Profiling the Entrepreneur

1. ????? ?? ??? ? ??? ???? ????? ?????Profiling the Entrepreneur Center for Entrepreneurship

2. (c) Michael O'Duffy Ireland "how to develop a successful business" 2 ????? ??? ? ?????? ????????? ???2 ??? ?????? ???3 ?????? ??? 4 ?????? ??? 5 ????? ??? 6 ??? ??? ? ??? ??? 7 ???? ?????

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4. (c) Michael O'Duffy Ireland "how to develop a successful business" 4 ????????? ??? ?????? ?????? ??? ???? ? ?? ???? ??? ? ?????? ????? ?? ?? ??? ??? ???? ?? ?? ??????? ?? ??????.

5. (c) Michael O'Duffy Ireland "how to develop a successful business" 5 ??? ????????? ???? ????? ????? ?? ??????? ???? ???? ????? ???? ?????? ???? ????? ??? ???? ????? ????? ????? ???? ?? ???? ??? ? ???? ?????? ?? ??? ?????? ?? ???. ????? ???? ?? ?? ???? ?? ????? ??????? ?? ??? ??????? ???? ?? ?????. ?????/??? ????? ???? ???? ?? ?? ??????? ?? ???? ?? ??????? ????? ????? ? ???? ?? ??? ?? ??????? ? ????? ?????? ?? ????. ??? ????? ?? ????? ???? ??? ?? ???. (???? ????: ??? ???? 3 ????? ???? ????? ????? ?? ????? ????? ????? ???? ?? ??? ????? ???? ??? ??? ??? ???- ?? ??? ???? ??????? ?? ??? ????? ?? ???) ?????? ?? ???? ???? ???? ? ?????? ????? ???? ????? ?????. ?? ??? ?? ?????? ???????? ????? ????. ???? ????? ???? ??? ?????? ???? ????? ???? ???? ????? ???? ??? ???? ??? ?? ??????? ? ?? ??? ?? (??? ?????) ??? ???? (???? ?????? ?? ????) ????? - ?????? ??? ???? ?? ????? ???? ????. ????? ????? ???? ??????? ???? ?? ??????? ????? ??? ??? ??????? ?????? Larry Farrell author of �Searching for the Spirit of Excellence� and �Getting Entrepreneurial�

6. (c) Michael O'Duffy Ireland "how to develop a successful business" 6 ????? ?????????? ?????????? ?? ?????? ????? ???? ?? ????? ?? ????. ?????????? ??????? ?? ?????? ???? ?? ?? ???? ??? ???? ?????? ?? ???????? ???? ??????? ????? ?? ??????. ?????????? ??????? ?? ?????? ?????????? ?? ????? ?? ????.

7. (c) Michael O'Duffy Ireland "how to develop a successful business" 7 ????? ?????????? ???????: - ??????? ??? ?????? ??????? ? ?????? - ??????? ??? ????? ???? - ??????? ??? ?????? ????? ????? ????? - ??????? ??? ??? ??? ????? ???? - ??????? ??? ????? ???? ???????? - ??????? ??? ????? ???? ????? ??????????? ??????? - ??????? ??? ?????? ??????? - ??????? ??? ??????? ????? ?????? ??????? ?????? - ??????? ??? ????? ????? ??? ????? - ??????? ??? ????? ????? ????? ??? ????? ????? ?????? � ????? ??????? ?????? ?????? ??????? ??????? R&D? ?????? ??????? ?????????? ?????? ???? ????

8. (c) Michael O'Duffy Ireland "how to develop a successful business" 8 ????? ??????????? ????? ?????? ?????? ???? ????? ????? ???????? ??????????? ?? ??????? ?????? ??????? ??????? ?? ??????? E&Y ENTREPRENEUR AWARD? RYAN ACADEMY CASE STUDY Definition of entrepreneur: �Value Creation� Hunger for Success Need for self belief Strong work ethic Strong team work Stockbyte was largest private royalty-free stock photography; major international market Sold after 9 years to multinational for $137 millionDefinition of entrepreneur: �Value Creation� Hunger for Success Need for self belief Strong work ethic Strong team work Stockbyte was largest private royalty-free stock photography; major international market Sold after 9 years to multinational for $137 million

9. (c) Michael O'Duffy Ireland "how to develop a successful business" 9 �R&D�????? ? ????? ????? ????? RANDOX Laboratories ????? ??? ?? �???????? ????? ?? ??? ?????� ???? � ????? ?? ???? ??????? ???? � ????? ???? � ??? ????? � ?????? ????? ???? ????? ????? ?????- ??? ??? ? ??? (??? ?????) ?????? ????? ?? R&D � ?????? ???? ???? R&D ?? ????? ?? ???? ?????? - ?????? ??? � ?????? ? ????? E&Y ENTREPRENEUR AWARD? RYAN ACADEMY CASE STUDY RANDOX produces Medical Diagnostic products 25 years old 30?000 customers? mostly hospital laboratories? in 130 countries Provides information on patient samples? enables clinicians to use DNA and molecular technology to pinpoint life threatening conditions earlier Employs 450 in R&D and production? and 170 in worldwide sales R&D � over euro 75 million investment � 185 in R&D (research scientists)RANDOX produces Medical Diagnostic products 25 years old 30?000 customers? mostly hospital laboratories? in 130 countries Provides information on patient samples? enables clinicians to use DNA and molecular technology to pinpoint life threatening conditions earlier Employs 450 in R&D and production? and 170 in worldwide sales R&D � over euro 75 million investment � 185 in R&D (research scientists)

