MKT 578 UOP HELP/UOP COURSE

1. MKT 578 ASH Course Tutorial For more course tutorials visit www.uophelp.com

2. MKT 578 ASH Course Tutorial MKT 578 Entire Course MKT 578 Week 1 DQs Week 1 DQ 1 Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained.  Similarly, marketing often serves to enhance an organization's reputation, products and services.  In what ways can we distinguish public relations from marketing? Week 1 DQ 2 • MKT 578 Week 1 DQs • MKT 578 Week 2 Public Relations Learning Team Project Problem Framing Paper • MKT 578 Week 2 DQs • MKT 578 Week 3 Learning Team Reflection • MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper • MKT 578 Week 3 DQs • MKT 578 Week 4 Learning Team Reflection • MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper • MKT 578 Week 4 DQs

3. MKT 578 ASH Course Tutorial MKT 578 Week 2 DQs MKT 578 Week 2 Learning Team Project Problem Framin Resource: University of Phoenix Material: Public Relations Learning Team ProjectWrite a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it.Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following:Provide a brief background of the selected organization, including its products, services, and customers.Identify the problem or opportunity at the center of the scenario for which the • Week 2 DQ 1 • Describe the role of marketing research as it pertains to public relations. Compare and contrast primary and secondary research. Is one more important than the other to public relations professionals and their efforts? Why do you think so...or why not? • Week 2 DQ 2 • What do you understand internal and external stakeholders to be, when considered from the perspective of the Public Relations profession?  How would you determine how to classify a

4. MKT 578 ASH Course Tutorial MKT 578 Week 3 DQs MKT 578 Week 3 Individual Assignment Public Relations Resource: Week Two Problem Framing PaperUse the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference.Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign.Identify the perceived needs of each of the stakeholder categories and critique how well your selected organization addressed the needs of each of those internal and external publics to date. • Week 3 DQ 1 • What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not? • Week 3 DQ 2 • The growth of video news releases (VNRs) has increased significantly. Former President George W. Bush and former California Governor Arnold Schwarzenegger both made use of VNRs during their respective administrations.

5. MKT 578 ASH Course Tutorial MKT 578 Week 4 DQs MKT 578 Week 4 Individual Assignment Ethical and Legal Resources: The Practice of Public RelationsUse available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described should have occurred within the past 10 years.Identify two public relations messages and two public relations practices that were used to address the crisis.Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified. • Week 4 DQ 1 • Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding? • Week 4 DQ 2 • What do you think is a more effective approach for introducing your market to new products, advertising, or public relations? Discuss some of the pros and cons inherent to each approach as used in

6. MKT 578 ASH Course Tutorial MKT 578 Week 4 Learning Team Reflection MKT 578 Week 5 DQs Week 5 DQ 1 The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods. Week 5 DQ 2 Social media 2.0 is all about interactivity and developing relationships.  In what ways have social media sites increased the ability of companies to create relationships with their publics?  What specific social media sites are you familiar • Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field.Prepare a 350- to 700-word paper detailing the findings of your discussion

7. MKT 578 ASH Course Tutorial MKT 578 Week 5 Learning Team Project Public Relations MKT 578 Week 6 Learning Team Project Public Relations Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning PaperPrepare a plan of 3,500 to 5,000 words based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing • Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing PaperWrite a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following:The objectives that the public relations campaign is expected to achieveThe organization’s internal and external publicsA discussion of the public relations tactics (tools) that will likely be used in the plan,

8. MKT 578 ASH Course Tutorial MKT 578 Week 6 Learning Team Project Public Relations • Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning PaperAdditionally, create and submit a 15- to 20-slide Microsoft® PowerPoint® presentation that includes detailed speaker notes that illustrate how the material would be delivered to an audience based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while

9. MKT 578 ASH Course Tutorial For more course tutorials visit www.uophelp.com