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UniMás Launch OOH Images

UniMás Launch OOH Images. Local OOH. Objective: Build incremental reach & awareness in key markets Create base/foundation OOH plan Rationale: Media not covered by Univision On-Air and sister support OOH heavy quintile index is above average: 103

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UniMás Launch OOH Images

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  1. UniMás LaunchOOH Images

  2. Local OOH Objective: Build incremental reach & awareness in key markets Create base/foundation OOH plan Rationale: Media not covered by Univision On-Air and sister support OOH heavy quintile index is above average: 103 Target drives an average of 139 miles each a week Target shows considerable interest in advertising on: • On buses/trains: 148 index • On phone booths: 175 index • Billboards 114 index Tactics: Flight Date: January 7-February 6, 2013 Estimated Impressions: 155.0MM LA, NY, Miami: • Cover general areas • Heavy-up in Hispanic neighborhoods *Source: MRI

  3. Miami, FL Total OOH Placements & Examples King Buses 60 King Buses 4 Digital Billboards 2 Bulletins Estimated Impressions: 11,636,234 Digital Billboards LeJeune & NW 7th St Static Billboards SW 8th St & 17th Ave

  4. Miami, FL Examples Continued Vinyl Bulletins I95 South & N/O Flagler St. (Close-up and wide-angle view)

  5. New York, NY Total OOH Placements & Examples Urban Panels 33 Urban Panels 124 King Buses 170 Phone Kiosks 1 Digital Board 3 Bulletins Estimated Impressions: 39,575,513 Digital Billboard Lincoln Tunnel Vinyl Bulletins 161 Street E. River

  6. New York, NY Examples Continued King Buses Static Billboards Midtown Tunnel/23rd St. Phone Kiosks

  7. Los Angeles, CA Total OOH Placements & Examples Bulletins (N- 405 Freeway across from Univision) 60 30-Sheet Billboards 65 Bus Shelters 8 Premiere Squares 13 Bulletins 134 Tail Bus Backs Estimated Impressions: 96,015,245 Premiere Squares Bus Backs

  8. Los Angeles, CA Examples Continued Bus Shelter (interior view) Bus Shelter (exterior view)

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