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What is a Social Networking Application (SNA)?

A Model for the Adoption of Social Networking Applications in Organizations Kenneth A. Griggs, Ph.D. Rosemary Wild, Ph.D. California Polytechnic State University, USA. What is a Social Networking Application (SNA)?. The maintenance of public or private user profiles

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What is a Social Networking Application (SNA)?

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  1. A Model for the Adoption of Social Networking Applications in OrganizationsKenneth A. Griggs, Ph.D.Rosemary Wild, Ph.D.California Polytechnic State University, USA

  2. What is a Social Networking Application (SNA)? • The maintenance of public or private user profiles • User defined access and connection sharability • Connection traversal within or beyond a single network node • The formation of relationships

  3. Social Network Mapping

  4. Organizational use of Social Networking Applications • Recent Forrester study of information workers: • Only 22% said that it was vital to their jobs • Only 28% said that they use social networking applications at least once per month • InformationWeek Survey: • Wiki’s, Blogs, Discussion Groups are the primary applications with only 20% of respondents reporting significant usage

  5. Organizations and Social Networking • WHY?

  6. What are the potential benefits of enterprise social networks?What criteria should an organization use when buying or building a social networking application? RESEARCH QUESTIONS

  7. Macro Social Networking Adoption Factors • Time • Space • Medium • Content • Organizational Impact

  8. ATTRIBUTES and SUB-ATTRIBUTES

  9. COMPARISON of TWO POTENTIAL SOCIAL NETWORK APPLICATIONS: SNA 1 & SNA 2

  10. Emergent Enterprise Social Networking ApplicationsJiveYammerChatter

  11. Conclusion

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