenarios • Regional Summits • Consult on program development • (Atelier sessions, pre- summit briefing and Regional Monitor developed by regional teams) Atelier Output • Global Agenda Monitor • New Proposals • Global Agenda Publication • Geopolitical presentations at Governors’ Prep meetings • The Journal of the World Economic Forum • January Update Supplement • Member/Partner Consultation on Geopolitical Issues • Pre-Summit briefing • AM02 Atelier Sessions • Atelier Workshops • Sustainable Development • Security in the 21st Century • Registry of Corporate Climate Commitments • Consulting • Members/Partners on geopolitics and business • Internally to create new Forum products • Projects to facilitate cross-sector engagement • Forum Governors’ meetings • Regional Summits • Eurasia Summit • Africa Summit • Arab Meeting • Europe Summit • Asia Summit • LA Summit • India Meeting • Atelier • Launch • Concept • Development AM 2001 AM 2002 AM 2003 AM 2005 AM 2004 Annual Meetings

  17. Global Agenda AtelierGrowth Opportunities Objective 2002/2003 Continue to be a source of innovation for the Forum • Geopolitical ConsultationProvide members and partners the opportunity to receive individual presentations on the geopolitical and economic climate based on Atelier sessions and briefs • Industry Workshops and Governors’ Pre Meetings Provide an opportunity for business leaders, using the Atelier model, to systematically identify and address common, industry-specific, business challenges • The Global Agenda 2003Major book publication that emphasises the thought leadership of the Forum. • The Journal of the World Economic ForumQuarterly Journal of the Forum featuring key political, economic, and social business challenges • January Update Supplement and Regional Pre-Meeting BriefingsPrimers on the gravity themes of the forthcoming Annual Meeting and of Regional Summits

  18. Atelier Business ModelThe Strategic Partner Package • Invitation to host at least one issue specific tailor-made Atelier Workshop per year • Invitation to one Atelier Session at the Annual Meeting • Invitation to two Regional Atelier Sessions at two Regional Summits per year • Invitation to at least one industry specific tailor-made Atelier Workshop per year • Receives Global Agenda Atelier Briefs • Offered Global Issues Overview presentation at company headquarters following Annual Meeting (presentation of Atelier Workshop outcomes) + optional presentations Value-added engagement with the Forum via the Global Agenda Atelier for the Forum’s Strategic Partners and potential partners

  19. Global Agenda Atelier Communications Objective 2002/2003 Capture, synthesize, and communicate knowledge developed through the Annual Meeting, Regional Summits and other Forum activities to members, partners and outside stakeholders I. Atelier Publication The following are options for a proposed Atelier publication strategy, expanding upon existing products and/or processes in order to increase the depth of analysis and the breadth of the Forum’s audience • Option One The Global Agenda 2003--comprehensive book on six gravity themes, one author per theme, and one author for each of five sub-themes under gravity themes • Option Two Global Agenda Monitor Plus--expanded version of original Global Agenda Monitor with two or three sub-issue authors per gravity theme

  20. Atelier Briefs Authors: Atelier staff Topics: AM and RM gravity themes Audience: Partners and internal Forum Events: Annual Meeting and Regional Summits Regional Agenda Monitors Authors: (varies) one per RM gravity theme or per scenario Topics: RM gravity themes or scenarios Audience: RM participants and eventually general public Event: Regional Meetings Global Agenda Atelier Communications, cont... Overview of Existing Publications Global Agenda Monitor • Authors: six (rapporteurs) • Topics: AM gravity themes • Audience: AM participants and eventually the general public* • Event: Annual Meeting *The Global Agenda Monitor has been downloaded XXX times since YYYY.

  21. Global Agenda Atelier Communications, cont... • Option Three Global Agenda Monitor with dialogue--under each gravity theme, in addition to the overview by a rapporteur, publish an essay on each gravity theme from a business participant and and NGO to create a platform for opposing viewpoints • Option Four Combine the proposed pre-Annual Meeting briefing with the Global Agenda Monitor. Authors would provide a briefing document to registered participants before the AM. The essays would then be revised based upon discussions and observations during the meeting and published. Essays will be longer and more in-depth than the Global Agenda Monitor 2002 and one or two additional authors will provide content for each gravity theme

  22. Global Agenda Atelier Communications, cont... II. Atelier Briefs The knowledge created and shared during Atelier sessions at the Annual Meeting and at Regional Summits is recorded and synthesized into briefs on each gravity theme and the primary sub-issue. This information needs to be better utilized internally and developed for external distribution. • Member value: Place Atelier Briefs in the members area of the Forum web page and encourage members to download them • Exposure: Work with the Communications Team and Managing Directors to turn briefs into thematic op-eds for submittal to newspapers worldwide