10. (c) Michael O'Duffy Ireland "how to develop a successful business" 10 �????? ?????� OVELLE PHARMACEUTICALS (skincare products) ??? ?????? ????? ????? ??????? ????? ???? ??????? ???? ????? ????? ???????? ???? ????????? QAS? QMP? EU? WHO? UN? UNCF ???????? ????? � ?????? ?????? ???????? ????????? ??? ?????? ???? ????? ?????? ???? ?? E&Y ENTREPRENEUR AWARD? RYAN ACADEMY CASE STUDY Old family business? third generation: restructured following crisis (great value of crisis) General toiletries market segment? skincare market sub-segment Elave � range of irritant-free body washes? shampoos? intensive creams Highly competitive growth-oriented venture Established 73 years by family? now third generation Managed by young woman? marketing graduate Restructured � reduced staff levels? major external investment Plan to go global � Growing international market size Scientific approach to market? mass customisation Old family business? third generation: restructured following crisis (great value of crisis) General toiletries market segment? skincare market sub-segment Elave � range of irritant-free body washes? shampoos? intensive creams Highly competitive growth-oriented venture Established 73 years by family? now third generation Managed by young woman? marketing graduate Restructured � reduced staff levels? major external investment Plan to go global � Growing international market size Scientific approach to market? mass customisation

11. (c) Michael O'Duffy Ireland "how to develop a successful business" 11 �????� JFC (plastic moulding products) ?????? ????? ?? R&D ??? ????? ????? ? ????? ?????? ?? ????? ????? ???? ??????? ? ?????? ??????? ????? ???????? ??? ?????? ? ????? ????? ?? ???? ????????? ? ?????????? E&Y ENTREPRENEUR AWARD? RYAN ACADEMY CASE STUDY 20 year old company Plastics products � agriculture for 11 years - now many industry sectors The rotational moulding press � polymer powder as material 39 product lines in 7 industry sectors � agriculture? materials handling? laundry? recycling? construction? oil storage? transport Markets � start with home market � now 30 markets Employ 200 in Ireland? UK? Poland? Netherlands20 year old company Plastics products � agriculture for 11 years - now many industry sectors The rotational moulding press � polymer powder as material 39 product lines in 7 industry sectors � agriculture? materials handling? laundry? recycling? construction? oil storage? transport Markets � start with home market � now 30 markets Employ 200 in Ireland? UK? Poland? Netherlands

12. (c) Michael O'Duffy Ireland "how to develop a successful business" 12 ??????? ?????? ????? 40 ??? ??? ????????? ?????? ???? ?? ?????? ?????? ??? ??????? ?????? ? ??????? ?? ?? ?????? ? ???? ?? ??????? ???? r&d ??????????. ??????? ??????? ???? cargotech corporation ?? ???? 9/1 ??????? ???? ?? 7300 ?????? ??????? ??. ??????? ??????? ?? ????? ???? ???? r&d ????? ??. ??? ??????? : ?????: Moffett? ???? ??? ?? ?? ???? ?????? ?? ???? ?????? ??????? ???? ????? ?? ???? ??? ???? ????? ?????? ??? ????? ????? ????????? ??????? ?? ????? ???? ????? ?????. Moffett have manufactured truck-mounted forklifts for nearly 40 years? a load handling development that has helped to transform the way materials are delivered across the globe. The MOFFETT truck-mounted forklift stands for diversity while maintaining the power of a construction forklift.We have a reputation for creating solutions to logistics challenges across a diverse range of industries? allowing organisations to ensure that deliveries arrive on time? in perfect condition and at the most economic price.We are the company that invented the truck-mounted forklift and have continued to lead the way since 1967. MOFFETT forklifts We invented the concept of a truck-mounted forklift and it has since revolutionised the distribution and logistics industries. The MOFFETT forklifts stands for giving operators greater freedom? flexibility and control.Forklift trucks Our innovative design for forklift trucks means that a machine can be carried on the rear of virtually any truck or trailer combination without loss of valuable space ready to be dismounted and put into action in less than 60 seconds.Such flexibility and control ensures that you can provide optimum utilisation of your transport fleet and drivers. The truck-mounted forklift reduces costs and raises levels of efficiency to give your company that vital competitive edge. In less than 60 seconds? the MOFFETT forklifts can mount or dismount a truck or trailer and be ready for work.No need to wait around for other equipment to offload your products? you are completely self-sufficient. Your truck driver offloads and sets down the products exactly where your customer wants them.Moffett have manufactured truck-mounted forklifts for nearly 40 years? a load handling development that has helped to transform the way materials are delivered across the globe. The MOFFETT truck-mounted forklift stands for diversity while maintaining the power of a construction forklift.

13. (c) Michael O'Duffy Ireland "how to develop a successful business" 13 ?????? SACYR � M50 ?????? ??????? ????? ?? ??????? ???? �BAUER ????? ?? ???? ??? ???? CAMERON SYSTEMS � development of a high-pressure let down valve � LAING O�ROURKE ???? ? ????? ????? ?????? � NATIONAL POWER CONSULTANTS ???????? ???? ????? ???? � ?????? ? ???????? ???? ????? ????? � ACERGY ????? ???? ????? ???? ????? ?? ??? ????? ???? ???? ACERGY Our proprietary technologies are the result of a long term innovation and development programme focused on solving real-life problems we face in the field. It was the challenge of bringing oil and gas to the surface from ultra deepwater fields that led to the development of our Hyperflow Riser Tower? and MATIS. The Hyperflow Riser Tower� Developed on the award-winning Total Girasol project in waters nearly 1500 metres deep off the Angolan coast? Hyper flow is now being adapted for use in a similar BP field. The system solves flow problems associated with ultra deepwater resources? particularly those caused by low temperatures. The Hyper flow Riser Tower� is self-supporting providing a practical? proven means to reach deeper beneath the ocean than ever before.ACERGY Our proprietary technologies are the result of a long term innovation and development programme focused on solving real-life problems we face in the field. It was the challenge of bringing oil and gas to the surface from ultra deepwater fields that led to the development of our Hyperflow Riser Tower? and MATIS. The Hyperflow Riser Tower� Developed on the award-winning Total Girasol project in waters nearly 1500 metres deep off the Angolan coast? Hyper flow is now being adapted for use in a similar BP field. The system solves flow problems associated with ultra deepwater resources? particularly those caused by low temperatures. The Hyper flow Riser Tower� is self-supporting providing a practical? proven means to reach deeper beneath the ocean than ever before.

