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Valuing Organizational Information

Valuing Organizational Information. Explain how information differs throughout an organization Assess the impact of low-quality information on an organization and the benefits of high-quality information on an organization. 6- 1. Information Characteristics. Real-time information

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Valuing Organizational Information

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  1. Valuing Organizational Information • Explain how information differs throughout an organization • Assess the impact of low-quality information on an organization and the benefits of high-quality information on an organization 6-1

  2. Information Characteristics • Real-time information • Real-time system • Accuracy • Completeness • Consistency • Uniqueness • Timeliness • Quality – sources, costs?

  3. Levels, formats, and granularities of organizational information

  4. Transactional and Analytical Information

  5. The Value of Quality Information 6-5

  6. Sources and Costs of Poor Information • Costs • Inability to accurately track customers • Difficulty identifying valuable customers • Inability to identify selling opportunities • Marketing to nonexistent customers • Difficulty tracking revenue from invoices • Inability to build customer relationships • Sources • Online customers intentionally enter inaccurate information for privacy • different systems have different entry standards and formats • Call center operators enter abbreviated or erroneous information • Third party and external information contains inconsistencies, inaccuracies, and errors

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