  23. Global Agenda Atelier Communications, cont... Current Atelier Publication and Process • Global Agenda Atelier Briefs • Global Agenda • Monitor • Regional Agenda • Monitors Proposed Atelier Publication and Process Option One • January • Supplement • Global Agenda • Atelier Briefs • Global Agenda • Monitor Plus • Pre-Regional • Meeting Brief • Regional Agenda • Monitors Option Two • January • Supplement • Global Agenda • Atelier Briefs • The Global • Agenda 2003 • Pre-Regional • Meeting Brief • Regional Agenda • Monitors

  24. Global Agenda Atelier Communications, cont... The Global Agenda 2003 Authors: Thirty-six (1 per gravtity theme and 5 per sub-issue) • Topics: AM gravity themes and sub-topics under each theme • Audience: Global • Event: None Option One Global Agenda Monitor Global Agenda Monitor Plus Authors: 18 (1 per gravtity theme and 2 per sub-issue) • Topics: AM gravity themes and sub-topics under each theme • Audience: AM participants and general public • Event: Annual Meeting Option Two

  25. Global Agenda Atelier Communications, cont... Global Agenda Monitor with Dialogue Authors: 18 (1 per gravity theme and 2 per sub-issue with 1 from a business participant and 1 from an NGO offering opposing viewpoints) • Topics: AM gravity themes and sub-topics under each theme • Audience: AM participants and general public • Event: Annual Meeting Global Agenda Monitor Option Three

  26. Global Agenda Atelier Publication The world is becoming increasingly complex for business as trends in geopolitics and global economics create new, unforeseen pitfalls as well as opportunities. And in today’s global economy, all major companies have a substantial stake in what is happening around the world because of the likely impact on their business and on financial markets. The problem is knowing how and having the resources to identify, contextualize, and understand just how what happens on the global stage will influence the business climate around the world. How can corporate leaders stay abreast of the latest analyses of these global trends in order to be proactive in their decision-making? The Global Agenda 2003 will provide the only up-to-date, in-depth analysis of the primary global issues confronting business in the coming year. Through essays from the Forum’s stable of world-class experts across all sectors and from around the globe, the reader will have the timeliest, best-available information in a single volume in existence.

  27. Global Agenda Atelier Publication I. Publication Summary • Systematic, timely analysis of the global agenda based on the collective wisdom of the foremost thinkers on each topic • 200 - 250 page book: 6 sections, 5 chapters per section • A section represents a primary issue on the global agenda • A chapter represents a specific sub-issue related to the section • 6 primary authors: 1 for each overarching subject • 30 secondary authors: 1 for each of 5 sub-topics • Forward, conclusion, and editing by Professor Klaus Schwab • Based on Global Agenda Matrices, AM 2003 Atelier sessions, sub-issue workshops and sessions, and each author’s perspective and expertise • Published in April or May 2003 by a respected publishing house

  28. Global Agenda Atelier Publication II. Publication Purpose • Present a comprehensive and concrete analysis of the 2003 Global Agenda to a wider constituency/audience • Leverage multiple issue identification and analysis efforts of the Forum toward a common goal • Take full advantage of Forum constituencies before, during and after the Annual Meeting • In line with the Forum mission, develop a unique product that represents the global agenda-setting capability of the Forum • Create a tangible outcome from the Annual Meeting that captures the latest thinking from global leaders, across all sectors, on the most critical issues facing the world in 2003 • Elevate the intellectual capital captured during the AM 2003 and other Forum activities to a higher level

  29. Global Agenda Atelier Publication III. Summary of Authors • Theme authors with global notoriety in their field among peers, colleagues and the Forum’s stakeholders • Geographic breakdown: 11 U.S., 8 Europe, 4 Asia, 3 Latin America, 2 Africa, 2 Middle East • Sector breakdown: 8 IGO/NGO; 10 academia; 12 business • Forum member involvement: target CEOs from strategic partners and potential strategic partners as authors

  30. Global Agenda Atelier Publication IV. Potential Authors - Gravity Themes 1. Governance and Leadership • William Gilmartin 2. Corporate Challenges • Phil Watts 3.Sustainable Development • Bertrand Collomb 4.Security • Javier Solana 5. Culture and Values • Bono 6. Economic Growth • Supachai Panitchpakdi

  31. Global Agenda Atelier Publication V. Potential Authors - Sub-Issues 1. Governance and Leadership 1.1 Joseph StiglitzRe-tasking international institutions from the bottom up 1.2 Gary HamelCorporate leadership challenges and strategies in 2003 1.3 David Held Global democracy 1.4 Rudolph GiulianiLeadership in a crisis: Lessons for business 1.5 Fan GangGovernance challenges in emerging markets 2. Corporate Challenges 2.1 Laura TysonFostering internal innovation 2.2 Rahul BajajInvestor confidence in uncertain times 2.3 Rajat Gupta Managing away risk 2.4 Richard Belluzzo Keeping the faith of employees 2.5 Carlos GhosnSurviving economic recession