14. (c) Michael O'Duffy Ireland "how to develop a successful business" 14 ???? TETRIS ??????? ???? ? ?????? ?????? ???? PLANET:TORMENT ????? ????? ?????? ????? ??? ??????? ?????? ?????? BALANCE OF POWER????? ????? ???? ???? ??? ??? HAVOK???? ?????? ??????? ???? FOCAL.IE ?????? ???????? ???? ??????? Irish eyes ????? ???????? ?????? ???????? ????? ? ????????? IGOpeople ????? ???? ??????? ? ????? ???? (web 2.0) SECOND LIFE????? ????? 3D� ????? ??? ? ???? ???? ????

15. (c) Michael O'Duffy Ireland "how to develop a successful business" 15 ????? ????? ???? ??????

16. (c) Michael O'Duffy Ireland "how to develop a successful business" 16

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18. (c) Michael O'Duffy Ireland "how to develop a successful business" 18 ??????

19. (c) Michael O'Duffy Ireland "how to develop a successful business" 19 ??????? ?????? ?? ????? (???? ?????) ?? ???? ????? for a hotel �Dublin: on the airport-city hospitality axis� ???? ??? ?????? ????: ?????? ?????? ????? ????? ????? ????? ??????? ??????? ??? ????? ??? ??? ????? ? ??????? ???? ????????? ?????? ??? ? ???????

20. (c) Michael O'Duffy Ireland "how to develop a successful business" 20 ????? ????? ??? ?????? ????? ??? ?? ????? ??????? ??? ????? ????? ??? ??????? ??? ??????? ??? ? ???? ??????

21. (c) Michael O'Duffy Ireland "how to develop a successful business" 21 ????? ????? [unique offer] [competitive advantage] [functional benefit] [emotional benefit] Regency Hotel ???? ???? ?? ?????? ??? ?????? ?? ?? ???? ??? ? ??????? ?? ???? ?? ??????? ?? ????? ????? ?????? ????? ????? ???? ?? ????????? ?? ????? ???? ???????

22. (c) Michael O'Duffy Ireland "how to develop a successful business" 22 ???? ???? ??????? ?? ?? ?????? ?? ?? ???? ??? ????? ? ??? ? ????????? ??????? ?? ?? ( ????? ????) ?????? ? ??????? ???????? ???? ??? ?????? ????? ???????? ??? ??????? ?? ???? ?? ???? ???? ??????? ???? ? ?????? ???? ??? ???? ???????? ?????? ??? ?????? ??? ????? ????? ??? ?????? ?????? ??? ???? ????? ?? ????? ??????? ???? ???? ?? ???? ????? ?????

23. (c) Michael O'Duffy Ireland "how to develop a successful business" 23 ????? ??????? ????? ????? ???????

24. (c) Michael O'Duffy Ireland "how to develop a successful business" 24 ????? ?????? ????? ???? � ???? ?? ???? ???? � ??? ??????? ?????? � ???? ????? � ????? ??? ????? ??? � ?????? ????? ???? �????? ????? � ????? ?? ??? ??? ????? ? ????? ???????? ?????? ????? ???? ????? ? ???? ???? ???? ??????? ??????? ? ?????? ????? ? ?????? ??????? ???? ?????? ????? ???? ??? ? ???

25. (c) Michael O'Duffy Ireland "how to develop a successful business" 25 ????? ??????

26. (c) Michael O'Duffy Ireland "how to develop a successful business" 26 ????? ??????


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29. (c) Michael O'Duffy Ireland "how to develop a successful business" 29 ?????? ? ???????? ?????? ?? ????? ??????? ??? ???????? ????

30. (c) Michael O'Duffy Ireland "how to develop a successful business" 30 ????? ?????? "?????? ???? ? ?????? ?? ?????? ?? ???? ??? ?? ????: ?? ????? ?????? ?? ?? ???? ????? ????? ?? ???? ???? ?? ??? ?? ???? ? ?? ??????? ????? ????? ?? ??? ? ???????? ????????? ?? ??????? ?? ???.

31. (c) Michael O'Duffy Ireland "how to develop a successful business" 31 ????? ??? ?????? ????? ???? ?? ??? ?? ???? ??? ?? ??? ???? ?????? ??????? ????? ????? ???? ???? ? ?? ??? ?????????? ?? ??? ??????? ???? ????. ????? ?? ????? ?? ????? ???? ?? ?????? ?? ????? ??? ???. ?? ?????? (?????? ??????? ???????? ????? ???? ???????) ???? ??????????? ????? ???? ???? ??? ?? ????? ?????? ? ????? ?? ??????? ????? ????? ?? ?????? ???? ?? ? ???????? ?????? ?? ??????????? ????? ????? ?? ?????? ????? [Johnson and Scholes? Exploring Corporate Strategy] ???? ?????? ????? ???? ????? ???? ?????????

