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ENGAGE CUSTOMERS WITH SOCIAL MEDIA

ENGAGE CUSTOMERS WITH SOCIAL MEDIA. Josh Chiles – CEO Engaged!. Today’s Engaging Agenda. Who is Josh Chiles Start Engaging on Facebook – Statuses Start Engaging on Facebook – Photos Increase ”Likes” – Facebook Advertising Increase “Likes” – Facebook Landing Pages

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ENGAGE CUSTOMERS WITH SOCIAL MEDIA

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  1. ENGAGE CUSTOMERSWITH SOCIAL MEDIA Josh Chiles – CEO Engaged!

  2. Today’s Engaging Agenda • Who is Josh Chiles • Start Engaging on Facebook – Statuses • Start Engaging on Facebook – Photos • Increase ”Likes” – Facebook Advertising • Increase “Likes” – Facebook Landing Pages • Creating Content for YouTube • Start Engaging on Twitter • Start Engaging on Your Blog • Start Engaging with QR Codes Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  3. Who Is Josh Chiles • Passionate about Social Media • Started using social media while working at Prince William Marina • Founded Engaged! to help businesses • Writes blog posts for Boating Industry • Teaches social media classes for the National Marine Manufactures Association • Has just created the most powerful social media management dashboard for business at StartEngaging.com Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  4. Start Engaging on Facebookby Posting Status Updates Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  5. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  6. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. • Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  7. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. • Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) • Ask a hypothetical question. (Example: ”A family that rides together, ___ together.”) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  8. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. • Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) • Ask a hypothetical question. (Example: ”A family that boats together, ___ together.”) • Share information about your company: news coverage, job openings, promotions, and milestones. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  9. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  10. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  11. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  12. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  13. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  14. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or expo. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  15. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  16. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or expo. • Post pictures from a conference. Go ahead, you’re at one now! (ProfitX) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  17. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  18. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or expo. • Post pictures from a conference. (ProfitX) • Post pictures of your inventory. Use the captions for descriptions. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  19. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  20. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or expo. • Post pictures from a conference. (ProfitX) • Post pictures of your inventory. Use the captions for descriptions. • Use the top photo strip of your Facebook page in a creative way. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  21. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  22. Increase Facebook “Likes”Facebook Advertising The most targeted form of advertising Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  23. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  24. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  25. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  26. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  27. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event • Set a daily budget you’re comfortable with Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  28. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event • Set a daily budget you’re comfortable with • Test different ads to see which works best Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  29. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event • Set a daily budget you’re comfortable with • Test different ads to see which works best • Choose to pay only when people click (CPC) or see your ad (CPM) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  30. Increase Facebook “Likes”Facebook Advertising What is the most important part of your Facebook ad? Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  31. Your Landing Page! Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  32. Increase Facebook “Likes”Landing Pages • Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  33. Increase Facebook “Likes”Landing Pages • Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” • Use a reveal tab (Must ”Like” your page before gaining access) Only on one page though Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  34. Increase Facebook “Likes”Landing Pages • Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” • Use a reveal tab (Must ”Like” your page before gaining access) Only on one page though • Different landing tab ideas… • Welcome • Sweepstakes / Contest • Shopping Cart • Deals / Exclusive Offers • Photo Showcase • Document Download (maintenanceform) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  35. Creating Content for YouTube Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  36. Creating Content for YouTube • Keep it simple and short – under 2 minutes Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  37. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow with photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  38. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  39. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features • Events and Expos(set-up, during and after) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  40. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features • Events and Expos(set-up, during and after) • How-to’s(safety gear, changing your oil) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  41. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features • Events and Expos (set-up, during and after) • How-to’s(safety gear, changing your oil, etc.) • Using pulp culture, create a spoof (Many haveused the highly popular Super Bowl ad “The Force” with mini Darth Vader to create a spoof for many different industries) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  42. Benefits of Using Twitter Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  43. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  44. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  45. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  46. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  47. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management • Promote your blog, newsletter and events. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  48. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management • Promote your blog, newsletter and events. • Gaining Valuable Feedback Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

  49. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management • Promote your blog, newsletter and events. • Gaining Valuable Feedback • SEO Boost - driving traffic to your website Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

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