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MOLSON

MOLSON. HELMET SHAMPOO. PRESENTED BY TINA SHARP XUE YANG JASON ZRINSCAK. MOLSONS VISION. MOLSON’S VISION IS TO REMAIN ONE OF THE WORLDS BEST PERFORMING BREWERS IN THE WORLD, AND TO MEET THE FOLLOWING OBJECTIVES: GROW OPERATING PROFIT GROW MARKET SHARE GROW VOLUME ORGANIZATIONAL RENEWAL

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MOLSON

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  1. MOLSON HELMET SHAMPOO PRESENTED BY TINA SHARP XUE YANG JASON ZRINSCAK

  2. MOLSONS VISION • MOLSON’S VISION IS TO REMAIN ONE OF THE WORLDS BEST PERFORMING BREWERS IN THE WORLD, AND TO MEET THE FOLLOWING OBJECTIVES: • GROW OPERATING PROFIT • GROW MARKET SHARE • GROW VOLUME • ORGANIZATIONAL RENEWAL • IMPROVE QUALITY

  3. I BET YOU DON’T KNOW • MOLSON WAS ESTABLISHED IN 1786 IN MONTREAL • CREATED NEW ERA OF BEER DRINKING DURING 90’s • MOLSON BRAND NAME IS KNOWN ACROSS CANADA • BEER INGREDIENTS ARE ACTUALLY HEALTHY FOR YOUR HAIR

  4. BEER'S NATURAL INGREDIENTS GIVE HAIR BETTER SHINE BY COMBINING THE ALCOHOL AND YEAST TO CREATE TEXTURE, LUSTRE AND ALOW FOR BETTER MANAGEABILITY.

  5. MOLSONS BEER HAS HIGH ACIDITY LEVEL WHICH HELPS TO REMOVE BUILD UP, AND CAN BE USED AS AN ALL IN ONE SHAMPOO & CONDITIONER

  6. THE PH BALANCE IN BEER IS CLOSER TO HAIR ITSELF THUS BEING LESS DAMAGING THAN ALKALINE-LADEN SHAMPOOS.

  7. ARE YOU KIDDING ME? • THIS SHAMPOO IS MADE FOR: • THE GUY WHO DOESN’T CARE FOR FLOWERS, STRAWBERRY, OR LILAC SCENTS • THE GUY WHO DOESN’T WANT TO WASTE TIME LOOKING FOR SHAMPOO • THE GUY WHO DOES CARE ABOUT HAIR QUALITY

  8. THAT’S ALL • PRICING FOR OUR PRODUCT WILL BE VERY COMPETETIVE: • $3.95 PER 500ML BOTTLE (RETAIL) • LOW MACNUFACTURING COST DUE TO LARGE QUANITY OF BEER PRODUCTION

  9. WHY PUT HEAD ON YOUR BEER, WHEN YOU CAN PUT BEER ON YOUR HEAD?

  10. YOU’LL HEAR ABOUT IT… • FREE SAMPLE • PRODUCT DEMONSTRATIONS (MALL/EVENTS) • ADS: TELEVISION/PRINT • BAR/PUBS WASHROOM AD • POP IN-STORE DISPLAYS • YOUR FRIENDS

  11. WHERE CAN I GET IT? • SUPER MARKETS (WALMART,SHOPPERS, DRUGSTORES) • ON LINE www.molson.com • BARBER SHOPS

  12. LAST CALL • OUR GOALS AND OBJECTIVES: • MOLSON IS INTRODUCING AN INNOVATIVE PRODUCT, A NEW TWIST ON CONSUMING YOUR BEER; SHAMPOO FOR THE NEW ERA, CREATING HEALTHIER HAIR FOR EVERYONE, AND A YOUNG COOL IMAGE THAT GOES ALONG WITH IT

  13. WANNA KNOW MORE?

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