32. (c) Michael O'Duffy Ireland "how to develop a successful business" 32 ???? ????? ?????? ??? ??????? ??? ???? ???? ???? ???? ??????? ?? ?? ???? ???? ????? ?? ????? ?? ???? ???? ?? ????? ???????? ???? ?? ?????? ?? ???? ??? ??????? Examples of challenges: Growth � scaling Efficiency � scaling? automation? lean/agile? outsourcing? BPR Quality � design for usability? for reliability? for interoperability Control � automation? MIS? SS? TQM? PDM New product � PLM? NPD? market & technology & product research Rationalise product lines � PDM Rationalise product � number of plants? specialisation? outsourcing Maturing market for product � productising? intermediates? pricing? bundling New market segment International marketExamples of challenges: Growth � scaling Efficiency � scaling? automation? lean/agile? outsourcing? BPR Quality � design for usability? for reliability? for interoperability Control � automation? MIS? SS? TQM? PDM New product � PLM? NPD? market & technology & product research Rationalise product lines � PDM Rationalise product � number of plants? specialisation? outsourcing Maturing market for product � productising? intermediates? pricing? bundling New market segment International market

33. (c) Michael O'Duffy Ireland "how to develop a successful business" 33 ????? ?????? ???????? ?? ???? ?????? ??????? ?????? ?? ?? ??? ???? ???? ????? ???. ?? ??? ????????? ???? ?? ????? ????? ????. ?? ????? ??????? ? ?????? ??????? ???? ??????? ?? ?????. ?? ????? ???????? ???????? ???? ??????? ? ????? ?? ????. ??????? ?????? ???? ??????? ???? ???? The sourcing of business processes are identified ??????? ???????? ???????? ??????? ??? ??? ? ??? The means by which these are achieved are described. Key physical? financial? and intellectual resources are described and their sourcing defined.

34. (c) Michael O'Duffy Ireland "how to develop a successful business" 34 ????? ?????? ?????? ?? ???? ????? ?? ????? ???????? ???? ????? ?? ????? ??? ??????- ?? ????? ?? ??????? (?? ????? ?? ????? ??) ?? ???? ?????? ?? ?? ?? ????? ?? ????????. ?????? ???? - ?? ?????? ?? ????? ? ?????? ????? ?? ???? ??????? ???? ???????? ????????? ????? ???. ??? ???? ??? ???? ?? ?????? ?????? ????? ????? ????? ?? ????? ? ?? ?????? ?????? ????? ???? ?? ???? ????? ??? ?? ??????. ?????? ???? ???? ?? ????? ???? �??? ???????� ???? ?? ????. ?????? ???? ???????- ????? ????? ?? ??? ?? ??? ?? ????? ?? ????? ?? ?????? ?? ?? ????? ??? ????? ?? ???. ?? ??????? ??????? ?????? ?????? ????????? ??????? ????????? ??? ???? ??? ?? ????? ????? ?? ???? ?????? ?? ???? ??? ???? ? ???? ????? ?? ???. ?????? ???????- ????? ?? ???? ?? ????? ????????? ?? ???? ?? ?? ???? ??????? ??? ???? ??????? ???? ????. ???????? ?????? ??????? ?? ????? ??????? ?????????? ????? ? ???? ?????? ?? ???.

35. (c) Michael O'Duffy Ireland "how to develop a successful business" 35 ?????? ???

36. (c) Michael O'Duffy Ireland "how to develop a successful business" 36 ????? ?????? ????? ?? ?????? ?????? ?? ???- ?????? ??????? ?? ???? ???? ???? ?????? ??????? ????? �??????? ???????� ???- ???????? ?? ?? ????? ???? ???? ?? ???. ?? ?????? ?????? ???? ?????? ??????? ??? ??? ???? ??? ?? ????: ????? ???? ???? ??????? ?????? ???? ???? ?????? ????? ????? ???? ?????

37. (c) Michael O'Duffy Ireland "how to develop a successful business" 37 ????? ?????? ????? ??????? ?? ????? ????? ??????? ?????? ??????? ? ??? ????? ????? ??????? ?? ????? ?????? ????? ?? ??????. ?????? ????? ??????? ?? ????? ???? ???????? ??? ?????? ??? ?? ????: ????? pest : ??????? ???? ????? �????? ?? ????? ?? ?? ??? ?? ???� ?? ????. ?????? ????: ???? ?? ??? ???????? ???? ???? ?????? ?? ????? ???? ????? ?? ????? ????? ?????: ??????? ???? ??????? ???????? ?? ?? ??? ???? ?? ?? ???? ????? ?? ?????. ????? ?????: ???? ?? ???? ????? ??????? ? ????? ??? ???? ??????? ??????? ? ???? ??????? ???? ?? ???. ?????? ????? ??????: ??????? ?? ???? ????? ??????? ??????? ?? ?? ???????? ??? ????? ?? ?????. ????? ????: ???????? ? ????? ??? ?????? ?? ?? ???? ????? ???? ??? ?????? ?????? ????? ???? ?? ???. ????? ???? ???? ??????: ??????? ????? ???? ??? ?? ?? ????? ???? ????? ?? ?????? ???? ?? ????? ???? ???????. ????? swot : ??? ??????? ??? ?? ????? ??? ??????? ?? ??????? ??????? ?????? ????? ? ???? ?????? ?? ????? ?? ????? ?? ???.

38. (c) Michael O'Duffy Ireland "how to develop a successful business" 38 ????? ?????? ?????? ?????? ??? ?????? ?????? ??? ????? ???????? ????????? (?? ??? ???)?? ??????? ????? ??? ??????? ? ??? ??????? ? ?????? ????? ??? ??????? ?? ????. ????? ?????? ???? ??? ???? ????? ?????? ?? ?? ?????? ?????? ? ????? ??? ??? ? ??? ????? ?? ????? ??? ?? ?????? ??????? ???.

