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October, 2010

October, 2010. SES World Skies’ role in the regional satellite market. Ludmila Naumova Senior Regional Director, Europe, Russia and Central Asia. Who are we ?. The SES Group. 49 %. 30 % *. 100 %. 100 %. 100 %. 100 %. 100 %. 100 %. 50 %. 35 %. 100 %. 100 %. 70 %.

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October, 2010

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  1. October, 2010 SES World Skies’ role in the regional satellite market Ludmila NaumovaSenior Regional Director, Europe, Russia and Central Asia

  2. Who are we?

  3. The SES Group 49% 30%* 100% 100% 100% 100% 100% 100% 50% 35% 100% 100% 70% * Approx., depending on the final financing round

  4. We provide critical connectivity and distribution services that allow our customers to fulfill their communications goals and business ambitions.

  5. Our Fleet Our Fleet and Services

  6. Current Satellite Fleet – 29 satellites and 13 teleports!

  7. SES Proposal to MegaFonSES Fleet 7

  8. We’re Growing!New Satellites 2010 - 2013 Upcoming Launches

  9. SES Proposal to MegaFonSES World Skies Results • A global fleet of 26 in-orbit satellites with 6 additional satellites firmly scheduled between now and 2012 • Global coverage in C-band • Comprehensive landmass coverage in Ku-band • Efficient restoration and back-up capabilities • Access to multiple orbital locations enabling further business expansion for customers • 350 employees spread across the globe • Global reach, local presence: Princeton, Washington DC, Sao Paulo, The Hague, Accra, Mexico City, London, Singapore and Sydney • We have 1,500 television channels including 99 HD channels globally • We serve the needs of 27 government entities from the U.S. to New Zealand • We have over 550 customers in 100 countries Customers split by segment SES WORLD SKIES Media Enterprise 27% 33% 15% 25% Outsourcing (Media) Government Service 24% 76% Space Segment 9

  10. Who do we serve?Market Segments & Satellite Applications Media Enterprise Government • Cable Distribution • Broadcast Networks • DTH broadcast • HD Distribution and Contribution • Occasional Use • Video Contribution • 3DTV delivery • Internet Backbone Platforms for Content Delivery • VSAT for Private Networks and Internet • GSM Network Solutions • Remote Location Connectivity • Disaster Recovery • Military/government Communications • Diplomatic services • Rapid Emergency Response • Occasional Use for Government Missions • Rural Access

  11. How do we serve the region? Government

  12. How do we serve the region? Government

  13. Current major customers

  14. How do we do it? Local presence Global reach Deep expertise Financial stability Customers achieve their ambitions Growth Our Strengths Customer Experience Customer centric approach

  15. SES WORLD SKIES & O3bConnecting the “other 3 billion” people SES has invested in O3b in exchange for a 30% stake SES will provide engineering and commercial support O3b is launching eight satellites in MEO orbit: revolving around the earth, about four times per day Continuous coverage : when one satellite leaves, another satellite takes over without coverage interruption 10 Ka-band steerable beams per satellite , each beam providing between 400 Mbps and 1.1Gbps (max 600down / 500up) Each beam is connected to a high throughput teleport providing fast internet Providing IP trunking and Mobile backhaul solutions to Satellite Resellers, Government Entities, Mobile/Wireless Network Operators, Telcos and ISPs Coverage anywhere in the world between 45° north/south latitude – targeting emerging markets across Africa, Asia, Latin America, the Middle East and the Pacific Covering 70% of the world’s population

  16. SES WORLD SKIES & O3bCombined Strengths Product reach Product flexibility/portability Growth capacity Low-cost capacity Fiber-like capacity High throughput capacity Global presence & network Technical expertise Regional teams Program managementFinancial strength Long-term commitment Quality assurance Innovation Experience Technology Global Reach 16

