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M530w Sales kit

M530w Sales kit. Mobile Communication Business Unit Smart phone. Brian Hua May. 2007. Content. Market Trend M530w Introduction Unique Selling Points ID Design Concept Target Audience & Positioning Benchmarks

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M530w Sales kit

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  1. M530w Sales kit Mobile Communication Business Unit Smart phone Brian Hua May. 2007

  2. Content • Market Trend • M530w Introduction • Unique Selling Points • ID Design Concept • Target Audience & Positioning • Benchmarks • Asus Quality • Product Awards/Media Exposure • Packing & Accessories

  3. Market Trend - Smart Device • Smart Device Shipments in 2006 reached 59.8m units • =6.8 times more than PDAs, or 8.82% of Mobile Phone Market

  4. Market Trend – WM Smart Phone • Among smart devices, the CAGR of WM Smartphone reached >80% . • W. Europe & APAC will continue to be the two biggest markets thru 2010. • Worldwide WM smartphone sales is projected to grow from 7.14M in 2007 to 13.63M in 2008, and reach approximately 26M by 2010. Source: Worldwide Mobile Phone 2006.2010 Forecast Update: February 2006

  5. ASUS Handheld award

  6. M530w - Unique Selling Point Messenger Smart Phone for Business use • Stylish ID with QWERTY keypad. The keypad has been made wider to improve the text entry experience. • Push Email client support allows users to connect anywhere and anytime. • Full wireless connectivity thru built-in 3G, Wi-Fi, and Bluetooth support.

  7. M530w - Blackberry support • Blackberry service support • World-class e-mail system support provides easy and economical roaming. • More than 60 countries, 180 networks worldwide • More than 5.5 million business users subscribe to Blackberry’s service • Powerful function in your messenger device • Integrated with corporate mail system, calendar, and address book Note: Carrier support required to enable this function.

  8. M530w - User Friendly • Ease of Use - Jog wheel – Easy operation with one hand -Personalization – ASUS Special Theme & Skins with different focus of functions

  9. M530w - Connectivity • Full-Function Connectivity - 3G high speed data transfer ( ASUS 1st 3G smart phone) *UMTS (3GPP Band I), GSM 850/900/1800/1900; GPRS Class 10 * Video call: Built-in VGA front camera * Audio/Video Streaming - Bluetooth version 2.0 * Supports Basic Printing, FTP, A2DP, Handsfree profile…. - Wi-Fi 802.11b/g - Microsoft Exchange & Blackberry 4.0 push e-mail client support.

  10. M530w - Windows Mobile 6 • MSN whenever and wherever 2, Stay connected to your community and personal information 3, IM support for presence, voice clips, nudges and emoticons 1, Click once to Sign in • Share your life to Windows Live! Space directly 1, Use 2M camera to record your life 2, Share media with your online friends in real-time via contact list 3, Post to your space directly 4, Create a mobile album automatically

  11. M530w - Business Card Recognition • Business Card Recognition (BCR) Combining M530w’s 2M-pixel Auto-Macro camera and it’s built-in “BCR” function, a user simply takes a photo of the business card to effortlessly store all relevant contact information on the card in the phone’s address book.

  12. M530w – ClearVue Office • Office On the Move Word, Excel, PowerPoint, PDF, Zip tool…… extensive file format support allows viewing and management of your office files in your palm.

  13. M530w – BT Remote Controller ASUS only • Remote control your presentation files via Bluetooth Stay close to your audience and not your notebook while doing PowerPoint presentations. • Check presentation’s memo and be reminded of the presentation’s duration with your M530w. Never forget a line again with M530w’s memo reminder. < Page up > Page down 1, Install remote controller in NB and link with M530w via BT 2, Use M530w to select presentation file 3, Use M530w to control presentation 4, Memo will show in M530w

  14. M530w - Mode Switcher ASUS only • Mode Switcher - 1st type: Quickly switch between all launched applications, like ALT-TAB on a PC. - 2nd type: Quickly switch between the 4 pre-defined, most frequently used applications. Mode Switcher

  15. M530w - ID Design Concept • Simple and elegant design. • Ergonomic and optimal designed keypad combined with the jog dial allows business users to quickly send and receive messages. • The dark, metallic appearance creates an understated but formidable presence. Hidden LCD light design

  16. M530w - Target Audience • Age: 25-35 year-old • Gender: Male-oriented • User Characteristics: • Businessman who travels frequently across time zones • Strong demand in internet & email services • English as main language to communicate with people at work or leisure (QWERTY keypad) • Tech savvy for electronic devices

  17. M530w - Product Positioning Business messenger phone 1. Strong business applications with friendly interface 2. High connectivity performance compared with competitors. 3. Trendy ID for young generation business users 4. Combined Entertainment & Business features. Not just a typical business device.

  18. Benchmark - System

  19. Benchmark - Battery Usage

  20. Benchmark - Camera

  21. Model Benchmark

  22. Product Award/Media Exposure

  23. ASUS Quality

  24. Packing & Accessories Micro SD card Gooseneck Adapter Battery (1200mAh Li-ion) USB data cable Protection case Headset PDA Holder & WindshieldSuction Pedestal Car charger Standard Handset (White/Black) QSG Microsoft Getting Start CD Gift box Manual Warranty card Optional

  25. M530w Features (SW)

  26. M530w Features (HW) I

  27. M530w Features (HW) II

  28. Thank you! Ext: 5912 Brian_Hua@asus.com.tw

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