39. (c) Michael O'Duffy Ireland "how to develop a successful business" 39 ???? ????? ??????? ????? The strategic plan will match with the vision identified for the company in its longer term goals. It will represent the achievement of the nest stage of development of the company as a successful enterprise. A team of business management experts are required to implement the strategic plan. The resources require both physical and intellectual assets. The physical assets support the basic operation of the company. They include the standard factors of production? buildings? plant & machinery? vehicles? and of course labour to exploit the use of the physical assets. The intellectual assets may the key difference in moving the company to a competitive and leadership position. When used with the physical assets? they greatly increase the value of the operation. The organise structure should include R&D? and S&M as well as company operations. These functions position the company in its market? and set the difference between major success and no success. The results achieved will move from sales and profits to further enhancements to the value of the company. These include key influential customers? innovative business? and a special portfolio of products and services.The strategic plan will match with the vision identified for the company in its longer term goals. It will represent the achievement of the nest stage of development of the company as a successful enterprise. A team of business management experts are required to implement the strategic plan. The resources require both physical and intellectual assets. The physical assets support the basic operation of the company. They include the standard factors of production? buildings? plant & machinery? vehicles? and of course labour to exploit the use of the physical assets. The intellectual assets may the key difference in moving the company to a competitive and leadership position. When used with the physical assets? they greatly increase the value of the operation. The organise structure should include R&D? and S&M as well as company operations. These functions position the company in its market? and set the difference between major success and no success. The results achieved will move from sales and profits to further enhancements to the value of the company. These include key influential customers? innovative business? and a special portfolio of products and services.

40. (c) Michael O'Duffy Ireland "how to develop a successful business" 40 ??? ?????? ???? ? ?????

41. (c) Michael O'Duffy Ireland "how to develop a successful business" 41 ??? ????? ? ???????

42. (c) Michael O'Duffy Ireland "how to develop a successful business" 42 ????? � ??? ????? ?? ???? � ???????? ???? ???? ????? ?? r&D ?? ?????? ???? ???? ???? ???? ?????? ??? ????? ?? ???? ??? ?? ???? ? ????? R&D? ?? ?????? ?? ???? ?????? ??? ???? ???? ?????? ?? ????? ?? ???. ?? ?????? ???? ???? ?????? ?? ?????? ??? ???? ???? ?? ?????? ??? ?????? ????? ?? ????. ?????? ?????? ??? ?????? ???? ??? ???. ??? ?? ???? ?????? (????)? ?? ??????? ?? ?????? ??? ???? ???? Newer industries are more technology based? and are more knowledge based. This is a special challenge for companies in older industries. Some new companies have few physical assets and much intellectual assets. Intellectual assets are knowledge driven. They include: skills - covering technical? business? management? personal abilities processes - for positioning? streamlining? quality? and control technologies - automating processes? new types of operation? and new products with more embedded capabilities information initiating events (SO? PO? PR? WO)? mapping processes? controlling processes? applying QA? signing off processes business intelligence - position of company in its market? competitive environment? regulatory environment products and services in the market (PIM) products and services of competing companies (PIM) products and services in their life cycle (PLM? release management)Newer industries are more technology based? and are more knowledge based. This is a special challenge for companies in older industries. Some new companies have few physical assets and much intellectual assets. Intellectual assets are knowledge driven. They include: skills - covering technical? business? management? personal abilities processes - for positioning? streamlining? quality? and control technologies - automating processes? new types of operation? and new products with more embedded capabilities information initiating events (SO? PO? PR? WO)? mapping processes? controlling processes? applying QA? signing off processes business intelligence - position of company in its market? competitive environment? regulatory environment products and services in the market (PIM) products and services of competing companies (PIM) products and services in their life cycle (PLM? release management)

43. (c) Michael O'Duffy Ireland "how to develop a successful business" 43 ????????? ????

44. (c) Michael O'Duffy Ireland "how to develop a successful business" 44 ??? ??????

45. (c) Michael O'Duffy Ireland "how to develop a successful business" 45 ?????? ????????

46. (c) Michael O'Duffy Ireland "how to develop a successful business" 46 ?????? ???????

47. (c) Michael O'Duffy Ireland "how to develop a successful business" 47 ???? ???? ???????? ????? ????? ??????? ???? ????? ?? ?????? ???? ?? ???? ???????? ????? ????? ?????? ???? ????? ?? ?????? ???? ?? ???? ????? ? ?????? ???? ???? ???? ????? ?? ?? ???? ???? ???? ??????? ???? ???? ??????. ????? ???? ???? ?? ??? ?? ?? ????? ??? ?? ???. ?? ?????? ???? ?? ????? ????????? ?????? ?? ?????? ? ?? ??????? ?????? ?? ???? ???. ?? ?? ?????? ????? ???? ???? ?? ????? ???? ?????? ????? ???? ??????? ???? ????? ????.

48. (c) Michael O'Duffy Ireland "how to develop a successful business" 48 ??????? ???? ????


50. ??? ????? ??????

51. (c) Michael O'Duffy Ireland "how to develop a successful business" 51 ????? ?????? �?????? ???? ?????? ?????? ???? ?? ???? ??? ???? ? ???? ????? ???? ????? ?????? ???? ??? ? ????? ??????? ?? ??????? ? ???????? ????."