  17. Our business – key messages • SES is poised to grow its asset portfolio • A global fleet of 29 satellites with 8 additional satellites scheduled between now and 2013 • Commitment to innovation and new technology demonstrated by SES’ investment in O3b • Global coverage in C-band • Comprehensive landmass coverage in Ku-band • Efficient restoration and back-up capabilities • Access to multiple orbital locations enabling further business expansion for customers • 957 transponders • Global reach, local presence: • Princeton, Washington DC, Sao Paulo, The Hague, Accra, Johannesburg, Mexico City, London, Singapore and Sydney

  18. Our Fleet Business and Financial Models

  19. Our interaction with the customers Apartment Building = Satellite ~~~~~~~~~~~~~~~~~~ Apartment = transponder

  20. Our interaction with the customers (Model # 1) Straight space segment lease - standard Contract Monthly Payment SES World Skies allocates capacity on the satellite Customer bundles it as part of a VAS Customer may have to share transponder A B C E D F G

  21. Our interaction with the customers (Model # 2) Straight space segment lease – pre-payment Contract Upfront payment for the whole service Beneficial to both customer and satellite provider Usually applicable to full transponder lease Customer uses transponder power and bandwidth with less restrictions A B C E D H F I G

  22. Our interaction with the customers (Model # 3) Condominium approach (hosted payload) Contract (usually long-term) 1 mission belongs to a strategic customer The whole satellite Flexible payment schemes Beneficial to both customer and satellite provider Guaranteed long-term commitment from the customer to the provider and vice versa Design of the satellite to the precise requirements and needs of the customer A

  23. Our interaction with the customers (Model # 3) Condominium approach (hosted payload) Contract (usually long-term) 1 mission belongs to a strategic customer Part of the satellite Flexible payment schemes Beneficial to both customer and satellite provider Guaranteed long-term commitment from the customer to the provider and vice versa Design of the satellite to the precise requirements and needs of the customer A

  24. Our interaction with the customers (Model # 3) Condominium approach (hosted payload) Contract (usually long-term) 1 mission belongs to a strategic customer Part of the satellite Flexible payment schemes Beneficial to both customer and satellite provider Guaranteed long-term commitment from the customer to the provider and vice versa Design of the satellite to the precise requirements and needs of the customer A C B E

  25. Our interaction with the customers (Model # 4) Joint investment (JV vehicle) Contractual agreement on the majority and minority ownership Financial investment CapEx vs. OpEx, cost control Customer participates in the design of the satellite Customer bundles it as part of a VAS Customer have full ownership of the dedicates payload Strategic customers with long-term interest in the market Partnership with financially powerful entities; Stability B A C D E F G

  26. SES Proposal to MegaFonKey Strategic Customers 26

  27. SES Proposal to MegaFonGlobal Strategic Partnerships 2003-2010 What: Multi-transponder lease with Philippines national telecommunications provider Year: 2008-to-current What: Lifetime lease on beam with in-orbit redundancy to support Canal Overseas DTH across Africa Year: 2003 –to-current What: 4 fully or partially leased satellite payloads for DTH services in US, Canada & Mexico Year: 2003 to present What: Sale of S-band payload (IndoVision II) on SES-7 satellite to Indonesia’s #1 Media company and DTH platform Year: 2010 What: 10-year, multi-transponder contract for DTH services to Central America & Caribbean Year: 2010 What: Multi-year, multi-transponder lease to India’s largest Telecommunications company Year: 2010 –to-current What: Multi-million dollar equity stake in next-generation broadband MEO satellite constellation. In partnership with Google, HSBC & Liberty Media Year: 2010 What: Lifetime lease of partial payload to Brazilian satellite operator, Star One, Year: 2005 What: Multi-transponder contract with India’s #1 DTH platform and Media company with over 10 M subscribers Year: 2003 –to-current What: Strategic investment in BSS payload on Yahsat-1A that will support DTH services in the Middle East. A Mubadala-financed company. Year: 2009 What: Strategic partnership for re-deployment of satellite to CAN’s 67 W orbital location Year: 2010 What: Strategic equity stake in South African DTH platform Year: 2009 What: Multi-transponder contract to support Saudi Arabian nationwide banking system Year: 2009 27

  28. Thank you!

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