  32. Global Agenda Atelier Publication 3. Sustainable Development 3.1 Olusegen ObasanjoFostering sustainable development through ICT 3.2 Naill Fitzgerald Product and supply chain development through foreign SMEs 3.3 Osvaldo SunkelMeeting local needs with foreign capital 3.4 Juan Somavia Best labor practices for foreign businesses in developing nations 3.5 Claude MartinThe business case for environmentally-friendly development 4. Security 4.1 Irene Kahn Protecting human rights 4.2 Abdel Monem Said Aly Regional conflicts and scenarios 4.3 Barbara FioritoPoverty as a driver of violent extremism 4.4 Ellen Lipson Protecting corporate assets: your facilities and employees 4.5 Azizan Zainul AbidinEnsuring business security through good corporate citizenship

  33. Global Agenda Atelier Publication 5. Culture and Values 5.1 Gerald LevinA place for regional values in a global media marketplace 5.2 Rev. Peter Gomes Fostering virtuous behavior in tumultuous times 5.3 Ghassan SalameMaintaining religious traditions in a pluralistic world 5.4 Admed Kamal Aboulmagd Why is faith used for hate? 5.5 Marcel OspelCommon values in a culturally diverse global company 6. Economic Growth 6.1 William JoyInnovate or perish 6.2 Jagdish BhagwatiTrade reform as a tool for development 6.3 Thabo MbekiThe promise of NEPAD 6.4 Abdallah Jum’ah Foundations for economic stability and growth 6.5 Josef AckermannRestarting the flow of capital

  34. Finalize Global Agenda Matrices • Secure agreement with publisher • Identify publication themes • Receive first draft of chapters • Identify publication sub-issues • Confirm AM 2003 Atelier Sessions • Confirm theme and sub-issue authors • Authors’ final essays due to publisher Global Agenda Atelier Publication VI. Publication Timeline - Key Milestones June 2002 - February 2003 (publish by May 2003) June 2002 July 2002 August 2002 September 2002 October 2002 December 2002 January 2003 February 2003

  35. Global Agenda Atelier Publication 7. All material to publisher 6. Content Development Methodology KSC final contributions 5. Authors submit final version 4. Authors revise respective chapters based on discussions 3. Each theme author meets with and sub-issue authors meet to ensure continuity 2. Authors present outlines at Annual Meeting 2003 Atelier 1. Authors submit first draft to Global Agenda Atelier

  36. The Atelier Value Proposition 1. Analyzing Global Issues 2. Assessing Business Challenges 3. Confronting Business Risks and Opportunities

  37. The Atelier Value Proposition 1. Analyzing global issues • Developing a clear understanding of particular economic, political, social and environmental trends shaping the global agenda • Identifying key drivers • Developing plausible scenarios • Communicating results

  38. The Atelier Value Proposition 2. Assessing Business Challenges • Analyzing and adapting information acquired at AM and Regional Atelier Workshops, Stand-Alone Workshops, as well as other relevant information, with particular focus on business challenges • Contextualizing and assessing the impact of global trends on the business environment

  39. The Atelier Value Proposition 3. Confronting Business Risks and Opportunities • Concentrating on issues outside the immediate purview of business and bringing them into focus • Communicating results to Partners and Members through global agenda presentations, issue- and industry-specific presentations, etc • Facilitating discussion between diverse actors on business-driven solutions to global problems

  40. Security and Geo-Politics Collective Strategy Development Update and information Issue Identification and Analysis Communication and Advocacy The Tools of Conflict Analysis The Tools of Conflict Resolution The war on Terrorism Transatlantic Relations Iraq Middle East theatre The role of business in conflict Plenary by players Arab-Israeli conflict The emergence of China Conflict resolution and negotiation Great Lakes Terrorism Plenary on outcomes Post conflict reconstruction WMD proliferation Soft drivers

  41. Corporate Challenges Governance and Responsibility Strategy and Planning Marketing and Service Operations and Technology Research and Development Organization and Human resources Socially Responsible Investing Socially Responsible Investing Socially Responsible Investing Socially Responsible Investing Socially Responsible Investing Employee Retention Corporate Govern. Education Education Education Education CEO remuneration Governance Governance Governance Governance Governance cross-cultural comm. Customer Behaviour Customer Behaviour Customer Behaviour Customer Behaviour Customer Behaviour Customer Behaviour Communication Communication Communication Communication Communication Communication

  42. Sustainable Development Poverty eradication Environment Health Education Nutrition Socially Responsible Investing Socially Responsible Investing Socially Responsible Investing Climate Change HIV/AIDS infec. Dis. Corporate Govern. Biodiversity Education Education Education Governance Resources Governance Governance Governance Customer Behaviour Water Customer Behaviour Customer Behaviour Customer Behaviour Communication ------------- Communication Communication Communication

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