52. (c) Michael O'Duffy Ireland "how to develop a successful business" 52 ???????? - ????? CLINTECH - ?????? ?????? (?????? ??????) ???? ????????? ????? ???? ????? ??????? ???? ???? ????? ????? ????????? ASH � ????? ?? ?? ?? ?????? ?????? ?? ??? ??? ????? ????? ?????? ???? ???? ? ?????? ??? ???? ?? ???? (??? IF ????? ?????) ???? ?????? NUIM- ?????? ???? ??????? ????? ??? 3D ??? ????? ???? ????? PAntel MAXI � ?????? ??? ???? ????? ? ????? DACONI- ??????? ?? RFID ??? ?????? ?? ????? ?? ??? ????? ??? ????? ?? ???? ????? ????? SYNTEX ASPIRIN � ????? ???

53. (c) Michael O'Duffy Ireland "how to develop a successful business" 53 ????? ?????? ????????? ????????? ????? ???? ??????? (????? ?? ??? ?????) ???? ??????? ?? ????? ?? ???? ??????????? ???? ??????? ???? ?? ????. ?????? ???? ????????? ???? ?? ??? ?? ??? ??�???. ?????????�?? ?? ??? 1950- ??? ????? ????? ????? ???? ???? ??? ?? ?? ???? Mini- mills ?? ?????. ?????? ?????? ???? ???????? ?? ????? ??????? ????? ????? ? ???? ??? ????? ???? ?? ??????? ????? ?????? ??????? ????? ?????? ????? ???? ?????? ????? � ????? ???? ????? Ryanair ????? ?? ???? (????) ?????? ????? ?????? ?? ?????? ?????? ??? ?????? ???? ???? ????? ???? ???? ?????? ?? ??? 1918 ?? ????? ??? ??? ????? ?????? ????? 1946 ??? ?? 28 ??? ????? ??. Innovation & Entrepreneurship? Peter F Drucker

54. (c) Michael O'Duffy Ireland "how to develop a successful business" 54 ?????? �???? ?? ????� ???????? ???? ?? ????? ?? ????? ??? ???????? ???? ???? ?? ????: ??? ?? ????? ??? ????? ???? ?????? ??? ??? ??? ???? ???? ??? ????? ?????? ???? ? ????? ????? ?? ???? ????? ?? ???? ????? ???? ??? ???? ???? ?? ???? ???? ??? ????? ???? ?? ??? ??? ???? ??? ???? ?? ?????? ????? ? ?????? ?? ???? ??? ???? ??????

55. (c) Michael O'Duffy Ireland "how to develop a successful business" 55 CEO interviews ???? ? ??????

56. (c) Michael O'Duffy Ireland "how to develop a successful business" 56 ???? ? ??????

57. (c) Michael O'Duffy Ireland "how to develop a successful business" 57 ????? ? ?????? ???? ?????????: ????? ?? ??????? ???? ????? ??? ? ????? ??? ? ??? ? ????? ???? ?? ???? ????? ??? ?? ??? ? ??? ????????? ????? ??????? ????? ??????? ????

58. (c) Michael O'Duffy Ireland "how to develop a successful business" 58 DYSON = UK ????? ????? ????? - ????? ??????? ???? - ???? ??? ?????? ???????? ??? ??? ????? - ????? ?? ????? � ??????? ????? ????? ???????? - ????? ?? ????? ???? - ?????? ???? - ?????? ???? ???? ???? - ???? ???? ?? ????? ???? - ?????? ???? - ???? ???? ?? ???? ??? ????? ?????? ?????? ??????] MATURE ????? ????? ???? ??? ????? ???? ????? ???? ????? ????????? ?????? ???? ??? ZANUSSI - ????? ??????? ???? - ????? ELECTROLUX - ?????? ???? - ????? ??????? - ?????????? ???? ?????

59. (c) Michael O'Duffy Ireland "how to develop a successful business" 59 ?????? ?????? ?? ??? ????? ????? ?????? ????? ???? ?????? ????? ????? ?? ???: ????? ??? ????? ???? ?? ????? ? ????? ???? ????? ????? ????? ?????? ????? ?????? ?? ?? ??? ????? ???. ??? ????? ????? ???????? ????? ?? ??? ??? ?????? ????? ??? ??? ???? ?????????? ? ???? ??? ???? ???? ? ????? ?? ????. ???? ?????? ?????? ??? ????? ?????? ??? ???????? ?? ?????? ?? ????? ???: ????? ???? ??? ?? ?? ?????? ??? ????? ?? ?? ?????? ????? ? ????? ????? ??????. ?? ???? ????: ???? ?????? ??? ???????? ???? ???????? ?? ????? ?? ?? ?????? ???? ????? ? ????? ?? ??? ???? ?? ????? ?? ?????? ?????? ???? ??????? ?? ?????? ????? ?? ? ?????? ?????? ??? ????? ? ????? ????? ??????? ?? ??? ?????. ?? ??? ?????? ????? ?????? ???? ????? ???? ?? ??? ?????? ??? ?? ???? ?? ???? ???? ???? ????? ? ??? ?????? ?? ????? ???? ???? ????? ????? . ???? ????? ???? ???? ?? ??????? ??? ?? ???? ?? ?????? ?? ?? ?? ?????? ????? ????? ?????? ? ???????? ??????? ?? ?? ????? ???? ? ????? ?????? ????? ??? ??? ?? ??? ???????? ???? ???? ???. News report? Irish Times? 9 November 2007

60. (c) Michael O'Duffy Ireland "how to develop a successful business" 60 ?????? ?????? ?? TQM ???? ?? ?????? ????? ? ???? ???? ????? ?? ????? ????? ???? ???????? ????. ??? ????? �?????? ??????� ???. ??????? ??? ????? ?? ???? ???? ??? ????? ?? ???? ?? ??? ????. ??????? ??? ????? ??�???? ???? ????? ???? ????? ??? ??? ?? ?? ????? ??????? ???? ??????? ???. ???? ??? ????? ?? ??? ???? ??????? ??? ???? ???????? ?? ????? ??????? ???????? ?? ?????.

