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Achieve Green Promoting the Role of Vinyl in Green Building

Achieve Green Promoting the Role of Vinyl in Green Building. Allen Blakey VP Industry & Govt. Affairs The Vinyl Institute, USA Fourth Andean Conference PVC and Sustainability Bogota,Sept. 28, 2010. The Built Environment. About 70% of PVC/vinyl goes into building products in US

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Achieve Green Promoting the Role of Vinyl in Green Building

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  1. Achieve GreenPromoting the Role of Vinyl in Green Building Allen Blakey VP Industry & Govt. Affairs The Vinyl Institute, USA Fourth Andean Conference PVC and Sustainability Bogota,Sept. 28, 2010

  2. The Built Environment • About 70% of PVC/vinyl goes into building products in US • Because of this important market, the Vinyl Institute researched and developed an educational program for “building professionals”

  3. $ $ $ Who is Most Influential In Constructing a Building? Owner Designer Constructor Supplier Regulator Public Private Large Small Short Long Developer Facility Mgr. Lender Broker Manufacturer Dealer Distributor Architect Engineer Specifier Interior-designer Consultant General Contr. Sub-contractor Const. Mgr. Builder Federal State Local Official Source: George Middleton & Associates, Inc.  2009

  4. Goal: Educate Architects, Designers • We focus on architects and interior designers • Learn what they do, how they think • Educate them with neutral, factual information • Empower them to continue specifying PVC products • Show how vinyl can fit in their designs Photo Credit: Bolon, UK

  5. IN DESIGN • 45-minute continuing education course for building professionals • Architects/designers earn credit for course • 1,500 professionals take course annually • Lunch presentations at design firms • Trade show seminars • Manufacturer-sponsored events

  6. IN DESIGN • Course covers: • Attributes • Manufacturing • Fire Safety • Air Quality • Aesthetics • Recyclability • Innovation • Reference & • Sustainability tool

  7. IN DESIGN

  8. But is Vinyl Sustainable? • Many architects and designers today want to know how products can promote sustainability and reduce environmental impact • We needed a new program element on PVC’s benefits – something that proved PVC belongs in green buildings

  9. IN DESIGN

  10. www.achievegreen.net

  11. www.achievegreen.net • Spread sheets can be downloaded from a web site • LEED™New Construction v.3 • Green Building Initiative/ANSI 01-2010

  12. www.achievegreen.net

  13. www.achievegreen.net

  14. achievegreen.net • Achievegreen is multi-functional • Supports PVC’s role in green building and reduced impacts • Shows PVC’s compatibility with LEED and Green Globes • Provides a resource and marketing tool for the vinyl industry

  15. achievegreen.net • 2010 goal: Get product manufacturers to list their companies in the spread sheets • Held webinars for 100 companies to explain the program • 75 companies list products in >100 point categories • Hundreds of web site visits

  16. Marketing • 2010 and beyond: Hope more companies will list products and promote the web site to their architect and designer customers • We are also starting to market through our CE course and conference presentations

  17. Thank you!

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