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The Institute of Advanced Motorists Thursday 27 th January 2011

The Institute of Advanced Motorists Thursday 27 th January 2011. Duncan Pickering Market Development Manager IAM Charity. Charitable Objectives. 1956 - The Objects for which the Institute is established are: To improve the standard of driving and for the advancement of road safety.

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The Institute of Advanced Motorists Thursday 27 th January 2011

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  1. The Institute of Advanced Motorists Thursday 27th January 2011 Duncan PickeringMarket Development Manager IAM Charity

  2. Charitable Objectives • 1956 - The Objects for which the Institute is established are: • To improve the standard of driving and for the advancement of road safety. • To establish an advanced driving test.

  3. A (very) brief history of the IAM! • Established 1956 • Renowned Advanced Driving and Motorcycling courses and tests • Introduced Cycling Initiative. • 215 volunteer groups across the UK. • c. half a million Advanced tests • Currently c.100,000 members.

  4. So, what do you know of the IAM?

  5. Our Aims • Grow Membership; Aim to appeal to as many road users as possible. • Engage with younger road users. • Increase awareness and media exposure amongst road-using public. • Lobby local and national government in important motoring and road safety issues. • Instigate and publish highly relevant road-safety research reports.

  6. IAM – “Driving Road Safety” Why? • 2008: • 2,538 Fatalities • 26,034 Seriously injured • 230,905 Other injuries Thankfully, there is a decreasing trend...

  7. We all need to share the road!

  8. What does the IAM offer? • Through Advanced Driving & Riding Programmes • (known as the “Skill for Life”) • Several other bespoke on-road assessments • Online assessments • Cycle Training and cycle safety advice

  9. Why does the IAM do its work? We provide: • Confidence! • Control • Safety • Enthusiasm • Enjoyment

  10. IAM Policy and Research Division (PRD) • Evolved from the AA Motoring Trust and subsequently from the IAM Motoring Trust • Undertake a programme of transport and road safety research • Research Driver/Rider/Transport behaviour • Promote practical, evidence-based policies to improve the safety of all road users • Be an effective advocate for safer roads, safer drivers and safer vehicles • Encourage responsible motoring and through training and education

  11. IAM PRD– Published Reports

  12. The Commercial arm of the IAM

  13. Welcome Simon Elstow: Head of Training & Field Operations IAM Drive & Survive

  14. IAM Drive & Survive • Commercial subsidiary of the IAM • National network of trainers • Largest provider of ‘post test’ training in the UK • 25+ training products, including: onroad, online, and classroom based learning • Winner of the Green Fleet Award: Driver Training Company 2010

  15. Our Customers

  16. Hearts & Minds • The Team • GDE Matrix • Top Down

  17. The Organisation • Green credentials/ethics • CSR • Carbon footprint • Aligning with market/partners: • Green Angels, The Green Grid etc • Annual CSR day • Green ambassadors • ISO14001 • Zero waste to landfill • Working with partners

  18. The Driver • Focused and simple • Carrot & stick • Credible & achievable

  19. Commercial Group: The Results • Target • 4 year programme • Fuel monitoring • Top down

  20. How Not to Do It Technology without integration

  21. Thank you Q & A

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