61. (c) Michael O'Duffy Ireland "how to develop a successful business" 61 ??? ?????? (????) ?????? ????

62. (c) Michael O'Duffy Ireland "how to develop a successful business" 62 ??? ?????? (???) ?????? ???

63. (c) Michael O'Duffy Ireland "how to develop a successful business" 63 ??????? ?????? ?????? ?? ????? ?? ???? ???? ?? ?????? ????? ???? ?? ???? ?? ?????? ????? ? ??????? ?? ?????? ??? ?? ?????? ????.

64. (c) Michael O'Duffy Ireland "how to develop a successful business" 64 ?????? ???? ?????? ?????? ?? ????? ???? ????. ?????? ??? ???? ? ??? ? ??? ????? ??? (????????) ?? ????? ???? ???? ?? ????? ?????. ?????? ?? ??? ????????? ????? ???. (????????) ????????? ?????? ??????? ???? ?? ????? ?? ??? ????????? ????????? ?? ???? ?????? ??? ???? ????? ?????? ????? ???? ????? ??????

65. (c) Michael O'Duffy Ireland "how to develop a successful business" 65 ??? ????????? ?? ?????? ??????? ??? ????? ??? ?????? ???? ?????? ???? ?????? � ?????? ??????? ?????? ????


67. ??? ???? ?????

68. (c) Michael O'Duffy Ireland "how to develop a successful business" 68 ????? Warren Bennis (*): ??????? ?????? ? ????? ??? ?? ???? ?? ???? ?????? ? ???????? ????? ???? ?? ???. ?????� ????? ????? ?? ???? ? ?????? ???? ? ????? ?? ?? ??? ? ?????? ??� ?? ????. ????????? : ?????? ?????? ????? ??????? ??? ?????? ????: ??????? ??? ?? ????? ???? ?? ?? ?????? ????? ? ?? ?? ??? ?? ????. ?????? ???? ? ?????: ?????? ???? ?????? ???? ??? ?????? ?? ??????? ?? ????????????????? ????? ????? ?? ?????? ?????? ???????? ??? ???? ? ???????? ?? ????. ?????? ??????: ????? ??????(?????) ??? ?? ?????? ? ?????? ?? ?? ?????? ????? ?? ???. ?????? ???: ????? ?????? ???- �??????? ????????? ???? ?????? ????? ???? ? ???????� ?????? ??? ?????? ???? ????? � ???? ????? ?? ?? ?????? ? ???? ??? ?? ????? ?? ???? ????? ?? ?????? ???? ???????? ?? ?? ????? ????? ??? ?? ????? ?????? ?? ?? ?????? ?????? ???? ??? ????? ?? ?????? ?? ??? ?? ????? ?? ?????? ???? ????? ??????? ????? ??? ????.

69. (c) Michael O'Duffy Ireland "how to develop a successful business" 69 ?????? Jack Welch (GE) � ??????? ???? ?? ?? ???????? ???? ????? ????? ?? ???? ?? ???? ?????? ????? CEO ????? ?? ???. John Chambers (Cisco) � ???? ?? ?? ???? ?????????? ?? ???? ? ???????? ???? ????? ?? ??? Steve Jobs (Apple) � ???? ?? ????????? ????? ?? ?? ????? ??????? ???? ????? ???

70. (c) Michael O'Duffy Ireland "how to develop a successful business" 70 ?????? ?????? ?? ????? ??? ??????? ?????? ?????. ???????? ???? ??????? ????? � ???????? ?????? ?????? ?????? ????? ?? ????????? ?????? ???? ?? ????? ?????. ?????? ?? ?????? ??? ?????? ??? ??? ??????? ?????? ???? ?? ????? ???? ?? ??????? ?? ??????? ????? ?????? ????.

71. (c) Michael O'Duffy Ireland "how to develop a successful business" 71 ?????? ?????? ?? ??? ????? ?????? ?? ????? ?????? ?? ???? ???????? ?????? ????? ? ?????? ?? ???? ?????? ??? ????? ?? ?? ??? ????? ?????? ?? ???? ?????? ????? ?? ???? ?? ????? ????? ????? ? ????? (Ref daon) ?????? ?? ?????? ?? ????? ????? ? ????? ????? ???? ??????.


73. ??? ??? ??? ??? ? ???

74. (c) Michael O'Duffy Ireland "how to develop a successful business" 74 ??? ??? ? ??? ????? ????? ????? ??? ???? ????? ?? ????? ??? ???? ??? ????? ?? ???????? ????? ????? ?? ????? ??? ???? ??? ??? ?????? ???? ???? ????? ?? ????? ?? ????? ????? ??? ???? ????? ????? ???? ???? ???? ???? ???? ??????? ??? ???

75. (c) Michael O'Duffy Ireland "how to develop a successful business" 75 Model view

76. (c) Michael O'Duffy Ireland "how to develop a successful business" 76 ????? ??? ??? ? ??? ?? ???? ??????? ???? ??? ? ??? ???????? ???? ????? ????? ???? ????? ??? ? ??? ???? ?????? ?????? ?? ??????? ??? ? ???

77. (c) Michael O'Duffy Ireland "how to develop a successful business" 77 ????? ????? pdm ????? ?????? ??? ???? ???? ????? ????? ??????? ?????? ?? ???? ??????? ??????? ????? ? ??????? ???? Procter & Gamble and Unilever ????? ????? ?? ??? ??? ????? ?? ???? ????? ????? ? ??????? ?? ????????? ???? ????? ???? ????? ?????? ? ????????? ??? ?????? ? ????? ??? ????? ??????? ????? ?? ??????? ?????? ???? ???? ?????? R&D ?????? ????? ?????????. ?? ???????? ????? ????? ????? ?? ????? ????? ?? ?????? ??????.

