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Propaganda!

This informative content discusses various propaganda techniques employed by corporations, government entities, and individuals to persuade viewers. It explores seven techniques such as bandwagon, loaded words, testimonial, transfer, repetition, name-calling, and fear, showcasing their application in different mediums like commercials, packaging, speeches, billboards, and more. The text language is in English.

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Propaganda!

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Presentation Transcript

  1. IMPROVED! NEW! Propaganda! A MUST SEE! Everybody is doing it!

  2. What do these images have in common? They are all used to influence you to do something. They are all examples of propaganda!

  3. WHAT? A message used to persuade you to believe something or do something Propaganda WHY? To persuade you to buy something, think something, or do something. WHO? • Corporations • Government • Individuals WHERE? Commercials PackagingSpeeches StoresBillboards InternetNewspapers Everywhere! HOW? There are 7 propaganda techniques we will learn

  4. The 1st type of Propaganda is… Bandwagon Persuading people to do something by letting them know others are doing it. All the cool kids are doing it Everybody has one!

  5. Bandwagon works because it makes you think “everyone is doing it” and you should too. Why is this ad considered BANDWAGON?

  6. What other examples of BANDWAGON can you think of? From today:

  7. The 2nd type of Propaganda is… Loaded Words Love Hate Using words that will make people feel strongly about someone or something.

  8. Loaded words work because they make you feel a certain way. What words are used in these ads that make us feel a certain way?

  9. What are some other examples of LOADED WORD propaganda? Pepsi "Forever Young" (and listen to the lyrics)

  10. The 3rd type of Propaganda is… Testimonial Using words and images of a famous person or an expert to persuade.

  11. Testimonials work because you feel like you can trust the words of an expert or someone famous.

  12. What are some other examples of TESTIMONIAL propaganda? From today: From the 1950s: See Coldplay’s iTunes ad here.

  13. Which is which? • Bandwagon • Loaded Words • Testimonial “4 out of 5 dentists surveyed recommend sugarless gum to their patients who chew gum.”

  14. The 4th type of Propaganda is… Transfer Using images to bring up strong feelings or emotions in order to persuade.

  15. Transfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product. (This can also work with bad feelings) What emotion is being transferred in this ad?

  16. What are some other examples of TRANSFER propaganda? Mountain Dew See Coca-Cola’s “Open Happiness” Music Video ad here

  17. The 5th type of Propaganda is… Repetition SUNDAY! SUNDAY! SUNDAY! Using repeated messages or pictures to persuade.

  18. Repetition works because you remember things better when you’ve seen or heard it more than once. If you drove by these repeating signs, why would you be interested?

  19. What are some other examples of REPETITION propaganda? See Career Builder’s Super Bowl ad here https://www.youtube.com/watch?v=pQ8Iw0dTMm0

  20. The 6th type of Propaganda is… Name-Calling Links a person, idea, or product to a negative symbol.

  21. What are some other examples of NAME-CALLING propaganda? Dove Real Beauty Mac Vs. PC —notice the name-calling is inferred, we are assuming that PC is a bad product, making MAC better. —this ad is putting down the “fake beauty” we see in advertising by showing us how we are deceived by what we see in ads.

  22. Name-calling works because if we believe the competition is bad, we can assume this product will be the best choice. You can’t trust Lyin’ Ted Why do you think we see this technique used so often in politics?

  23. The 7th type of Propaganda is… Fear Plays on our deep-seated fears and warns the audience that disaster will strike if we do not follow the instructions.

  24. Fear works because we want to keep ourselves and our family safe.

  25. What are some other examples of FEAR propaganda? This site has several Political Campaign commercials from history using both fear and name-calling propaganda.

  26. What Were Those Techniques, Again? • Bandwagon • Loaded Words • Testimonial • Transfer • Repetition • Name-Calling • Fear

  27. Exit Slip • How does your knowledge of persuasive writing help you understand the dangers of propaganda? (Write three to four sentences on a half sheet of paper and turn in.) • Which types of propaganda will you use in your power point and why?

  28. Which type of propaganda is being used?

  29. Which type of propaganda is being used?

  30. Which type of propaganda is being used?

  31. Which type of propaganda is being used?

  32. Which type of propaganda is being used?

  33. Which type of propaganda is being used?

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