1 / 27

Mobile Imaging 2.0

Mobile Imaging 2.0. Tony Henning – Senior Analyst, Mobile Imaging The 6Sight Report thenning@6sight.com. Camera Sales: 2004 – 2013. Millions of units. Still Room for Growth. Camera-phone advantages vs. standalone cameras: 2000 – 2009. Ubiquity It’s the camera you always have with you

janna
Télécharger la présentation

Mobile Imaging 2.0

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mobile Imaging 2.0 • Tony Henning – Senior Analyst, Mobile Imaging • The 6Sight Report • thenning@6sight.com

  2. Camera Sales: 2004 – 2013 Millions of units

  3. Still Room for Growth

  4. Camera-phone advantages vs. standalone cameras: 2000 – 2009 • Ubiquity • It’s the camera you always have with you • Connectivity • Always connected: • to family, friends, colleagues • to the internet • to the world

  5. Initial Inhibitors to Mainstream Usage • Image quality = Unsatisfactory • Hardware design / ergonomics = Awkward • Software design / interface = Impenetrable • Transfer options = Too few, too complicated • Interoperability = Virtually none • Data plans = Expensive, complex • Networks = Too slow, spotty coverage • Mobile imaging ecosystem = Nonexistent – immature

  6. Resolution Trends: 2005 – 2013

  7. Resolution Trends: 2009 – 2013

  8. Resolution: U.S. Handsets

  9. Resolution: U.S. vs Global

  10. MMS Growth: U.S. & Global

  11. Steadily increasing resolution VGA > 1.3MP > 2MP > 3MP > 5MP > 8MP > 12MP > 20MP >> ?? Improving sensors Size (1.75 µm > 1.4 µm > 1.1 µm > 0.9 µm), sensitivity (FSI > BSI > Quantum Film) Auto-focus Table stakes for premium phones, becoming mainstream (even the iPhone); new technologies beginning to appear Improving video capabilities Capture & playback — VGA @ 30 fps > 720p > 1080p (2011~2012) DSC features anti-shake, face detection & recognition, blink detection, red-eye removal, smile shutter, panorama stitching, scene modes, sophisticated metering/focusing schemes, mechanical shutters, Xenon flash Camera-Phone Trends 2010

  12. Impressive displays Larger, tighter, deeper palettes, AMOLED/TV technology, accelerometers, multi-touch interfaces (pico projectors already on the market) Geo-tagging GPS increasingly common (in 21% of all handsets in 2009) Multiple connectivity options Bluetooth, Wi-Fi, USB, removable media (70%), automatic network uploads Optical zoom Likely to remain rare for a while longer Camera-Phone Trends 2010

  13. iPhone Sales by Quarter Q3’07270,000(original iPhone released)Q4’071,119,000Q1’082,315,000Q2’081,703,000Q3’08 717,000Q4’086,892,000(iPhone 3G released)Q1’094,363,000Q2’093,793,000Q3’095,200,000Q4’097,400,000(iPhone 3GS released)Q1’108,750,000 Total42,522,000

  14. 150,000 + iPhone apps More than 10 million per day 4 Billion + downloaded so far 7 Billion apps in 2009 50 Billion a year by 2012 all app stores (38 & counting) - GetJar $4.1 Billion business in 2009 $17.5 Billion in 2012 all app stores - GetJar

  15. Camera-phone advantages vs. standalone cameras:2010 – ?? • Smart phones vs. dumb cameras • Simplified, touch-based, purpose-driven/contextual interfaces • Real operating systems • Open vs. closed • App stores • Malleable, extendable, customizable • Generate revenue, trigger actions • Accessorize, personalize to suit your own needs

  16. Tony Henning – Senior Analyst, Mobile Imaging thenning@6sight.com 6Sight Report – www.6sightreport.com 6Sight Future of Imaging Conference – www.6sight.com What do you think?

More Related