78. (c) Michael O'Duffy Ireland "how to develop a successful business" 78 Example ??? ??? ? ??? ??? ?????: ??????? ???????? ?? ??? ?????? ??????? ?? ???? ????? ????? ?????? ??? ?? ???? ????? ??????

79. (c) Michael O'Duffy Ireland "how to develop a successful business" 79 Case study ??? ??? ? ??? MULTIS GROUP ????? ????? ?????: ????? ????? ????????? ? ?? ?? ???? ??????? ???? ??? ?? ????? ????? ????? ???????? ???? ? ??????? ?? ???? ???? ?????

80. (c) Michael O'Duffy Ireland "how to develop a successful business" 80 Case study ??? ??? ? ??? AMAZON.COM ????? ?????? ? ??????? ???? ?? ?? ???? ????((online ?? ???? ?? ?????. ?????? ????? ???? ?? ??????? ???? ?????? ???? ???? ???? ?????? ?????? ????? ????? ????? ? ???? ???? ??????? ?? ??? ???? ???? ???? ??? ????? ????? ?? ????? ??????? ???? B2C ? ?? ???????? ???? ??????? 2.0

81. (c) Michael O'Duffy Ireland "how to develop a successful business" 81 Case study ??? ??? ? ??? � ??? ????? BROMLEY GROUP ??? ??????? ?? ??????? ?? ???????? ????? ? ??? ????????? ?? ?? ????? ????? ????? ?? ???? ????? ?? ???? ???? ? ??? ?????? ??? ????? ????? ??? ?? ?? ?????? ???? ??????? ??? ???? ? ?????? ????? ???? ?? ???????? ?? ???? ????? ?? ?? ???? ?? ???? ? ???????? ?????? ?? ????. ????? ???? ???? ???? ????? ?????? ????????? ??????? ?? ??? ????? ???? ????? ????? (????? saas)? ????? ????? ????? ???? ???? ?? ?? ???? ????? ?????? ????????? ???? ????? ????? ?? ?????? ????? ????? ??? ?? ????.

82. (c) Michael O'Duffy Ireland "how to develop a successful business" 82 ????? ??? ??? ? ??? ????? ??? ????? Iran Khodro ????? ????? ?? ???? ????? Dell? Boeing ????? ?????? Ships ????? ?????? Accenture ????? ??????? Nokia ????? ???????? Flextronics ???? ?????? Syntex ??????? (?????? ????) Virgin ????? ?????? (with SCM) Smith Klein Beecham ????? ????? ?????? Packard Electric? Bosch ????? ? ???? ????? ???? Volkswagen? Bugacia ???????? Walsh Western? DHL ????????? ????? Fraunhofer


84. ??? ???? ???? ?????

85. (c) Michael O'Duffy Ireland "how to develop a successful business" 85 ????? ?? ? ?????? ?? ????? ???????? ???? ??????? ?? ??????? ????? ?????? ?? ???????? ?? ????? ?????? ???? ? ????? ??? ???? ???????? ?????? ???? ??? ??? ?? ?? ???? ????? ?????. ?????? ?? ????????? ????? ???? ???? ?????? ??? ?? ???? ????????? ???? ? ????????? ???? ????? ?? ?????? ?????? ?????? ????? ?? ??? ?????? ????? ?? ???. ?????? ? ??????? ???? ?? ?????? ???? (???????? ???? ????) ?? ????? ?? ????? ????? ? ?? ???? ????? ?? ???? ??? ?? ????.

86. (c) Michael O'Duffy Ireland "how to develop a successful business" 86 ????? ?? ? ?????? ?? ???? ??? ?????? ? ????? ???? ?? ????? ? ???? ???? ?? ??? ???? ?? ?????? ?? ?? ????? ?? ???? ?? ?? ???? ??????? ????????? ???? ?? ???? ???? ???? ? ????? ?? ??????? ??????? ??????? ???? ? ????? ????? ???? ?? ????? ????? ??? ????? ????? ????? ?? ???? ?? ??? ?????

87. (c) Michael O'Duffy Ireland "how to develop a successful business" 87 ????? ?? ? ?????? ?? ????????? ? ????? ? ?????? ??? ???? ??????? ? ??????? ????? ?????????? ?? ?? ???? ? ?? ?? ???? ? ?? ?? ???? ?? ???? ? ????????? ????? ????? ?????? ?? ?? ???? ????? ??? ???? ?? ???? ? ?????? ?????? ????? ?????. ? ??????? ???? ????? ???? ???? ??? ?? ?? ???? ???? ?????? ??????? ???? ?? ??????? ? ?????? ??? ???? ????? ????? ????? ??????? ?????? ? ?????

88. (c) Michael O'Duffy Ireland "how to develop a successful business" 88 ????? ?? ? ?????? ?? ??? ????? ? ?????? ?????? ??????? ??? ? ?????? ?? ??????? ???????? ???????? ???? ????? ???? ?? ????? ? ?????? ??????? ???? ???????? ???? ?? ??????? ?????? ????? ??? ?????? ???? ???? ??????? ????? ? ????? ??? ??? ?????- ?????? ????? ?????? ? ?????? ?????? ?? ????? ??? ??? ???? ?? ??? ?????? ?? ????? ? ???? ??? ?? ????? ?? ????.



91. (c) Michael O'Duffy Ireland "how to develop a successful business" 91 Thank you for your attention! Khoda hafez! May God go with you!

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